How to hire an internet sales director

How to hire an internet sales director, step by step

Here's a step-by-step internet sales director hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an internet sales director job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new internet sales director
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you start hiring an internet sales director, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   An internet sales director's background is also an important factor in determining whether they'll be a good fit for the position. For example, internet sales directors from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of internet sales director salaries for various roles:

   Type of Internet Sales Director	Description	Hourly rate
   Internet Sales Director	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$17-60
   Director Of Sales & Business Development	A director of sales business development is responsible for monitoring the business and project plans, ensuring that the sales targets are met, according to project requirements and specifications. Directors of sales business development perform data analysis to track business performance and identify opportunities to grow revenues and profits... Show more	$18-84
   Director Of Sales And Operations	Directors of Sales and Operations are executives who oversee the performance of the company. They set the strategic direction for the company's sales force... Show more	$48-90

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Satisfaction
   • Executive Management
   • CRM
   • Phone Calls
   • Email Templates
   • Digital Marketing
   • Internet Leads
   • BDC
   • SEO
   • Vehicle Sales
   • Online Sales
   • Sales Process
   • CSI
   • Sales People

   Check all skills

   Responsibilities:

   • Develop, and manage the corporate Intranet.
   • Hire, manage, train, and motivate a group of BDC specialist.
   • Manage Facebook and Instagram pages, examining customer reviews for sales and service.
   • Train, administrate and manage sales team usage of company wide CRM and all other data mining/software.
   • Manage all relate customer finance issues, submit all require DMV and manufacturer warranty registration documents.
   • Implement sales process in CRM database by creating automate schedules to maintain continuous reach to customer base.

3. Make a budget

   Including a salary range in your internet sales director job description is a great way to entice the best and brightest candidates. An internet sales director salary can vary based on several factors:

   • Location. For example, internet sales directors' average salary in alaska is 44% less than in new york.
   • Seniority. Entry-level internet sales directors earn 71% less than senior-level internet sales directors.
   • Certifications. An internet sales director with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in an internet sales director's salary.

   Average internet sales director salary

   $69,340yearly

   $33.34 hourly rate

   ---

   Entry-level internet sales director salary

   $37,000 yearly salary

   Updated December 20, 2025

4. Writing an internet sales director job description

   A good internet sales director job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of an internet sales director job description:

   Internet sales director job description example

   Job DescriptionJob Description:
   
   Automotive Internet Sales Director
   
   So, you want to sell automobiles that are known for their quality, reliability and beauty? You've come to the right place! We're looking for amazing Internet sales professionals to sell the best cars on the planet, in our dealership. If you believe being an Internet Sales Manager is a true craft -- one built on charisma, communication and thorough product knowledge, we want to talk to you!
   
   As an Internet Sales Manager at our dealership, you’ll be responsible for managing Internet sales activities. From generating and managing Internet sales leads, you’ll be instrumental in helping our team continue our success.
   
   Join Our Team!
   
   Responsibilities:
   Contact customers and perform a needs analysis including make, type, and features of vehicle desired.
   Explain features and demonstrates operation of vehicle in showroom or on road.
   Researches availability of models and optional equipment using computer database.
   Works with Sales and F&I Managers to negotiate sales price, including tax, trade-in allowance, license fee, and discount, and requirements for financing or lease payment of vehicle.
   Walks the lot and visually inspects inventory.
   Completes all paperwork and arranges for delivery and registration of vehicle.
   Delivers and familiarizes the customer with vehicle.
   Attends/completes required training and department meetings.
   Regular and predictable attendance.
   
   Job Requirement:One year of related Internet sales Management experience and/or training; or equivalent combination of education and experience.
   Minimum 2 yrs experience automotive Internet sales experience
   Sales skills, great communication, and excellent customer service skills are a must.
   Organization and thorough follow-up skills are necessary for staying in touch with the client prior to and after the sale.
   Current valid driver’s license is required for all employees.
   Mathematical skills including abillity to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals Benefits Include: Our team members enjoy a positive working environment with opportunities for professional growth through training and advancement from within the organization. Our team members also enjoy a comprehensive benefits program including: Medical, Employee discounts on vehicle purchases, parts and service Paid-time-off Comprehensive employee recognition programs. Continued training through the manufacturer. Opportunities for career advancement. When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer. The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities. We reserve the right to amend and change responsibilities to meet business and organizational needs as necessary. We are an Equal Opportunity Employer and a drug free workplace. We Would Love To Talk With You!
   
   Apply By Clicking The 'Apply Now' Button

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5. Post your job

   There are various strategies that you can use to find the right internet sales director for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your internet sales director job on Zippia to find and recruit internet sales director candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit internet sales directors, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new internet sales director

   Once you've found the internet sales director candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new internet sales director. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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