Internet merchant demographics and statistics in the US
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Internet merchant demographics by:
Internet merchant gender statistics
50.0% of internet merchants are women and 50.0% of internet merchants are men.
- Male, 50.0%
- Female, 50.0%
Internet merchant gender ratio
| Gender | Percentages |
|---|---|
| Male | 50.0% |
| Female | 50.0% |
Internet merchant gender pay gap
Women earn 92¢ for every $1 earned by men
Male income
$86,719
Female income
$79,643
Internet merchant gender ratio over time
This data breaks down the percentage of men and women in internet merchant positions over time. Currently, 50.0% of internet merchants are female.
Internet merchant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 69.55% | 30.45% |
| 2011 | 69.24% | 30.76% |
| 2012 | 69.82% | 30.18% |
| 2013 | 69.76% | 30.24% |
| 2014 | 68.03% | 31.97% |
| 2015 | 67.58% | 32.42% |
| 2016 | 67.46% | 32.54% |
| 2017 | 66.47% | 33.53% |
| 2018 | 52.32% | 47.68% |
| 2019 | 51.23% | 48.77% |
| 2020 | 49.62% | 50.38% |
| 2021 | 50.00% | 50.00% |
Internet merchant related jobs gender ratio
We compared internet merchants with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Internet Merchant | 50% | 50% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Internet merchant demographics by race
The most common ethnicity among internet merchants is White, which makes up 74.6% of all internet merchants. Comparatively, 8.7% of internet merchants are Hispanic or Latino and 8.2% of internet merchants are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Internet merchant race
| Internet merchant race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Internet merchant race and ethnicity over time
See how internet merchant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Internet merchant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Internet merchant wage gap by race
According to our data, asian internet merchants have the highest average salary compared to other ethnicities. Black or african american internet merchants have the lowest average salary at $79,645.
| Ethnicity | Salary |
|---|---|
| Unknown | $86,063 |
| White | $85,485 |
| Black or African American | $79,645 |
| Asian | $98,415 |
| Hispanic or Latino | $85,045 |
Average internet merchant age
See how the average age of internet merchants varies based on ethnicity and gender.
Male
Female
Internet merchant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Internet merchant age breakdown
The average age of internet merchants is 40+ years years old, representing 44% of the internet merchant population.
Internet merchant age breakdown
| Internet Merchant Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Internet merchant educational attainment
The most common degree for internet merchants is bachelor's degree, with 75% of internet merchants earning that degree. The second and third most common degree levels are associate degree degree at 15% and associate degree degree at 5%.
- Bachelor's, 75%
- Associate, 15%
- Master's, 5%
- Other Degrees, 5%
Internet merchants by degree level
| Internet merchant degree | Percentages |
|---|---|
| Bachelor's | 75% |
| Associate | 15% |
| Master's | 5% |
| Other Degrees | 5% |
Internet merchant jobs you might like
Internet merchant wage gap by degree level
According to the data, internet merchants with a Doctorate degree earn more than those without, at $115,718 annually. With a Master's degree, internet merchants earn a median annual income of $108,457 compared to $90,274 for internet merchants with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $108,457 |
| Bachelor's Degree | $90,274 |
| Doctorate Degree | $115,718 |
Internet merchant turnover and employment statistics
Internet merchant unemployment rate over time
The unemployment rate for internet merchants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Internet merchant unemployment rate by year
| Year | Internet merchant unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average internet merchant tenure
The average internet merchant stays at their job for 1-2 years, based on the 25 internet merchants resumes in Zippia's database.
Internet merchant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 15% |
| 1-2 years | 37% |
| 3-4 years | 11% |
| 5-7 years | 15% |
| 8-10 years | 11% |
| 11+ years | 11% |
Internet merchant LGBT ratio compared to similar jobs
Review the percent of internet merchants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Regional Director Of Sales & Marketing | 7.25% | 127,383 |
| Promotion Manager | 9.54% | 8,515 |
| Internet Merchant | 9.86% | - |
| Director Of Advancement | 16.11% | 11,473 |
Similar internet merchant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Regional Director Of Sales & Marketing | 7.25% | 127,383 |
| Promotion Manager | 9.54% | 8,515 |
| Director Of Advancement | 16.11% | 11,473 |