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Internet marketing strategist skills for your resume and career

Updated January 8, 2025

2 min read

Quoted experts

John Ney,

John Ney

Below we've compiled a list of the most critical internet marketing strategist skills. We ranked the top skills for internet marketing strategists based on the percentage of resumes they appeared on. For example, 30.3% of internet marketing strategist resumes contained client websites as a skill. Continue reading to find out what skills an internet marketing strategist needs to be successful in the workplace.

15 internet marketing strategist skills for your resume and career

1. Client Websites

Here's how internet marketing strategists use client websites:

Perform detailed research on how to set client websites apart from similar websites, as well as on social media opportunities.
Manage and perform content development and writing for client websites, blogs, and newsletters using SEO strategies.

2. Search Engine Optimization

Here's how internet marketing strategists use search engine optimization:

Focused on email marketing, vertical search engines, pay-per-click advertising, search engine optimization, and web seminars.
Applied Search Engine Optimization techniques for the better visibility of site in search engine rankings.

3. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how internet marketing strategists use email campaigns:

Managed email campaigns, SEO, Google Adwords and other PPC campaigns for a variety of clients.
Developed and executed email campaigns consisting of over 400,000 consumers segmenting Professional and Consumer targets.

4. Keyword Research

Keyword research is the process of finding commonly used words and phrases used on search engines like Google, YouTube, Bing, etc. It's a critical part of SEO and content marketing, and it's especially helpful for freelance writers, publishers, and bloggers relevant to getting their content to appear higher on SERP - a search engine results page.

Here's how internet marketing strategists use keyword research:

Implemented overall SEO strategy including keyword research for achieving increased search engine rankings.
Performed effective keyword research & implementation.

5. Search Engine

Here's how internet marketing strategists use search engine:

Targeted keywords consistently scored in the top 3 search results for all targeted search engines.
Search Engine Marketing and Optimization (SEM/SEO).

6. Marketing Campaigns

Here's how internet marketing strategists use marketing campaigns:

Developed and implemented marketing campaigns for corporate entities.
Create, design, code and implement email marketing campaigns, websites, landing pages etc.

7. Google Adwords

Here's how internet marketing strategists use google adwords:

Created and implemented a Google AdWords campaign Evaluated and Reviewed the company's website
Work with client's Google Adwords/SEO/PPC accounts.

8. PPC

Pay-per-click (also known as PPC) is a form of digital marketing where advertisers pay a fee every time someone clicks on one of their ads. Because of this, PPC works to buy visits to a site instead of attracting visitors organically. PPC is mostly used in search engine advertising, and it can be useful for all kinds of marketing campaign objectives, including brand awareness, lead generation, and sales.

Here's how internet marketing strategists use ppc:

Managed client projects including selling contracts and executing PPC, Social Media, and SEO strategy.
Use of Social Media & PPC platforms for recruiting 3rd parties.

9. Link Building

Link building is the process of having other websites link back to your website. It helps in marketing by building referral traffic and site authority. Link building is often done by providing hyperlinks to specific anchor texts.

Here's how internet marketing strategists use link building:

Provided SEO advice to developers, optimized websites / content for search engines, and led blog and link building initiatives.
Promoted the sales of vehicles, parts, and services through link building and article writing.

10. Facebook

Here's how internet marketing strategists use facebook:

Formulated and executed Social Media strategy including uses for Twitter, FaceBook and corporate blogging.
Launched successful social networking strategies using Facebook and LinkedIn presence leading to customer acquisition and increased brand awareness.

11. Paid Search

Paid search is a form of marketing that is done online on the result pages of search engines, also known as SERPS (Search Engine Result Pages). Renowned search engines like Google and Bing are famously practicing paid search. However, paid search is different from the conventional form of advertising and only requires customers to pay for each click that takes place.

Here's how internet marketing strategists use paid search:

Maximized ROI for paid search across all media channels and properties.
Prepared and executed strategies to establish Organic/Paid Search offerings in targeted regions/countries.

12. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how internet marketing strategists use sem:

Developed proposals for clients and projects based on SEO / SEM concepts; provided analytics reporting.
Created and A/B tested landing pages, SEM, and Social Media campaigns.

13. Pay-Per-Click

Here's how internet marketing strategists use pay-per-click:

Design advertisements for third party companies by embedding affiliate links onto marketing websites utilizing a pay-per-click system to generate profits.
Develop pay-per-click advertising campaigns and create Internet ads.

14. HTML

Here's how internet marketing strategists use html:

Introduced opt-in email registration process to support implementation of HTML email campaigns and customized e-surveys.
Manage monthly email newsletter through content creation/research and HTML implementation with MailChimp/Constant Contact.

15. Web Design

Here's how internet marketing strategists use web design:

Worked with Dreamweaver Achieved first place for best web design
Managed department budget and supervised web designer and outside vendors and consultants.

What skills help Internet Marketing Strategists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on internet marketing strategist resumes?

John Ney

Assistant Marketing Professor, Director of Professional Development & Sales Excellence, Idaho State University

Internships or class project experience that show the student has helped develop a marketing strategy for a company is probably the most important but also marketing research skills.

What soft skills should all internet marketing strategists possess?

John Ney

Assistant Marketing Professor, Director of Professional Development & Sales Excellence, Idaho State University

-A positive "can-do" attitude. I'm often told by employers that "we can teach skills, but we can't teach attitude."
-Teamwork - the ability to work with others is more important now than ever.
-Communication skills, both oral and written.

What hard/technical skills are most important for internet marketing strategists?

John Ney

Assistant Marketing Professor, Director of Professional Development & Sales Excellence, Idaho State University

-With so many businesses advertising online, students that have experience with one or more of the following (video, blogging, graphic design, photography & websites) easily find jobs! This is the most requested skill set when employers are looking to hire interns.
-Writing skills - businesses need help writing everything from email responses to customers to a short job advertisement & or a marketing strategy.

What internet marketing strategist skills would you recommend for someone trying to advance their career?

Elizabeth Thomas

Senior Instructor-Public Relations, Murray State University

Digital media is still very fresh territory. It is ever-evolving. Companies, brands, and agencies are looking to hire talented professionals with any training or experience with these relatively new sets of tasks. The most experienced people working in the communications field did not learn how to work with newer digital media when they were being trained because these literally didn't exist when most started their careers. This is why there are currently more jobs available than there are qualified applicants to fill them. As a college professor teaching public relations and digital technologies, I encourage soon-to-be graduates to hone their skills in this area because the jobs are plentiful and their expertise is not only needed but will be rewarded.

Do you want to know more?

List of internet marketing strategist skills to add to your resume

The most important skills for an internet marketing strategist resume and required skills for an internet marketing strategist to have include:

Client Websites
Search Engine Optimization
Email Campaigns
Keyword Research
Search Engine
Marketing Campaigns
Google Adwords
PPC
Link Building

Facebook
Paid Search
SEM
Pay-Per-Click
HTML
Web Design
ROI
Social Media Management
Media Management

Content Management System
YouTube
Site Traffic
Campaign Performance
Photoshop
Blogging
Web Content
CSS
Web Site

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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