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Become An Internet Marketing Specialist

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Working As An Internet Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $57,132

    Average Salary

What Does An Internet Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become An Internet Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as an Internet Marketing Specialist?

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Internet Marketing Specialist Videos

Career Advice on becoming a Marketing & Brand Consultant by Tre A (Full Version)

What is Internet Marketing? A Day in the Life of an Internet Marketer.

GOMC #11 - Getting a Job in Digital Marketing

Internet Marketing Specialist Jobs

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Internet Marketing Specialist Career Paths

Internet Marketing Specialist
Social Media Manager Marketing Consultant Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Account Manager Account Executive Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Owner Marketing Consultant Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Owner Owner And Chief Executive Officer Social Media Manager
Digital Strategist
5 Yearsyrs
Social Media Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Project Manager Product Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Marketing Analyst Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Internet Marketing Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Online Marketing Manager Product Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Director Writer And Editor Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Project Manager President Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Analyst Marketing Manager Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Marketing Director Event Manager Marketing Manager
Online Marketing Manager
5 Yearsyrs
Account Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Manager Product Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Online Marketing Manager Marketing Communications Manager Communications Manager
Web Content Manager
5 Yearsyrs
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Do you work as an Internet Marketing Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Internet Marketer 2.3 years
Top Careers Before Internet Marketing Specialist
Internship 7.6%
Cashier 4.7%
Top Careers After Internet Marketing Specialist
Owner 5.0%
Manager 3.0%

Do you work as an Internet Marketing Specialist?

Internet Marketing Specialist Demographics

Gender

Male

51.1%

Female

47.2%

Unknown

1.8%
Ethnicity

White

61.7%

Hispanic or Latino

14.0%

Black or African American

10.3%

Asian

10.2%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

25.7%

Chinese

14.3%

Mandarin

14.3%

Portuguese

11.4%

French

8.6%

Arabic

5.7%

Swedish

2.9%

Filipino

2.9%

German

2.9%

Urdu

2.9%

Hindi

2.9%

Cantonese

2.9%

Venda

2.9%
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Internet Marketing Specialist Education

Schools

Full Sail University

10.9%

University of Phoenix

8.7%

Arizona State University

5.4%

Rochester Institute of Technology

5.4%

Portland State University

5.4%

University of San Francisco

4.3%

Illinois State University

4.3%

University of South Florida

4.3%

University of Washington

4.3%

Temple University

4.3%

University of Central Florida

4.3%

Florida State University

4.3%

Ohio State University

4.3%

Brigham Young University

4.3%

Pennsylvania State University

4.3%

Kaplan University

4.3%

Brigham Young University - Idaho

4.3%

Indiana University Bloomington

4.3%

University of Nevada - Las Vegas

4.3%

University of Wisconsin - Parkside

3.3%
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Majors

Business

21.7%

Marketing

21.5%

Communication

11.9%

Graphic Design

5.1%

Journalism

3.8%

English

3.8%

Computer Science

3.3%

Computer Applications

3.3%

Political Science

3.0%

Public Relations

3.0%

Computer Information Systems

3.0%

Finance

2.5%

Management

2.3%

Psychology

2.0%

Information Technology

2.0%

Sociology

2.0%

Advertising

1.8%

Liberal Arts

1.5%

Fine Arts

1.3%

Kinesiology

1.3%
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Degrees

Bachelors

59.3%

Masters

14.4%

Other

14.2%

Associate

5.6%

Certificate

5.4%

License

0.6%

Doctorate

0.4%

Diploma

0.2%
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Internet Marketing Specialist Videos

Career Advice on becoming a Marketing & Brand Consultant by Tre A (Full Version)

What is Internet Marketing? A Day in the Life of an Internet Marketer.

