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Best states for an internet marketing specialist
Quoted expert
Marlene Kahla Ph.D.
- Rank 1 - 10
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It seems like internet marketing specialists are becoming more and more common across America. But working conditions and demand for internet marketing specialists aren't the same everywhere in the U.S. We wanted to look at the best states for internet marketing specialists -- where there are plenty of internet marketing specialist jobs to go around and internet marketing specialists get paid what they deserve during every phase of their career.
In order to get you the best states for internet marketing specialists, we looked at our data on jobs and wages -- specifically the average annual wage and the number of available jobs per capita.Delaware is the best state, and Bellingham is the city with the highest pay for internet marketing specialists.
10 best states for internet marketing specialists in 2025
1. Delaware
Total internet marketing specialist jobs: 177 Average annual salary: $75,837 Lowest 10 percent earn: $51,000 Highest 10 percent earn: $110,000 Location Quotient: 1.28
2. North Carolina
Total internet marketing specialist jobs: 1,251 Average annual salary: $57,454 Lowest 10 percent earn: $40,000 Highest 10 percent earn: $82,000 Location Quotient: 1.19
3. New York
Total internet marketing specialist jobs: 1,493 Average annual salary: $69,377 Lowest 10 percent earn: $48,000 Highest 10 percent earn: $100,000 Location Quotient: 1.06
4. New Jersey
Total internet marketing specialist jobs: 851 Average annual salary: $77,116 Lowest 10 percent earn: $53,000 Highest 10 percent earn: $111,000 Location Quotient: 0.98
5. Connecticut
Total internet marketing specialist jobs: 482 Average annual salary: $56,586 Lowest 10 percent earn: $39,000 Highest 10 percent earn: $80,000 Location Quotient: 1.32
6. Alaska
Total internet marketing specialist jobs: 98 Average annual salary: $61,903 Lowest 10 percent earn: $49,000 Highest 10 percent earn: $77,000 Location Quotient: 1.07
7. California
Total internet marketing specialist jobs: 2,999 Average annual salary: $69,626 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $111,000 Location Quotient: 0.93
8. Washington
Total internet marketing specialist jobs: 571 Average annual salary: $81,343 Lowest 10 percent earn: $49,000 Highest 10 percent earn: $133,000 Location Quotient: 0.71
9. Montana
Total internet marketing specialist jobs: 138 Average annual salary: $53,384 Lowest 10 percent earn: $33,000 Highest 10 percent earn: $85,000 Location Quotient: 1.09
10. Minnesota
Total internet marketing specialist jobs: 935 Average annual salary: $52,102 Lowest 10 percent earn: $34,000 Highest 10 percent earn: $78,000 Location Quotient: 1.28
Internet marketing specialist jobsNear Columbus, OH
How Zippia determines the best states to be an internet marketing specialist
You can read about how the best state rankings are calculated here.
Detailed list of the best states for an internet marketing specialist
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Delaware | $75,837 | $51,000 | 961,939 | 177 |
| 2 | North Carolina | $57,454 | $40,000 | 10,273,419 | 1,251 |
| 3 | New York | $69,377 | $48,000 | 19,849,399 | 1,493 |
| 4 | New Jersey | $77,116 | $53,000 | 9,005,644 | 851 |
| 5 | Connecticut | $56,586 | $39,000 | 3,588,184 | 482 |
| 6 | Alaska | $61,903 | $49,000 | 739,795 | 98 |
| 7 | California | $69,626 | $43,000 | 39,536,653 | 2,999 |
| 8 | Washington | $81,343 | $49,000 | 7,405,743 | 571 |
| 9 | Montana | $53,384 | $33,000 | 1,050,493 | 138 |
| 10 | Minnesota | $52,102 | $34,000 | 5,576,606 | 935 |
| 11 | Maryland | $59,376 | $40,000 | 6,052,177 | 710 |
| 12 | Arkansas | $53,637 | $37,000 | 3,004,279 | 295 |
| 13 | Texas | $51,940 | $36,000 | 28,304,596 | 2,509 |
| 14 | South Dakota | $49,164 | $32,000 | 869,666 | 135 |
| 15 | Oregon | $56,672 | $34,000 | 4,142,776 | 434 |
| 16 | New Hampshire | $49,439 | $35,000 | 1,342,795 | 264 |
| 17 | Pennsylvania | $49,026 | $33,000 | 12,805,537 | 1,630 |
| 18 | Michigan | $52,876 | $35,000 | 9,962,311 | 726 |
| 19 | Utah | $49,192 | $30,000 | 3,101,833 | 451 |
| 20 | Virginia | $52,517 | $35,000 | 8,470,020 | 1,175 |
| 21 | North Dakota | $48,778 | $31,000 | 755,393 | 118 |
