What does an internet sales manager do?
An internet sales manager is responsible for selling and promoting the organization's goods and services, typically on a social media platform. Internet sales managers interact with potential clients by responding to their inquiries and concerns through online marketing campaigns and sales promotions. They also handle the sales budget and monitor revenues, identify business opportunities to increase profitability, and create engaging content on platforms for brand awareness. An internet sales manager must have excellent communication skills, as well as computer proficiency in navigating online sales tools efficiently.
Internet sales manager responsibilities
Here are examples of responsibilities from real internet sales manager resumes:
- Manage internet sales team, distribute leads, work to maintain a high CSI and meet dealership and GST goals.
- Manage site-wide CSS update to produce printer-friendly pages.
- Manage technical support for the ISP side of the business.
- Manage the FreeBSD Unix operating systems and all upkeep of maintenance.
- Manage combo floor franchise dealership, which consist of Nissan, Volkswagen, and Mazda
- Manage all digital marketing campaigns including PPC, SEO, SEM and re-marketing campaigns.
- Deliver curriculum for JavaScript, LiveWire, HTML and others.
- Certify consultant with Nissan, Mazda, and Volkswagen programs.
- Train new personnel and maintain training for current sales force to Chrysler standards.
- Develop complete campaigns including ad copy and CMS development for each station site.
- Top leader in sales by being back to back sales society winner with Toyota.
- Implement lead generation programs, hire BDC personnel, pioneer best practices for the department.
- Evaluate the viability of Internet products through proof of concept, ROI, and focuse usability testing.
- Perform the sales of Toyota products and services to consumers base on leads generate from an internet database.
- Hire, train, and manage a team of salespeople to sell cars while upholding a high CSI.
Internet sales manager skills and personality traits
We calculated that 26% of Internet Sales Managers are proficient in Customer Satisfaction, Customer Service, and CRM. They’re also known for soft skills such as Analytical skills, Communication skills, and Leadership skills.
We break down the percentage of Internet Sales Managers that have these skills listed on their resume here:
- Customer Satisfaction, 26%
Focused on customer needs in every department of the dealership and proactively looked for improvement in both customer satisfaction and retention.
- Customer Service, 10%
Demonstrated superior level of customer service and rapport building with potential customers leading to high-grossing auto sales.
- CRM, 8%
Administered CRM to ensure information capture, completion of assigned tasks and future follow-up including maturity customers.
- Vehicle Inventory, 7%
Researched and priced used vehicle inventory positioning our vehicles to ensure high visibility and competitive costing while maintaining profitability.
- Internet Leads, 6%
Utilized Business Development Techniques to incorporate Internet leads and database programs to build increment business.
- Sales Process, 3%
Implemented a new Internet Sales Process and incorporated a professional data collector to photograph and market all inventory.
"customer satisfaction," "customer service," and "crm" are among the most common skills that internet sales managers use at work. You can find even more internet sales manager responsibilities below, including:
Analytical skills. One of the key soft skills for an internet sales manager to have is analytical skills. You can see how this relates to what internet sales managers do because "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Additionally, an internet sales manager resume shows how internet sales managers use analytical skills: "analyzed customers needs and overcame challenging obstacles and sales objectives. "
Communication skills. Another soft skill that's essential for fulfilling internet sales manager duties is communication skills. The role rewards competence in this skill because "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." According to an internet sales manager resume, here's how internet sales managers can utilize communication skills in their job responsibilities: "utilized communication skills to establish relationships with customers to achieve sales objectives. "
Leadership skills. internet sales managers are also known for leadership skills, which are critical to their duties. You can see how this skill relates to internet sales manager responsibilities, because "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." An internet sales manager resume example shows how leadership skills is used in the workplace: "received special recognition from honda usa and received council of sales leadership and honda silver level award. "
Customer-service skills. A big part of what internet sales managers do relies on "customer-service skills." You can see how essential it is to internet sales manager responsibilities because "when helping to make a sale, sales managers must listen and respond to the customer’s needs." Here's an example of how this skill is used from a resume that represents typical internet sales manager tasks: "cultivated relationships with customers to achieve sales objectives and provide insight into new products, features, and options. "
The three companies that hire the most internet sales managers are:
- Oracle49 internet sales managers jobs
- Penske Automotive Group4 internet sales managers jobs
- Pohanka Automotive Group4 internet sales managers jobs
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Compare different internet sales managers
Internet sales manager vs. Product manager/sales
A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience. They also conduct data and statistical analysis to identify business opportunities that would generate more revenue resources and increase the company's profitability.
There are some key differences in the responsibilities of each position. For example, internet sales manager responsibilities require skills like "vehicle inventory," "internet leads," "bdc," and "car deals." Meanwhile a typical product manager/sales has skills in areas such as "product sales," "pos," "product management," and "cycle management." This difference in skills reveals the differences in what each career does.
The education levels that product managers/sales earn slightly differ from internet sales managers. In particular, product managers/sales are 3.9% more likely to graduate with a Master's Degree than an internet sales manager. Additionally, they're 0.2% more likely to earn a Doctoral Degree.Internet sales manager vs. Sales development manager
Sales Development Managers oversee a specific function in the sales department. They are in charge of creating sales pitches, communication tools, and strategies to boost the company's sales performance. They may be assigned to do these activities for a specific product or service or for the whole product line of the organization. Sales Development Managers are also expected to create branding images that will help their sales strategies. They are required to fully understand the company's history, image, and target market. This will ensure that the branding and sales strategies they create are in line with the company's values.
Each career also uses different skills, according to real internet sales manager resumes. While internet sales manager responsibilities can utilize skills like "vehicle inventory," "internet leads," "bdc," and "car deals," sales development managers use skills like "sdr," "salesforce," "lead generation," and "training programs."
In general, sales development managers achieve higher levels of education than internet sales managers. They're 7.7% more likely to obtain a Master's Degree while being 0.2% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for internet sales managers in the next 3-5 years?
Bill Thorne
Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation
Internet sales manager vs. National accounts sales manager
A national accounts sales manager is responsible for maintaining healthy business relationships with clients by managing and monitoring the performance of their accounts. National accounts sales managers establish reasonable sales targets and develop techniques that would maximize sales staff productivity and efficiency. They conduct data and statistical analysis with the current market trends to identify business opportunities that would generate more revenue resources and increase profitability. A national accounts sales manager negotiates contracts and agreements with clients and ensures their brand consistency in the market.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an internet sales manager is likely to be skilled in "customer service," "vehicle inventory," "internet leads," and "bdc," while a typical national accounts sales manager is skilled in "national accounts," "healthcare," "account management," and "product development."
Most national accounts sales managers achieve a similar degree level compared to internet sales managers. For example, they're 2.4% more likely to graduate with a Master's Degree, and 0.3% more likely to earn a Doctoral Degree.Internet sales manager vs. Sales account manager
The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.
Types of internet sales manager
Updated January 8, 2025