GOMC #11 - Getting a Job in Digital Marketing

Job type you want
Full Time
Part Time
Internship
Temporary

Real Internet Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Internet Marketing Specialist 3 EBAY Inc. Bellevue, WA Oct 06, 2016 $165,000
Internet Marketing Specialist 3 EBAY Inc. Bellevue, WA Jul 21, 2016 $141,586
Internet Marketing Specialist 3 EBAY Inc. Bellevue, WA Jun 22, 2015 $130,000
Internet Marketing Specialist EBAY Mobile Labs, Inc. San Jose, CA Oct 31, 2016 $125,000
Internet Marketing Specialist 3 Stubhub, Inc. San Francisco, CA Jun 12, 2015 $115,400
Internet Marketing Specialist Shopping.Com, Inc. Brisbane, CA Oct 01, 2010 $110,000
Internet Marketing Specialist 3 EBAY Inc. San Jose, CA Jan 30, 2012 $108,250
Internet Marketing Specialist 3 EBAY Inc. Bellevue, WA Jul 01, 2013 $105,000
Internet Marketing Specialist 3 EBAY Inc. Redmond, WA Dec 17, 2012 $105,000
Internet Marketing Specialist EBAY Inc. Bellevue, WA Apr 21, 2016 $101,941 -
$119,500
Internet Marketing Specialist Stubhub San Francisco, CA Jul 02, 2015 $100,000
Internet Marketing Specialist 3 EBAY Inc. San Jose, CA May 09, 2016 $99,000
Internet Marketing Specialist EBAY Mobile Labs, Inc. San Jose, CA Oct 01, 2014 $95,000
Internet Marketing Specialist 3 EBAY Inc. San Jose, CA Jul 13, 2011 $95,000
Internet Marketing Specialist/It Consultant Cypress Holdings, Ltd Austin, TX Oct 01, 2011 $93,000
Internet Marketing Specialist EBAY Inc. San Jose, CA Jul 07, 2011 $91,000
Internet Marketing Specialist EBAY Inc. San Jose, CA May 19, 2011 $89,000
Internet Marketing Specialist 2 EBAY Inc. Bellevue, WA Nov 06, 2016 $85,000
Internet Marketing Specialist Restlet Inc. Palo Alto, CA Sep 04, 2015 $60,528 -
$63,000
Internet Marketing Specialist Andre Kazmierczak Omaha, NE Sep 24, 2015 $59,446
Internet Marketing Specialist (Copywriting and Split Testing) Ultimate Survival Strategies Austin, TX Dec 17, 2015 $55,500
Internet Marketing Specialist Qberia Media Group, Inc. Seattle, WA Nov 01, 2010 $55,000 -
$60,000
Internet/Web Marketing Specialist Dynamic Web Solutions, LLC Richmond, VA Nov 18, 2014 $54,829
Internet Marketing Specialist .10) Softwareone, Inc. Tempe, AZ Feb 18, 2016 $50,000
Internet Marketing Specialist, Team Lead Site-Seeker, Inc. Forest, VA Aug 18, 2014 $50,000
Internet Marketing Specialist It Cats, LLC Sayreville, NJ Jan 01, 2011 $45,914
Internet-Based Marketing Specialist Adam Leitman Bailey, P.C. New York, NY Mar 01, 2012 $44,616
Internet-Based Marketing Specialist Adam Leitman Bailey, P.C. New York, NY Mar 01, 2012 $44,614

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Top Skills for An Internet Marketing Specialist

  1. Web
  2. Search Engine Optimization
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Investigate, recommend and manage web-related advertising campaigns including search engine advertising, banner advertising, email, and e-newsletter campaigns.
  • Learned extensively about paid search and search engine optimization alongside several prominent industry leaders
  • Integrate other online presences including social media outlets with email campaigns.
  • Created marketing content including company literature and bulk email blasts.
  • Integrated Pay-Per-Click campaigns for internal and clientele purposes.

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Top 10 Best States for Internet Marketing Specialists

  1. California
  2. New York
  3. New Jersey
  4. Rhode Island
  5. Delaware
  6. Massachusetts
  7. Minnesota
  8. Texas
  9. Washington
  10. Connecticut
  • (1,978 jobs)
  • (1,056 jobs)
  • (445 jobs)
  • (63 jobs)
  • (38 jobs)
  • (634 jobs)
  • (308 jobs)
  • (846 jobs)
  • (330 jobs)
  • (178 jobs)

Top Internet Marketing Specialist Employers

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Jobs From Top Internet Marketing Specialist Employers

Internet Marketing Specialist Videos

Career Advice on becoming a Marketing & Brand Consultant by Tre A (Full Version)

What is Internet Marketing? A Day in the Life of an Internet Marketer.

GOMC #11 - Getting a Job in Digital Marketing

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