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The differences between internet marketing specialists and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an internet marketing specialist and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $51,536 average annual salary of an internet marketing specialist.
The top three skills for an internet marketing specialist include search engine optimization, email campaigns and keyword research. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Internet Marketing Specialist | Digital Marketing Consultant | |
| Yearly salary | $51,536 | $71,064 |
| Hourly rate | $24.78 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 81,301 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Internet marketing specialists and digital marketing consultants have different pay scales, as shown below.
| Internet Marketing Specialist | Digital Marketing Consultant | |
| Average salary | $51,536 | $71,064 |
| Salary range | Between $36,000 And $72,000 | Between $49,000 And $101,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | eBay | Booz Allen Hamilton |
| Best paying industry | Technology | Manufacturing |
There are a few differences between an internet marketing specialist and a digital marketing consultant in terms of educational background:
| Internet Marketing Specialist | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between internet marketing specialists' and digital marketing consultants' demographics:
| Internet Marketing Specialist | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.8% Female, 47.2% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |