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Become An Internet Marketing Specialist

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Working As An Internet Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $55,000

    Average Salary

What Does An Internet Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become An Internet Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Internet Marketing Specialist Career Paths

Internet Marketing Specialist
Account Executive Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Account Executive Marketing Manager
Marketing Program Manager
6 Yearsyrs
Account Executive Account Manager Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Specialist Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Marketing Specialist Account Manager Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Marketing Specialist Project Manager Marketing Director
Marketing Operations Director
8 Yearsyrs
Marketing Analyst Marketing Consultant Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Analyst Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Analyst Marketing Consultant Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Web Developer NET Developer Web Design/Development
Web Content Manager
5 Yearsyrs
Web Developer Product Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Web Developer Product Manager Brand Manager
Head Of Marketing
5 Yearsyrs
Digital Marketing Specialist Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Digital Marketing Specialist Social Media Manager
Online Marketing Manager
5 Yearsyrs
Digital Marketing Specialist Digital Marketing Consultant Social Media Manager
Marketing Strategist
6 Yearsyrs
Executive Assistant Event Manager Social Media Manager
Digital Marketing Strategist
5 Yearsyrs
Executive Assistant Event Manager Marketing Program Manager
Manager, Integrated Marketing
7 Yearsyrs
Engineering Specialist Online Marketing Manager Brand Marketing Manager
Marketing Services Manager
6 Yearsyrs
Executive Assistant Account Manager Commercial Account Manager
Marketing Account Manager
5 Yearsyrs
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Do you work as an Internet Marketing Specialist?

Help others decide if this is a good career for them

Average Length of Employment
SEM Specialist 1.6 years
Top Careers Before Internet Marketing Specialist
Internship 5.8%
Cashier 4.1%
Server 2.8%
Top Careers After Internet Marketing Specialist
Owner 5.3%
Consultant 3.7%

Do you work as an Internet Marketing Specialist?

Average Yearly Salary
$55,000
View Detailed Salary Report
$35,000
Min 10%
$55,000
Median 50%
$55,000
Median 50%
$55,000
Median 50%
$55,000
Median 50%
$55,000
Median 50%
$55,000
Median 50%
$55,000
Median 50%
$86,000
Max 90%
Best Paying Company
eBay
Highest Paying City
San Francisco, CA
Highest Paying State
North Dakota
Avg Experience Level
2.0 years
How much does an Internet Marketing Specialist make at top companies?
The national average salary for an Internet Marketing Specialist in the United States is $55,599 per year or $27 per hour. Those in the bottom 10 percent make under $35,000 a year, and the top 10 percent make over $86,000.

Real Internet Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Internet Marketing Specialist 3 EBAY Inc. Bellevue, WA Oct 06, 2016 $165,000
Internet Marketing Specialist 3 EBAY Inc. Bellevue, WA Jul 21, 2016 $141,586
Internet Marketing Specialist 3 EBAY Inc. Bellevue, WA Jun 22, 2015 $130,000
Internet Marketing Specialist EBAY Mobile Labs, Inc. San Jose, CA Oct 31, 2016 $125,000
Internet Marketing Specialist 3 Stubhub, Inc. San Francisco, CA Jun 12, 2015 $115,400
Internet Marketing Specialist Shopping.com, Inc. Brisbane, CA Oct 01, 2010 $110,000
Internet Marketing Specialist 3 EBAY Inc. San Jose, CA Jan 30, 2012 $108,250
Internet Marketing Specialist 3 EBAY Inc. Bellevue, WA Jul 01, 2013 $105,000
Internet Marketing Specialist 3 EBAY Inc. Redmond, WA Dec 17, 2012 $105,000
Internet Marketing Specialist EBAY Inc. Bellevue, WA Apr 21, 2016 $101,941 -
$119,500
Internet Marketing Specialist Stubhub San Francisco, CA Jul 02, 2015 $100,000
Internet Marketing Specialist 3 EBAY Inc. San Jose, CA May 09, 2016 $99,000
Internet Marketing Specialist 3 EBAY Inc. San Jose, CA Jul 13, 2011 $95,000
Internet Marketing Specialist EBAY Mobile Labs, Inc. San Jose, CA Oct 01, 2014 $95,000
Internet Marketing Specialist/It Consultant Cypress Holdings, Ltd. Austin, TX Oct 01, 2011 $93,000
Internet Marketing Specialist EBAY Inc. San Jose, CA Jul 07, 2011 $91,000
Internet Marketing Specialist EBAY Inc. San Jose, CA May 19, 2011 $89,000
Internet Marketing Specialist 2 EBAY Inc. Bellevue, WA Nov 06, 2016 $85,000
Internet Marketing Specialist Restlet Inc. Palo Alto, CA Sep 04, 2015 $60,528 -
$63,000
Internet Marketing Specialist Andre Kazmierczak Omaha, NE Sep 24, 2015 $59,446
Internet Marketing Specialist (Copywriting and Split Testing) Ultimate Survival Strategies Austin, TX Dec 17, 2015 $55,500
Internet Marketing Specialist Qberia Media Group, Inc. Seattle, WA Nov 01, 2010 $55,000 -
$60,000
Internet/Web Marketing Specialist Dynamic Web Solutions, LLC Richmond, VA Nov 18, 2014 $54,829
Internet Marketing Specialist, Team Lead Site-Seeker, Inc. Forest, VA Aug 18, 2014 $50,000
Internet Marketing Specialist .10) Softwareone, Inc. Tempe, AZ Feb 18, 2016 $50,000
Internet Marketing Specialist It Cats, LLC Sayreville, NJ Jan 01, 2011 $45,914
Internet-Based Marketing Specialist Adam Leitman Bailey, P.C. New York, NY Mar 01, 2012 $44,616
Internet-Based Marketing Specialist Adam Leitman Bailey, P.C. New York, NY Mar 01, 2012 $44,614

