How to hire an internet sales representative

How to hire an internet sales representative, step by step

Here's a step-by-step internet sales representative hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an internet sales representative job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new internet sales representative
• Step 8: Go through the hiring process checklist

What does an internet sales representative do?

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1. Identify your hiring needs

   Before you start hiring an internet sales representative, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them an internet sales representative to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire an internet sales representative that fits the bill.

   This list presents internet sales representative salaries for various positions.

   Type of Internet Sales Representative	Description	Hourly rate
   Internet Sales Representative		$12-25
   Business Development Representative	A business development representative's role is to find new business and client opportunities through market research and networking. They are primarily responsible for participating in creating strategies to enhance client relations, improve sales, and reach out to potential clients through calls, correspondence, and meetings... Show more	$12-39
   Sales Development Representative	A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team... Show more	$16-37

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Internet Sales
   • Customer Service
   • Lead Management
   • CRM
   • BDC
   • Schedule Appointments
   • CSI
   • Technical Support
   • Repeat Business
   • Customer Database
   • Toyota
   • Sales Appointments
   • Nissan
   • Sales Process

   Check all skills

   Responsibilities:

   • Manage bdc staff, work overtime training new employees.
   • Handle all service leads and CSI for Hyundai store.
   • Manage incoming pricing requests for both Mazda and Subaru.
   • Manage creation and deployment of new technology intranet portal via SDLC.
   • Manage internet to on-site traffic for Chevrolet, Hyundai, and pre-own vehicles.
   • Manage to communicate through live chat or message to foreign and national customers via eBay website.

   More internet sales representative duties

3. Make a budget

   Including a salary range in your internet sales representative job description is a great way to entice the best and brightest candidates. An internet sales representative salary can vary based on several factors:

   • Location. For example, internet sales representatives' average salary in mississippi is 38% less than in alaska.
   • Seniority. Entry-level internet sales representatives earn 50% less than senior-level internet sales representatives.
   • Certifications. An internet sales representative with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in an internet sales representative's salary.

   Average internet sales representative salary

   $37,489yearly

   $18.02 hourly rate

   ---

   Entry-level internet sales representative salary

   $26,000 yearly salary

   Updated December 16, 2025

   Average internet sales representative salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Massachusetts	$51,204	$25
   2	Washington	$49,390	$24
   3	Maryland	$48,838	$23
   4	New Jersey	$47,601	$23
   5	West Virginia	$46,245	$22
   6	Texas	$45,358	$22
   7	Hawaii	$45,120	$22
   8	Connecticut	$44,968	$22
   9	Oregon	$44,696	$21
   10	Minnesota	$43,708	$21
   11	Michigan	$43,673	$21
   12	Virginia	$43,662	$21
   13	Pennsylvania	$42,849	$21
   14	North Carolina	$42,779	$21
   15	Wisconsin	$42,320	$20
   16	Illinois	$42,295	$20
   17	Rhode Island	$41,812	$20
   18	Nevada	$41,740	$20
   19	North Dakota	$41,656	$20
   20	Montana	$41,440	$20

   Average internet sales representative salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Mazda	$54,151	$26.03	9
   2	Oracle	$50,603	$24.33	1,892
   3	H&H Chevrolet	$50,074	$24.07
   4	Asbury Automotive Group	$45,272	$21.77	120
   5	Safari	$43,367	$20.85
   6	Spectrum	$42,314	$20.34	369
   7	Battleground Kia	$41,290	$19.85	2
   8	Sonic Automotive	$40,040	$19.25	37
   9	Harrold Ford	$39,681	$19.08
   10	Weston Volvo Cars	$39,577	$19.03	1
   11	JWilliams Staffing	$39,305	$18.90
   12	Briggs Auto	$39,128	$18.81	4
   13	General RV Center	$39,073	$18.79	8
   14	Crain Kia	$38,932	$18.72
   15	Time Warner Cable Enterprises LLC	$38,624	$18.57
   16	Crown Cars	$38,571	$18.54	1
   17	Earnhardt Auto Centers	$38,293	$18.41	5
   18	Lake Elsinore Ford	$37,475	$18.02	1
   19	Friendly Ford	$37,400	$17.98	2
   20	Lennar	$37,056	$17.82	25

4. Writing an internet sales representative job description

   A good internet sales representative job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of an internet sales representative job description:

   Internet sales representative job description example

   Job DescriptionJob Description:
   
   Automotive Internet Sales Representative
   
   So, you want to sell automobiles that are known for their quality, reliability and beauty? You've come to the right place! We're looking for amazing Internet sales professionals to sell the best cars on the planet, in our dealership. If you believe Automotive Internet Sales is a true craft -- one built on charisma, communication and thorough product knowledge, we want to talk to you!
   
   As an Internet Sales Representative at our dealership, you’ll be responsible for managing Internet sales activities. From generating and managing Internet sales leads, you’ll be instrumental in helping our team continue our success.
   
   Join Our Team!
   
   Responsibilities:
   Contact customers and perform a needs analysis including make, type, and features of vehicle desired.
   Explain features and demonstrates operation of vehicle in showroom or on road.
   Researches availability of models and optional equipment using computer database.
   Works with Sales and F&I Managers to negotiate sales price, including tax, trade-in allowance, license fee, and discount, and requirements for financing or lease payment of vehicle.
   Walks the lot and visually inspects inventory.
   Completes all paperwork and arranges for delivery and registration of vehicle.
   Delivers and familiarizes the customer with vehicle.
   Attends/completes required training and department meetings.
   Regular and predictable attendance.
   
   Job Requirement:One year of related Internet sales Management experience and/or training; or equivalent combination of education and experience.
   Minimum 2 yrs experience automotive Internet sales experience
   Sales skills, great communication, and excellent customer service skills are a must.
   Organization and thorough follow-up skills are necessary for staying in touch with the client prior to and after the sale.
   Current valid driver’s license is required for all employees.
   Mathematical skills including abillity to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals Benefits Include: Our team members enjoy a positive working environment with opportunities for professional growth through training and advancement from within the organization. Our team members also enjoy a comprehensive benefits program including: Medical, Employee discounts on vehicle purchases, parts and service Paid-time-off Comprehensive employee recognition programs. Continued training through the manufacturer. Opportunities for career advancement. When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer. The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities. We reserve the right to amend and change responsibilities to meet business and organizational needs as necessary. We are an Equal Opportunity Employer and a drug free workplace. We Would Love To Talk With You!
   
   Apply By Clicking The 'Apply Now' Button

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right internet sales representative for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your internet sales representative job on Zippia to find and recruit internet sales representative candidates who meet your exact specifications.
   • Use field-specific websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit internet sales representatives, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new internet sales representative

   Once you've found the internet sales representative candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire an internet sales representative?