How To Become An Internet Marketing Strategist: What It Is and Career Path

What is an internet marketing strategist and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Dr Rick Baldwin

There is more than meets the eye when it comes to being an internet marketing strategist. For example, did you know that they make an average of $29.16 an hour? That's $60,656 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to an internet marketing strategist?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

To begin their career, I suggest that the graduate pursue their career as an entrepreneur. Based on the career interest, actually develop a business plan to launch this career as a business. I would use this as a platform in beginning the career as entrepreneur, consultant, or as an employee of a marketing organization.

ScoreInternet Marketing StrategistUS Average

Salary

4.7

Avg. Salary $60,656

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 35.56%

male 64.44%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become an internet marketing strategist

Explore internet marketing strategist education requirements

Most common internet marketing strategist degrees

Bachelor's

72.2 %

Master's

12.7 %

Associate

11.1 %

Start to develop specific internet marketing strategist skills

Skills	Percentages
Client Websites	30.28%
Search Engine Optimization	14.37%
Email Campaigns	5.69%
Keyword Research	4.80%
Search Engine	4.68%

Complete relevant internet marketing strategist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New internet marketing strategists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an internet marketing strategist based on U.S. Bureau of Labor Statistics data and data from real internet marketing strategist resumes.

Research internet marketing strategist duties and responsibilities

Design and manage primary e-commerce website running on WordPress CMS.
Implement and manage Facebook advertising campaigns.
Maintain documentation and manage HSE reporting procedures for company and regulatory agencies such as OSHA.
Reduce antiquated website elements in HTML / CSS documents.

Apply for internet marketing strategist jobs

Now it's time to start searching for an internet marketing strategist job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do internet marketing strategists rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Internet marketing strategist reviews

A zippia user wrote a review on Apr 2020

Pros

The ability to do tasks in a lot of different areas of marketing

Cons

Having to work with clients

A zippia user wrote a review on May 2019