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Top Skills for An Internet Marketing Specialist

  1. Company Website
  2. Search Engine Optimization
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Tested company websites on all current and several legacy browsers to ensure clarity and readability.
  • Search engine optimization, media and advertising management, advertisement contract procurement, International/multilingual campaign management,
  • Integrate other online presences including social media outlets with email campaigns.
  • Generated and maintained web content for all three of GPM s websites and social media pages.
  • Investigate, recommend and manage web-related advertising campaigns including search engine advertising, banner advertising, email, and e-newsletter campaigns.

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Top 10 Best States for Internet Marketing Specialists

  1. California
  2. New York
  3. New Jersey
  4. Rhode Island
  5. Delaware
  6. Massachusetts
  7. Minnesota
  8. Texas
  9. Washington
  10. Connecticut
  • (1,978 jobs)
  • (1,056 jobs)
  • (445 jobs)
  • (63 jobs)
  • (38 jobs)
  • (634 jobs)
  • (308 jobs)
  • (846 jobs)
  • (330 jobs)
  • (178 jobs)

Internet Marketing Specialist Demographics

Gender

Male

47.1%

Female

42.9%

Unknown

9.9%
Ethnicity

White

62.7%

Hispanic or Latino

14.1%

Black or African American

10.4%

Asian

9.0%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

30.8%

Chinese

12.8%

Mandarin

12.8%

Portuguese

10.3%

French

10.3%

Arabic

5.1%

Swedish

2.6%

Filipino

2.6%

German

2.6%

Urdu

2.6%

Hindi

2.6%

Cantonese

2.6%

Venda

2.6%
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Internet Marketing Specialist Education

Schools

Full Sail University

10.8%

University of Phoenix

8.8%

Arizona State University

7.4%

Pennsylvania State University

7.4%

Portland State University

6.1%

University of South Florida

5.4%

University of Oregon

5.4%

Rochester Institute of Technology

4.7%

University of Nevada - Las Vegas

4.1%

Illinois State University

4.1%

Ohio State University

4.1%

University of Central Florida

4.1%

Kaplan University

4.1%

University of San Francisco

3.4%

California State University - Fullerton

3.4%

Brigham Young University

3.4%

Temple University

3.4%

Georgia State University

3.4%

Florida Atlantic University

3.4%

University of Washington

3.4%
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Majors

Business

22.5%

Marketing

21.9%

Communication

11.7%

Journalism

3.7%

Management

3.6%

English

3.6%

Graphic Design

3.6%

Public Relations

3.4%

Computer Information Systems

3.4%

Computer Applications

3.1%

Political Science

2.7%

Computer Science

2.5%

Psychology

2.4%

Information Technology

2.4%

Finance

2.2%

Sociology

2.0%

Entertainment Business

1.4%

Liberal Arts

1.4%

Music

1.4%

Advertising

1.4%
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Degrees

Bachelors

58.8%

Masters

14.1%

Other

13.8%

Associate

7.2%

Certificate

5.2%

License

0.4%

Doctorate

0.4%

Diploma

0.1%
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