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What is an internet sales manager and how to become one

Updated January 8, 2025
4 min read
Quoted expert
Bill Thorne
introduction image

The primary duty of an internet sales manager is to carry out the online sales of the products and services for an organization or client. He/She uses various ways to sell these products and services, which may include chatting, emailing, or using blogs to reach the target audience. He/She maintains a database of potential and existing customers and informs them about the products, their special offers, discounts, and so on. Furthermore, he/she prepares sales targets for the team and ensures that strategies are developed to achieve them.

The basic educational criteria for this position is a bachelor's degree in business administration, management, marketing, computer science, or a related field. Essential skills include analytical, project management, customer service, communication, and interpersonal skills. Applicants must be proficient in Microsoft Office, Photoshop, HTML, Google Analytics, and scripting languages. These experts earn about $50,730 annually, with a high of $101,000 and a low of $26,000.

What general advice would you give to an internet sales manager?

Bill ThorneBill Thorne LinkedIn profile

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

Retail is the largest private-sector employer in the country, directly employing 32 million people and supporting 52 million jobs overall - roughly one-quarter of the U.S. workforce. While COVID-19 has presented new and unexpected challenges, retailers have continued to showcase the industry's resilience and adaptability time and again. The safety and security of customers and employees remains our greatest priority. It is no doubt that the professional environment has changed this year, but retail continues to offer a plethora of career opportunities for graduates and seasoned veterans alike.
ScoreInternet Sales ManagerUS Average
Salary
6.6

Avg. Salary $84,971

Avg. Salary $59,228

Stability level
6.4

Growth rate 5%

Growth rate 0.3%

Diversity
2.7
Race

American Indian and Alaska Native 0.24%

Asian 4.07%

Black or African American 3.24%

Hispanic or Latino 9.82%

Unknown 4.41%

White 78.23%

Gender

female 25.11%

male 74.89%

Age - 46
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46
Stress level
6.4

Stress level is manageable

7.1 - high

Complexity level
8.7

Complexity level is advanced

7 - challenging

Work life balance
4.4

Work life balance is poor

6.4 - fair

Internet sales manager career paths

Key steps to become an internet sales manager

  1. Explore internet sales manager education requirements

    Most common internet sales manager degrees

    Bachelor's

    51.1 %

    Associate

    22.8 %

    High School Diploma

    14.5 %
  2. Start to develop specific internet sales manager skills

    SkillsPercentages
    Customer Satisfaction25.87%
    Customer Service9.74%
    CRM7.59%
    Vehicle Inventory6.85%
    Internet Leads5.79%
  3. Complete relevant internet sales manager training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New internet sales managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an internet sales manager based on U.S. Bureau of Labor Statistics data and data from real internet sales manager resumes.
  4. Research internet sales manager duties and responsibilities

    • Manage internet sales team, distribute leads, work to maintain a high CSI and meet dealership and GST goals.
    • Manage site-wide CSS update to produce printer-friendly pages.
    • Manage technical support for the ISP side of the business.
    • Manage the FreeBSD Unix operating systems and all upkeep of maintenance.
  5. Prepare your internet sales manager resume

    When your background is strong enough, you can start writing your internet sales manager resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an internet sales manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable internet sales manager resume templates

    Build a professional internet sales manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your internet sales manager resume.
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    Internet Sales Manager Resume
    Internet Sales Manager Resume
    Internet Sales Manager Resume
  6. Apply for internet sales manager jobs

    Now it's time to start searching for an internet sales manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first internet sales manager job

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Average internet sales manager salary

The average internet sales manager salary in the United States is $84,971 per year or $41 per hour. Internet sales manager salaries range between $46,000 and $156,000 per year.

Average internet sales manager salary
$84,971 Yearly
$40.85 hourly

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How do internet sales managers rate their job?

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Internet sales manager reviews

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A zippia user wrote a review on Jul 2020
Cons

Felt like I was chained to the table, changes were made on a daily basis, and work became a race against the clock for 9 hours. Managers look down at you as a number on their chart and not a human being, good workers became poor workers, great workers were barely good, and the robots working exactly as needed were the only ones lucky enough to escape the cubicle prison.


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A zippia user wrote a review on Apr 2020
Pros

Motivating people and helping to create success in each person's day. Honor God serve people in rich people's lives, pursue excellence in service.

Cons

Not enough time in each day to get everything accomplished.


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A zippia user wrote a review on Jan 2020
Pros

Coming in contact with people, motivating staff, making the numbers, profitability for everyone

Cons

I like everything


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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