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Internet marketing manager skills for your resume and career

Updated January 8, 2025

2 min read

Quoted experts

Joe Moore Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical internet marketing manager skills. We ranked the top skills for internet marketing managers based on the percentage of resumes they appeared on. For example, 9.4% of internet marketing manager resumes contained email campaigns as a skill. Continue reading to find out what skills an internet marketing manager needs to be successful in the workplace.

15 internet marketing manager skills for your resume and career

1. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how internet marketing managers use email campaigns:

Increased internet related portrait sessions by up to 200% yearly through website improvements, Email campaigns and keyword buying.
Executed monthly promotional email campaigns that increased average order size and boosted sales orders 5-15%.

2. Search Engine Optimization

Here's how internet marketing managers use search engine optimization:

Created organic search engine optimization for multiple dealership pages.
Evaluated client websites to identify strengths and weaknesses, and proposed changes to maximize page Search Engine Optimization (SEO).

3. Content Strategy

Here's how internet marketing managers use content strategy:

Established LifeLock content strategy and developed a library of SEO-friendly consumer content for organic search efficiency and conversion rate improvement.
Designed editorial content strategy; curated and segment editorial content to increase engagement and channel growth.

4. Marketing Campaigns

Here's how internet marketing managers use marketing campaigns:

Developed and implemented email and print marketing campaigns targeted toward business and consumer audiences.
Researched, developed, and pro-actively manage international and some national marketing campaigns.

5. Digital Marketing

Here's how internet marketing managers use digital marketing:

Collaborate with key stake holders to develop integrated digital marketing strategy in support of business goals.
Designed and implemented a digital marketing audit for agency-wide use.

6. Online Sales

Here's how internet marketing managers use online sales:

Review partnership contracts and approve joint marketing opportunities that will increase site traffic and online sales.
Managed cross-channel marketing projects to promote Website, drive customers online, and increase online sales.

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7. Google Adwords

Here's how internet marketing managers use google adwords:

Enhanced insights for the Paid Search business team by partnering to create AdWords campaigns.
Use Google AdWords Keyword Planner tool to identify the relevant keywords for PPC.

8. Email Marketing

Here's how internet marketing managers use email marketing:

Design store signage/customer communications and establish contact lists for email marketing.
Improved email marketing efforts, reduced cart abandonment rate by over 35% through User Experience and Call To Action improvements.

9. Google Analytics

Here's how internet marketing managers use google analytics:

Implemented robust tracking using Google Analytics including Campaign and Goal tracking to analyze channel marketing effectiveness.
Reviewed Google Analytics metrics to analyze, report, and assess web traffic, page views, abandonment, and referrals.

10. Pay Per Click

Here's how internet marketing managers use pay per click:

Reduced pay per click budget by 900% due to improved natural rankings.
Managed weekly e-mail, and pay per click campaigns.

11. Facebook

Here's how internet marketing managers use facebook:

Launched successful social networking strategies using Facebook and LinkedIn presence leading to customer acquisition and increased brand awareness.
Developed strong Google and Facebook search campaigns that resulted in increased customer acquisition and e-commerce activity.

12. HTML

Here's how internet marketing managers use html:

Staged HTML pages for main Bantam Dell site and various author sites.
Build and code HTML web pages for best optimization practices.

13. ROI

Here's how internet marketing managers use roi:

Used data-driven analysis of all campaign elements to fine-tune sales funnel and to accurately prove the ROI from online marketing efforts.
Led to an increase in Net Revenue of 84%, and resulted in a 44% increase in Newsletter ROI.

14. Twitter

Here's how internet marketing managers use twitter:

Developed targeting strategy for Facebook and Twitter ads for fan acquisition, engagement and awareness.
Developed a successful social media branding strategy that generated an online following of over 50,000 twitter followers.

15. Conversion Rates

Here's how internet marketing managers use conversion rates:

Developed proprietary model for in-depth Conversion Rate Optimization.
Increased conversion rates by 21% year over year (via conversion optimization efforts).

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What skills help Internet Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on internet marketing manager resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all internet marketing managers possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for internet marketing managers?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What internet marketing manager skills would you recommend for someone trying to advance their career?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

I would recommend students to develop their creativity, problem-solving, self-awareness, need assessment, and opportunity awareness skills. I would recommend that students should travel to both developing countries and underdeveloped countries in this gap year. Traveling to these countries will allow students an opportunity to see how needs and opportunities are being addressed in areas with resources and without resources.

What type of skills will young internet marketing managers need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for an internet marketing manager stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.

Do you want to know more?

List of internet marketing manager skills to add to your resume

The most important skills for an internet marketing manager resume and required skills for an internet marketing manager to have include:

Email Campaigns
Search Engine Optimization
Content Strategy
Marketing Campaigns
Digital Marketing
Online Sales
Google Adwords
Email Marketing
Google Analytics
Pay Per Click
Facebook
HTML
ROI
Twitter
Conversion Rates
Content Management
Web Content

Web Site
Web Development
Web Design
Press Releases
CSS
YouTube
E-Commerce
Graphic Design
Keyword Research
Web Traffic
CMS
Link Building
Web Analytics
Search Engine Marketing
Adobe Photoshop
Market Research
Content Marketing

User Experience
KPIs
B Testing
Site Traffic
Reputation Management
Customer Acquisition
Web Presence
Intranet
Content Creation
Affiliate Marketing
Search Campaigns
Yahoo
Blog Posts
Content Development
PHP

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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