How to hire an internet sales manager

How to hire an internet sales manager, step by step

Here's a step-by-step internet sales manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an internet sales manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new internet sales manager
• Step 8: Go through the hiring process checklist

What does an internet sales manager do?

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1. Identify your hiring needs

   The internet sales manager hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect internet sales manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   The following list breaks down different types of internet sales managers and their corresponding salaries.

   Type of Internet Sales Manager	Description	Hourly rate
   Internet Sales Manager	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$22-75
   Product Manager/Sales	A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience... Show more	$36-75
   Sales Development Manager	Sales Development Managers oversee a specific function in the sales department. They are in charge of creating sales pitches, communication tools, and strategies to boost the company's sales performance... Show more	$31-75

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Satisfaction
   • Customer Service
   • CRM
   • Vehicle Inventory
   • Internet Leads
   • Sales Process
   • BDC
   • Product Knowledge
   • Car Deals
   • Business Development
   • Dealer Trades
   • Customer Retention
   • Toyota
   • CSI

   Check all skills

   Responsibilities:

   • Manage internet sales team, distribute leads, work to maintain a high CSI and meet dealership and GST goals.
   • Manage site-wide CSS update to produce printer-friendly pages.
   • Manage technical support for the ISP side of the business.
   • Manage the FreeBSD Unix operating systems and all upkeep of maintenance.
   • Manage combo floor franchise dealership, which consist of Nissan, Volkswagen, and Mazda
   • Manage all digital marketing campaigns including PPC, SEO, SEM and re-marketing campaigns.

   More internet sales manager duties

3. Make a budget

   Including a salary range in your internet sales manager job description helps attract top candidates to the position. An internet sales manager salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for an internet sales manager in Florida may be lower than in New Jersey, and an entry-level internet sales manager usually earns less than a senior-level internet sales manager. Additionally, an internet sales manager with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average internet sales manager salary

   $84,971yearly

   $40.85 hourly rate

   ---

   Entry-level internet sales manager salary

   $46,000 yearly salary

   Updated December 15, 2025

   Average internet sales manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$120,369	$58
   2	New Jersey	$110,236	$53
   3	Nevada	$107,974	$52
   4	Maryland	$92,118	$44
   5	Washington	$89,791	$43
   6	West Virginia	$88,279	$42
   7	Massachusetts	$87,826	$42
   8	District of Columbia	$87,592	$42
   9	Ohio	$87,464	$42
   10	North Carolina	$84,097	$40
   11	South Carolina	$84,006	$40
   12	Illinois	$80,719	$39
   13	Texas	$71,404	$34
   14	Wyoming	$70,200	$34
   15	Arizona	$69,544	$33
   16	North Dakota	$68,652	$33
   17	Iowa	$67,205	$32
   18	Mississippi	$65,394	$31
   19	Kentucky	$65,266	$31
   20	Louisiana	$62,790	$30

   Average internet sales manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Reynolds and Reynolds	$119,931	$57.66	43
   2	Weichert	$99,171	$47.68	1
   3	Hall | MileOne Autogroup	$92,901	$44.66	5
   4	Pohanka Lexus	$83,458	$40.12	1
   5	Oracle	$81,622	$39.24	374
   6	Gerald Group	$77,818	$37.41
   7	Gerry Lane	$75,140	$36.13	1
   8	Pax8	$75,122	$36.12
   9	Stevens Creek Elementary Schl.	$75,122	$36.12	2
   10	Temecula Valley Hospital	$72,988	$35.09
   11	Gosch Auto Group	$67,115	$32.27
   12	Penske Automotive Group	$59,909	$28.80
   13	Stars and Stripes	$56,624	$27.22	3
   14	Pohanka Automotive Group	$52,335	$25.16	5
   15	Camelback Toyota	$51,345	$24.69
   16	Lithia Motors	$34,138	$16.41	1

4. Writing an internet sales manager job description

   A job description for an internet sales manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's an internet sales manager job description:

   Internet sales manager job description example

   Job DescriptionJob Description:
   
   Automotive Internet Sales Manager We are a growing automotive company with a need for an additional Internet Sales Manager. Our Internet Sales Managers are in charge of handling around 100 - 150 incoming leads per month and properly logging all information into our CRM all the way to closing the deal! MINIMUM OF 1 YEAR INTERNET EXPERIENCE REQUIRED. This is a potential $60,000 to $100,000+ job based on our current track record in place with much room to grow. Our company is proud to promote from within when qualified. Automotive Internet Sales experience is required. Our ideal Internet Sales Manager is able to give a great client experience and holding the value of our vehicles. PAID ON THE FRONT AND BACK.
   Join Our Team!
   
   Responsibilities:
   Contact customers and perform a needs analysis including make, type, and features of vehicle desired.
   Explain features and demonstrates operation of vehicle in showroom or on road.
   Researches availability of models and optional equipment using computer database.
   Works with Sales and F&I Managers to negotiate sales price, including tax, trade-in allowance, license fee, and discount, and requirements for financing or lease payment of vehicle.
   Walks the lot and visually inspects inventory.
   Completes all paperwork and arranges for delivery and registration of vehicle.
   Delivers and familiarizes the customer with vehicle.
   Attends/completes required training and department meetings.
   Regular and predictable attendance.
   
   Job Requirement:One year of related Internet sales Management experience and/or training; or equivalent combination of education and experience.
   Minimum 2 yrs experience automotive Internet sales experience
   Sales skills, great communication, and excellent customer service skills are a must.
   Organization and thorough follow-up skills are necessary for staying in touch with the client prior to and after the sale.
   Current valid driver’s license is required for all employees.
   Mathematical skills including abillity to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals Benefits Include: Our team members enjoy a positive working environment with opportunities for professional growth through training and advancement from within the organization. Our team members also enjoy a comprehensive benefits program including: Medical, Employee discounts on vehicle purchases, parts and service Paid-time-off Comprehensive employee recognition programs. Continued training through the manufacturer. Opportunities for career advancement. When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer. The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities. We reserve the right to amend and change responsibilities to meet business and organizational needs as necessary. We are an Equal Opportunity Employer and a drug free workplace. We Would Love To Talk With You!
   
   Apply By Clicking The 'Apply Now' Button

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5. Post your job

   To find internet sales managers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any internet sales managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level internet sales managers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your internet sales manager job on Zippia to find and recruit internet sales manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting internet sales managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new internet sales manager

   Once you've decided on a perfect internet sales manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new internet sales manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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