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What is an internet marketing specialist and how to become one
What general advice would you give to an internet marketing specialist?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.
Avg. Salary $51,536
Avg. Salary $59,228
Growth rate 19%
Growth rate 0.3%
American Indian and Alaska Native 0.13%
Asian 10.91%
Black or African American 5.19%
Hispanic or Latino 12.41%
Unknown 5.01%
White 66.35%
Genderfemale 47.25%
male 52.75%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Internet marketing specialist career paths
Key steps to become an internet marketing specialist
Explore internet marketing specialist education requirements
Start to develop specific internet marketing specialist skills
Skills Percentages Search Engine Optimization 11.69% Email Campaigns 6.20% Keyword Research 5.48% Marketing Campaigns 5.20% Google Analytics 5.10% Complete relevant internet marketing specialist training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New internet marketing specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an internet marketing specialist based on U.S. Bureau of Labor Statistics data and data from real internet marketing specialist resumes.Research internet marketing specialist duties and responsibilities
- Spearhead and manage initial social media presence via Facebook.
- Utilize both HTML and PHP scripting to capture data and provide data into MySQL databases.
- Shot/Edite entire YouTube series of tutorial videos and a sizzle reel.
- Assist with creation of micro-sites and landing pages for brand positioning (using HTML )
Prepare your internet marketing specialist resume
When your background is strong enough, you can start writing your internet marketing specialist resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an internet marketing specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable internet marketing specialist resume templates
Build a professional internet marketing specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your internet marketing specialist resume.
Apply for internet marketing specialist jobs
Now it's time to start searching for an internet marketing specialist job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first internet marketing specialist job
Are you an internet marketing specialist?
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Average internet marketing specialist salary
The average internet marketing specialist salary in the United States is $51,536 per year or $25 per hour. Internet marketing specialist salaries range between $36,000 and $72,000 per year.
What am I worth?
How do internet marketing specialists rate their job?
Internet marketing specialist reviews
You may find it difficult to sell the value of your services to clients if you are unable to convince them that your background and experience have provided you with skills that go beyond run-of-the-mill internet searches. Establishing the business likely will require extensive networking, marketing, and self-promotion to build a client base. You have to be able to objectively evaluate information since not all information found on the internet is accurate. You need to have the skills and knowledge to go beyond basic Google or Bing searches. There are billions of pages of data that popular search engines don't reach, and you need to know how to find that data to be valuable to your clients. You have to be especially careful to avoid plagiarism and know how to cite your sources when gathering information online. You need to understand the different search operators and how to use them to find what you're looking for. You need to know what questions to ask your clients to get a clear understanding of what information they need.
The ability to do tasks in a lot of different areas of marketing
There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.
Updated January 8, 2025
