What does an internet marketing specialist do?
Internet marketing specialist responsibilities
Here are examples of responsibilities from real internet marketing specialist resumes:
- Spearhead and manage initial social media presence via Facebook.
- Utilize both HTML and PHP scripting to capture data and provide data into MySQL databases.
- Shot/Edite entire YouTube series of tutorial videos and a sizzle reel.
- Assist with creation of micro-sites and landing pages for brand positioning (using HTML )
- Focus on ROI, leveraging of social media to increase customer base and build brand reputation.
- Develop strategies to better align clients' ROI with increasing website traffic, helping online businesses become more efficient.
- Develop and distribute promotional videos for marketing, sales, promotions, quality back links and traffic generation through YouTube.
- Conduct reporting and analysis on the PPC program performance, including identifying business drivers and opportunities for improvement.
- Determine team KPIs, set strategic goals and direction for team.
- Design and deploy personalized, dynamic intranet web application for regional sales offices to access information and to stimulate communications.
Internet marketing specialist skills and personality traits
We calculated that 12% of Internet Marketing Specialists are proficient in Search Engine Optimization, Email Campaigns, and Keyword Research. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Internet Marketing Specialists that have these skills listed on their resume here:
- Search Engine Optimization, 12%
Learned extensively about paid search and search engine optimization alongside several prominent industry leaders
- Email Campaigns, 6%
Developed and improved existing email campaigns that increased open rates by more than 100%.
- Keyword Research, 5%
Managed PPC campaigns and performed keyword research improving ROI and including keyword-efficiency-index (KEI) measurement that increased client base.
- Marketing Campaigns, 5%
Assisted with the development of marketing campaigns targeting specific industry clientele.
- Google Analytics, 5%
Utilize Google Analytics and conversion tracking analysis to make informed decisions and website improvements to ensure growth of clients.
- Search Engine, 5%
Investigate, recommend and manage web-related advertising campaigns including search engine advertising, banner advertising, email, and e-newsletter campaigns.
Most internet marketing specialists use their skills in "search engine optimization," "email campaigns," and "keyword research" to do their jobs. You can find more detail on essential internet marketing specialist responsibilities here:
Detail oriented. One of the key soft skills for an internet marketing specialist to have is detail oriented. You can see how this relates to what internet marketing specialists do because "market research analysts must pay attention to minutiae to evaluate data." Additionally, an internet marketing specialist resume shows how internet marketing specialists use detail oriented: "performed in-depth keyword research and a detailed competitive analysis to determine if an opportunity existed to create first page rankings. "
Analytical skills. Another essential skill to perform internet marketing specialist duties is analytical skills. Internet marketing specialists responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Internet marketing specialists also use analytical skills in their role according to a real resume snippet: "project manager search engine marketing research and analysis reporting client support"
Communication skills. Another skill that relates to the job responsibilities of internet marketing specialists is communication skills. This skill is critical to many everyday internet marketing specialist duties, as "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." This example from a resume shows how this skill is used: "developed and maintained company blog, all social media accounts, email campaigns and other external communication channels. "
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Compare different internet marketing specialists
Internet marketing specialist vs. Marketing research internship
A marketing research intern assists a company with its marketing and advertising efforts. They are responsible for collecting data on consumers and competitors, consolidating information into an actionable report, designing the data collection methods to find out customer preferences, managing a company's social media accounts, writing content for marketing material, and offer administrative support to members of the marketing team through tasks like drafting memos.
There are some key differences in the responsibilities of each position. For example, internet marketing specialist responsibilities require skills like "search engine optimization," "keyword research," "marketing campaigns," and "search engine." Meanwhile a typical marketing research internship has skills in areas such as "instagram," "statistical analysis," "research projects," and "sql." This difference in skills reveals the differences in what each career does.
On average, marketing research interns reach higher levels of education than internet marketing specialists. Marketing research interns are 5.8% more likely to earn a Master's Degree and 0.1% more likely to graduate with a Doctoral Degree.Internet marketing specialist vs. Marketing internship
Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.
Each career also uses different skills, according to real internet marketing specialist resumes. While internet marketing specialist responsibilities can utilize skills like "keyword research," "search engine," "email marketing," and "pay per click," marketing interns use skills like "powerpoint," "instagram," "linkedin," and "event planning."
Marketing interns earn a lower average salary than internet marketing specialists. But marketing interns earn the highest pay in the technology industry, with an average salary of $33,333. Additionally, internet marketing specialists earn the highest salaries in the technology with average pay of $61,143 annually.In general, marketing interns achieve similar levels of education than internet marketing specialists. They're 0.2% more likely to obtain a Master's Degree while being 0.1% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for internet marketing specialists in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Internet marketing specialist vs. Marketing consultant
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an internet marketing specialist is likely to be skilled in "keyword research," "search engine," "email marketing," and "pay per click," while a typical marketing consultant is skilled in "customer service," "media sales," "salesforce marketing cloud," and "powerpoint."
Marketing consultants make a very good living in the technology industry with an average annual salary of $93,209. On the other hand, internet marketing specialists are paid the highest salary in the technology industry, with average annual pay of $61,143.marketing consultants typically earn higher educational levels compared to internet marketing specialists. Specifically, they're 7.3% more likely to graduate with a Master's Degree, and 0.3% more likely to earn a Doctoral Degree.Internet marketing specialist vs. Digital marketing consultant
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Types of internet marketing specialist
Updated January 8, 2025
