Internet marketing specialist education requirements

Updated January 8, 2025

4 min read

There are several educational requirements to become an internet marketing specialist. Internet marketing specialists usually study business, marketing, or communication. 76% of internet marketing specialists hold a bachelor's degree, and 10% hold an associate degree. We analyzed 977 real internet marketing specialist resumes to see exactly what internet marketing specialist education sections show.

The most common colleges for internet marketing specialists are the Pennsylvania State University and the Pennsylvania State University.

There are also many online internet marketing specialist courses to help get the education required to be an internet marketing specialist.

There are certain internet marketing specialist certifications that you should consider. These internet marketing specialist certifications include Google Data Analytics Professional Certificate and Certified Internet Marketer (CIM).

What education do you need to become an internet marketing specialist?

What degree do you need to be an internet marketing specialist?

The most common degree for internet marketing specialists is bachelor's degree, with 76% of internet marketing specialists earning that degree. The second and third most common degree levels are associate degree degree at 10% and associate degree degree at 6%.

Bachelor's, 76%

Associate, 10%

Master's, 6%

High School Diploma, 4%

Other Degrees, 4%

What should I major in to become an internet marketing specialist?

You should major in business to become an internet marketing specialist. 21% of internet marketing specialists major in business. Other common majors for an internet marketing specialist include marketing and communication.

Business, 21%

Marketing, 19%

Communication, 14%

Graphic Design, 5%

Other Majors, 41%

Most common colleges for internet marketing specialists

Internet marketing specialists often get their degrees at Pennsylvania State University, University of South Florida, and Portland State University. Here are the most common colleges for internet marketing specialists in the US based on their resumes.

Internet marketing specialist common college	Percentages
Pennsylvania State University	8.47%
University of South Florida	7.63%
Portland State University	7.63%
Illinois State University	5.93%
University of Central Florida	5.93%

Show more common internet marketing specialist colleges

Best majors for internet marketing specialists

Rank	Major	Percentages
1	Business	20.7%
2	Marketing	19.1%
3	Communication	13.8%
4	Graphic Design	5.0%
5	English	4.4%

Show more common internet marketing specialist majors

Best colleges for internet marketing specialists

The best colleges for internet marketing specialists are Northwestern University, University of Pennsylvania, and Stanford University.

An internet marketing specialist with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for internet marketing specialists. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become internet marketing specialists.

1. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-state tuition

$10,555

Enrollment

30,360

4. Stanford University

Stanford, CA • Private

In-state tuition

$51,354

Enrollment

7,083

5. Northwestern University

Evanston, IL • Private

In-state tuition

$54,568

Enrollment

8,451

6. University of Maryland - College Park

College Park, MD • Private

In-state tuition

$10,595

Enrollment

30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

8. Ball State University

Muncie, IN • Private

In-state tuition

$9,896

Enrollment

15,529

9. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Enrollment

33,495

10. Howard University

Washington, DC • Private

In-state tuition

$26,756

Enrollment

6,166

20 best online courses for internet marketing specialists

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1. Data Analysis Immersive (Full-time)

Learn to problem solve, and effectively communicate, like an analyst. This course teaches you to use industry-standard tools to make ethical, data-driven decisions. Experience hands-on training to master SQL, Excel, Tableau, PowerBI, and Python – tools listed in virtually every data analytics job posting across industries...

2. Data Analytics (Part Time)

Harness Excel, SQL, and Tableau to drive powerful analysis and insights. Build confidence and credibility to apply this versatile skill set to countless jobs. This course is offered in person and live online, in a remote classroom setting...

3. Data Analyst

Use Python, SQL and Statistics to advance your programming skills and refine your ability to work with messy, complex datasets...

4. Marketing Analytics

Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...

5. SEO Strategy: Keyword Research, Audit & Link Building

4.2

(1,059)

Successfully rank your website on the 1st page of Google. Select the best keywords, optimize your site and build links...

6. Email Marketing. Increase Sales With Email Marketing!

4.5

(647)

A Hands-on Guide to Email Marketing for Beginners. Learn How to Boost Your Business With Email Marketing Strategy...

7. Digital Marketing (Part Time)

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...

8. Intro to Data Analytics

Discover if data is a career fit for you Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. In this free, two-hour livestream, you’ll learn to understand, analyze, and interpret data so you too can join the data conversation. We’ll cover how to ask the right questions of your data and basic analytic functionality. Then you’ll apply your new found data analytic skills to a real-world dataset, allowing you...

9. Data Structures and Algorithms

Get hands-on practice with over 80 data structures and algorithm exercises and guidance from a dedicated mentor to help prepare you for interviews and on-the-job scenarios...

10. Data Visualization

You will start by building data visualizations and dashboards, considering your audiences to be as effective as possible. Then, you’ll move into drafting presentations using storytelling techniques, visualizations, and animations to provide data-driven recommendations...