| 22 | Rhode Island | $48,084 | $34,000 | 1,059,639 | 188 |
| 23 | Nevada | $50,335 | $31,000 | 2,998,039 | 240 |
| 24 | Illinois | $52,309 | $35,000 | 12,802,023 | 1,197 |
| 25 | District of Columbia | $54,515 | $37,000 | 693,972 | 182 |
| 26 | Florida | $50,483 | $36,000 | 20,984,400 | 1,782 |
| 27 | Massachusetts | $51,946 | $37,000 | 6,859,819 | 1,023 |
| 28 | Idaho | $49,296 | $30,000 | 1,716,943 | 190 |
| 29 | Iowa | $50,344 | $33,000 | 3,145,711 | 259 |
| 30 | Ohio | $48,524 | $32,000 | 11,658,609 | 1,025 |
| 31 | Colorado | $49,369 | $32,000 | 5,607,154 | 728 |
| 32 | Wyoming | $45,001 | $29,000 | 579,315 | 95 |
| 33 | Arizona | $48,386 | $32,000 | 7,016,270 | 631 |
| 34 | Maine | $45,374 | $33,000 | 1,335,907 | 174 |
| 35 | Tennessee | $45,764 | $32,000 | 6,715,984 | 560 |
| 36 | Nebraska | $45,525 | $30,000 | 1,920,076 | 275 |
| 37 | Vermont | $43,434 | $31,000 | 623,657 | 137 |
| 38 | Georgia | $45,979 | $32,000 | 10,429,379 | 1,212 |
| 39 | Wisconsin | $45,551 | $30,000 | 5,795,483 | 614 |
| 40 | Hawaii | $41,224 | $32,000 | 1,427,538 | 112 |
| 41 | Indiana | $45,983 | $31,000 | 6,666,818 | 507 |
| 42 | Louisiana | $46,266 | $32,000 | 4,684,333 | 230 |
| 43 | New Mexico | $45,956 | $30,000 | 2,088,070 | 190 |
| 44 | Kansas | $42,593 | $29,000 | 2,913,123 | 328 |
| 45 | South Carolina | $43,775 | $31,000 | 5,024,369 | 375 |
| 46 | West Virginia | $42,610 | $28,000 | 1,815,857 | 149 |
| 47 | Kentucky | $39,502 | $27,000 | 4,454,189 | 375 |
| 48 | Alabama | $40,638 | $29,000 | 4,874,747 | 281 |
| 49 | Missouri | $38,893 | $26,000 | 6,113,532 | 505 |
| 50 | Mississippi | $35,533 | $25,000 | 2,984,100 | 177 |
| 51 | Oklahoma | $37,337 | $25,000 | 3,930,864 | 189 |
Highest paying states for internet marketing specialists
| Rank | State | Avg. Internet Marketing Specialist Salary |
|---|---|---|
| 1 | Delaware | $75,837 |
| 2 | North Carolina | $57,454 |
| 3 | New York | $69,377 |
| 4 | New Jersey | $77,116 |
| 5 | Connecticut | $56,586 |
| 6 | Alaska | $61,903 |
| 7 | California | $69,626 |
| 8 | Washington | $81,343 |
| 9 | Montana | $53,384 |
| 10 | Minnesota | $52,102 |
| 11 | Maryland | $59,376 |
| 12 | Arkansas | $53,637 |
| 13 | Texas | $51,940 |
| 14 | South Dakota | $49,164 |
| 15 | Oregon | $56,672 |
| 16 | New Hampshire | $49,439 |
| 17 | Pennsylvania | $49,026 |
| 18 | Michigan | $52,876 |
| 19 | Utah | $49,192 |
| 20 | Virginia | $52,517 |
| 21 | North Dakota | $48,778 |
| 22 | Rhode Island | $48,084 |
| 23 | Nevada | $50,335 |
| 24 | Illinois | $52,309 |
| 25 | District of Columbia | $54,515 |
| 26 | Florida | $50,483 |
| 27 | Massachusetts | $51,946 |
| 28 | Idaho | $49,296 |
| 29 | Iowa | $50,344 |
| 30 | Ohio | $48,524 |
| 31 | Colorado | $49,369 |
| 32 | Wyoming | $45,001 |
| 33 | Arizona | $48,386 |
| 34 | Maine | $45,374 |
| 35 | Tennessee | $45,764 |
| 36 | Nebraska | $45,525 |
| 37 | Vermont | $43,434 |
| 38 | Georgia | $45,979 |
| 39 | Wisconsin | $45,551 |
| 40 | Hawaii | $41,224 |
| 41 | Indiana | $45,983 |
| 42 | Louisiana | $46,266 |
| 43 | New Mexico | $45,956 |
| 44 | Kansas | $42,593 |
| 45 | South Carolina | $43,775 |
| 46 | West Virginia | $42,610 |
| 47 | Kentucky | $39,502 |
| 48 | Alabama | $40,638 |
| 49 | Missouri | $38,893 |
| 50 | Mississippi | $35,533 |
| 51 | Oklahoma | $37,337 |
Expert opinions on the best states for internet marketing specialists
Are there any particularly good places in the United States for internet marketing specialists to find work opportunities?
Marlene Kahla Ph.D.
Professor of Marketing, Nelson Rusche College of Business
Companies throughout the United States need good marketers.
Through acceptance of video conferencing to conduct business, many graduates will work at least 50% of their jobs from home. As the pandemic levels off, some companies continue to have their salespeople meet with clients on a person-to-person basis at least 50% of the time.
After quarantine, people started looking to move away from large cities into smaller neighborhoods, simpler lives, and work from home. The trend is to move away from states with high tax rates.
Southeastern United States, coastal states, and central may see a surge in employment availability.
Internet marketing specialist best states FAQs
Have more questions? See all answers to common business and financial questions.
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Updated January 8, 2025