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Internet marketing specialist vs digital marketing specialist

The differences between internet marketing specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an internet marketing specialist and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $51,536 average annual salary of an internet marketing specialist.

The top three skills for an internet marketing specialist include search engine optimization, email campaigns and keyword research. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.

Internet marketing specialist vs digital marketing specialist overview

Internet Marketing SpecialistDigital Marketing Specialist
Yearly salary$51,536$60,359
Hourly rate$24.78$29.02
Growth rate19%19%
Number of jobs81,30194,029
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 76%
Average age3737
Years of experience66

Internet marketing specialist vs digital marketing specialist salary

Internet marketing specialists and digital marketing specialists have different pay scales, as shown below.

Internet Marketing SpecialistDigital Marketing Specialist
Average salary$51,536$60,359
Salary rangeBetween $36,000 And $72,000Between $44,000 And $81,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyeBayMeta
Best paying industryTechnologyFinance

Differences between internet marketing specialist and digital marketing specialist education

There are a few differences between an internet marketing specialist and a digital marketing specialist in terms of educational background:

Internet Marketing SpecialistDigital Marketing Specialist
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Internet marketing specialist vs digital marketing specialist demographics

Here are the differences between internet marketing specialists' and digital marketing specialists' demographics:

Internet Marketing SpecialistDigital Marketing Specialist
Average age3737
Gender ratioMale, 52.8% Female, 47.2%Male, 51.1% Female, 48.9%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1%Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between internet marketing specialist and digital marketing specialist duties and responsibilities

Internet marketing specialist example responsibilities.

  • Spearhead and manage initial social media presence via Facebook.
  • Utilize both HTML and PHP scripting to capture data and provide data into MySQL databases.
  • Shot/Edite entire YouTube series of tutorial videos and a sizzle reel.
  • Assist with creation of micro-sites and landing pages for brand positioning (using HTML )
  • Focus on ROI, leveraging of social media to increase customer base and build brand reputation.
  • Develop strategies to better align clients' ROI with increasing website traffic, helping online businesses become more efficient.
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Digital marketing specialist example responsibilities.

  • Manage and distribution integrate product promotion campaigns (B2B and B2C).
  • Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
  • Manage photography department in office and on location in numerous national ad campaign shoots.
  • Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
  • Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
  • Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
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Internet marketing specialist vs digital marketing specialist skills

Common internet marketing specialist skills
  • Search Engine Optimization, 12%
  • Email Campaigns, 6%
  • Keyword Research, 5%
  • Marketing Campaigns, 5%
  • Google Analytics, 5%
  • Search Engine, 5%
Common digital marketing specialist skills
  • Digital Marketing, 23%
  • Marketing Campaigns, 6%
  • Email Marketing, 5%
  • Google Analytics, 4%
  • B Testing, 4%
  • Lead Generation, 3%

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