Internet marketing specialist demographics and statistics in the US
Internet marketing specialist demographics research summary. Zippia estimates internet marketing specialist demographics and statistics in the United States by using a database of 30 million profiles. Our internet marketing specialist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about internet marketing specialists after extensive research and analysis:
- There are over 38,279 internet marketing specialists currently employed in the United States.
- 47.2% of all internet marketing specialists are women, while 52.8% are men.
- The average internet marketing specialist age is 36 years old.
- The most common ethnicity of internet marketing specialists is White (66.3%), followed by Hispanic or Latino (12.4%), Asian (10.9%) and Black or African American (5.2%).
- Internet marketing specialists are most in-demand in Immokalee, FL.
- Seattle, WA pays an annual average wage of $81,693, the highest in the US.
- In 2022, women internet marketing specialists earned 96% of what men earned.
- Delaware is the best state for internet marketing specialists to live.
- Internet marketing specialists are 76% more likely to work at private companies in comparison to public companies.
On this page
Internet marketing specialist demographics by:
Internet marketing specialist gender statistics
47.2% of internet marketing specialists are women and 52.8% of internet marketing specialists are men.
- Male, 52.8%
- Female, 47.2%
Internet marketing specialist gender ratio
| Gender | Percentages |
|---|---|
| Male | 52.8% |
| Female | 47.2% |
Internet marketing specialist gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$50,625
Female income
$48,774
Internet marketing specialist gender ratio over time
This data breaks down the percentage of men and women in internet marketing specialist positions over time. Currently, 47.2% of internet marketing specialists are female.
Internet marketing specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 61.00% | 39.00% |
| 2011 | 58.62% | 41.38% |
| 2012 | 58.86% | 41.14% |
| 2013 | 55.44% | 44.56% |
| 2014 | 55.48% | 44.52% |
| 2015 | 57.63% | 42.37% |
| 2016 | 56.87% | 43.13% |
| 2017 | 56.84% | 43.16% |
| 2018 | 55.89% | 44.11% |
| 2019 | 54.53% | 45.47% |
| 2020 | 52.02% | 47.98% |
| 2021 | 52.75% | 47.25% |
Internet marketing specialist related jobs gender ratio
We compared internet marketing specialists with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Internet Marketing Specialist | 53% | 47% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Internet marketing specialist demographics by race
The most common ethnicity among internet marketing specialists is White, which makes up 66.3% of all internet marketing specialists. Comparatively, 12.4% of internet marketing specialists are Hispanic or Latino and 10.9% of internet marketing specialists are Asian.
- White, 66.3%
- Hispanic or Latino, 12.4%
- Asian, 10.9%
- Black or African American, 5.2%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.2%
Internet marketing specialist race
| Internet marketing specialist race | Percentages |
|---|---|
| White | 66.3% |
| Hispanic or Latino | 12.4% |
| Asian | 10.9% |
| Black or African American | 5.2% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.2% |
Internet marketing specialist race and ethnicity over time
See how internet marketing specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Internet marketing specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 75.29% | 5.38% | 8.67% | 8.84% |
| 2011 | 73.59% | 5.38% | 9.10% | 9.80% |
| 2012 | 73.65% | 5.58% | 8.38% | 10.03% |
| 2013 | 73.40% | 5.80% | 7.83% | 10.05% |
| 2014 | 73.73% | 5.23% | 9.00% | 9.50% |
| 2015 | 72.69% | 4.81% | 9.30% | 10.20% |
| 2016 | 70.91% | 5.98% | 9.52% | 11.10% |
| 2017 | 70.89% | 5.83% | 9.59% | 10.71% |
| 2018 | 70.19% | 5.49% | 9.61% | 11.30% |
| 2019 | 70.53% | 5.39% | 9.82% | 11.35% |
| 2020 | 68.62% | 4.84% | 9.89% | 12.22% |
| 2021 | 66.35% | 5.19% | 10.91% | 12.41% |
Internet marketing specialist wage gap by race
According to our data, asian internet marketing specialists have the highest average salary compared to other ethnicities. Black or african american internet marketing specialists have the lowest average salary at $47,599.
| Ethnicity | Salary |
|---|---|
| Unknown | $49,645 |
| White | $51,166 |
| Black or African American | $47,599 |
| Asian | $54,796 |
| Hispanic or Latino | $50,193 |
Average internet marketing specialist age
See how the average age of internet marketing specialists varies based on ethnicity and gender.
Male
Female
Internet marketing specialist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Internet marketing specialist age breakdown
The average age of internet marketing specialists is 30-40 years years old, representing 35% of the internet marketing specialist population.
Internet marketing specialist age breakdown
| Internet Marketing Specialist Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Internet marketing specialist educational attainment
The most common degree for internet marketing specialists is bachelor's degree, with 76% of internet marketing specialists earning that degree. The second and third most common degree levels are associate degree degree at 10% and associate degree degree at 6%.
- Bachelor's, 76%
- Associate, 10%
- Master's, 6%
- High School Diploma, 4%
- Other Degrees, 4%
Internet marketing specialists by degree level
| Internet marketing specialist degree | Percentages |
|---|---|
| Bachelor's | 76% |
| Associate | 10% |
| Master's | 6% |
| High School Diploma | 4% |
| Other Degrees | 4% |
Internet marketing specialist jobs you might like
Internet marketing specialist wage gap by degree level
According to the data, internet marketing specialists with a Doctorate degree earn more than those without, at $59,656 annually. With a Master's degree, internet marketing specialists earn a median annual income of $59,155 compared to $52,529 for internet marketing specialists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $59,155 |
| Bachelor's Degree | $52,529 |
| Doctorate Degree | $59,656 |
Internet marketing specialist employment statistics
Most internet marketing specialists work for a private in the technology industry.
Company size where internet marketing specialists work
Below, you can see the size of companies where internet marketing specialists work.
Internet marketing specialist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 10% |
| 50 - 100 employees | 14% |
| 100 - 500 employees | 30% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 22% |
| > 10,000 employees | 14% |
Internet marketing specialist jobs by company type
Employees with the internet marketing specialist job title have their preferences when it comes to working for a company. For instance, most internet marketing specialists prefer to work at private companies over public companies.
Internet marketing specialist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 18% |
| Private | 76% |
| Government | 2% |
Internet marketing specialist jobs by industry
The most common industries for internet marketing specialists are technology, manufacturing and media.
Internet marketing specialist industry statistics
| Industry | Percentages |
|---|---|
| Technology | 14% |
| Manufacturing | 11% |
| Media | 10% |
| Retail | 8% |
| Internet | 7% |
| Fortune 500 | 7% |
| Professional | 5% |
| Finance | 5% |
| Automotive | 4% |
| Health Care | 4% |
| Education | 4% |
| Telecommunication | 3% |
| Hospitality | 3% |
| Start-up | 3% |
| Government | 2% |
| Construction | 2% |
| Non Profits | 2% |
| Real Estate | 2% |
| Insurance | 1% |
Internet marketing specialist turnover and employment statistics
Internet marketing specialist unemployment rate over time
The unemployment rate for internet marketing specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Internet marketing specialist unemployment rate by year
| Year | Internet marketing specialist unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average internet marketing specialist tenure
The average internet marketing specialist stays at their job for 1-2 years, based on the 977 internet marketing specialists resumes in Zippia's database.
Internet marketing specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 25% |
| 1-2 years | 38% |
| 3-4 years | 10% |
| 5-7 years | 10% |
| 8-10 years | 7% |
| 11+ years | 10% |
Internet marketing specialist LGBT ratio compared to similar jobs
Review the percent of internet marketing specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Construction Estimator | 4.41% | 37,047 |
| Logistics Specialist | 8.65% | 35,753 |
| Staffing Coordinator | 8.93% | 29,520 |
| Internet Marketing Specialist | 10.00% | - |
| Mystery Shopper | 11.05% | 55,650 |
| Regulatory Specialist | 11.64% | 6,250 |
| Fundraising Officer | 19.25% | 55,872 |
Similar internet marketing specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Construction Estimator | 4.41% | 37,047 |
| Logistics Specialist | 8.65% | 35,753 |
| Staffing Coordinator | 8.93% | 29,520 |
| Mystery Shopper | 11.05% | 55,650 |
| Regulatory Specialist | 11.64% | 6,250 |
| Fundraising Officer | 19.25% | 55,872 |
Foreign languages spoken by internet marketing specialists
The most common foreign language among internet marketing specialists is Spanish at 30.8%. The second-most popular foreign language spoken is Chinese at 12.8% and Mandarin is the third-most popular at 12.8%.
- Spanish, 30.8%
- Chinese, 12.8%
- Mandarin, 12.8%
- Portuguese, 10.3%
- French, 10.3%
- Other, 23.0%
Internet marketing specialist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 30.8% |
| Chinese | 12.8% |
| Mandarin | 12.8% |
| Portuguese | 10.3% |
| French | 10.3% |
| Other | 23.0% |