11. Dirty Internet Marketing- Free Viral Website Traffic. No SEO

4.5

(334)

Nifty Internet/Online/Digital Marketing Methods To Get Free Viral Traffic To Your Website/Blog. No SEO skills needed...

12. Online Marketing: SEO & Social Media Marketing Strategy

4.7

(2,010)

2023 growth hacking with top web marketing and Internet marketing strategies: Social media marketing strategies + SEO...

13. Digital Marketing

Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...

14. Intro to Data Analysis

Start your data science journey right with this hands-on introduction to the discipline of data analysis. In this course you'll learn the 5 key stages of the data analysis process and apply them to real data sets using Python libraries NumPy, pandas, and Matplotlib...

15. SEO Training Course 2018: Proven SEO & Link building Tactics

4.6

(382)

To Get Rank #1 on Google, Learn SEO that works. Search Engine Optimization for Newbies, Business Owner, Web Developers...

16. Master Course in Advanced SEO (Search Engine Optimization)

(257)

Digital Marketing, Keyword Search, Website Traffic, Link Building, SEO Audit, Google Ads and PPC, Word Press, Local SEO...

17. Data Visualization

Discover how data visualization can communicate insights far more effectively than text or tables. In this course, you’ll learn how to build data visualizations programmatically using Python, and how you can use visualization to both discover and convey trends in your data...

18. Experimental Design & Recommendations

Learn two of the most in-demand skills in the entire field of data science! By the end of this course, you’ll know how to generate personalized recommendations based on user data, as well as run statistically valid tests that produce clean, interpretable results...

19. Best of SEO: #1 SEO Training & Content Marketing Course 2023

4.3

(955)

Best of Search Engine Optimisation 2023: Ultimate Pro Edition. Become a SEO, Content Marketing & Copywriting Consultant...

20. SEO: Master Search Engine Optimization and SEO Link Building

(388)

Secrets of 2017 To Boost Search Rank, Conversions, Content, Traffic, Sales, Shares & Links for Wordpress & Other Sites...

Top 10 most affordable universities for internet marketing specialists

The most affordable schools for internet marketing specialists are Baruch College of the City University of New York, suny farmingdale, and university of florida.

If the best universities for internet marketing specialists are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for internet marketing specialists.

1. Baruch College of the City University of New York

New York, NY • Private

In-state tuition

$7,262

Cost of attendance

14,046

2. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

3. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

4. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

5. California State University - Bakersfield

Bakersfield, CA • Private

In-state tuition

$7,309

Cost of attendance

16,714

6. California State University - Long Beach

Long Beach, CA • Private

In-state tuition

$6,798

Cost of attendance

18,306

7. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

8. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

9. Florida International University

Miami, FL • Private

In-state tuition

$6,556

Cost of attendance

19,434

10. California State University - Fresno

Fresno, CA • Private

In-state tuition

$6,587

Cost of attendance

16,915

Top 10 hardest universities to get into for internet marketing specialists

The hardest universities for internet marketing specialists to get into are Northwestern University, University of Pennsylvania, and Stanford University.

Some great schools for internet marketing specialists are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for internet marketing specialists based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

SAT average

1,508

2. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

SAT average

1,492

3. Stanford University

Stanford, CA • Private

Admissions rate

SAT average

1,497

4. Vanderbilt University

Nashville, TN • Private

Admissions rate

10%

SAT average

1,514

5. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

6. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

7. Johns Hopkins University

Baltimore, MD • Private

Admissions rate

11%

SAT average

1,513

8. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

9. Boston College

Chestnut Hill, MA • Private

Admissions rate

28%

SAT average

1,429

10. Columbia University in the City of New York

New York, NY • Private

Admissions rate

SAT average

1,512

Top 10 easy-to-apply-to universities for internet marketing specialists

The easiest schools for internet marketing specialists to get into are Oklahoma Wesleyan University, university of the incarnate word, and holy names university.

Some schools are much easier to get into. If you want to start your career as an internet marketing specialist without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for internet marketing specialists.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

2. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

3. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

4. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

5. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

6. Kean University

Union, NJ • Private

Admissions rate

86%

SAT average

991

7. LIM College

New York, NY • Private

Admissions rate

83%

SAT average

1,061

8. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

9. Felician University

Lodi, NJ • Private

Admissions rate

81%

SAT average

999

10. Iona College

New Rochelle, NY • Private

Admissions rate

88%

SAT average

1,089

Average internet marketing specialist salary by education level

According to our data, internet marketing specialists with a Doctorate degree earn the highest average salary, at $59,656 annually. Internet marketing specialists with a Master's degree earn an average annual salary of $59,155.

Internet marketing specialist education level	Internet marketing specialist salary
Master's Degree	$59,155
Bachelor's Degree	$52,529
Doctorate Degree	$59,656

Internet marketing specialist education FAQs

What is the best college for Internet Marketing Specialists?

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Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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