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Investment counselor vs finance planner

The differences between investment counselors and finance planners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an investment counselor and a finance planner. Additionally, an investment counselor has an average salary of $120,817, which is higher than the $71,607 average annual salary of a finance planner.

The top three skills for an investment counselor include client service, capital markets and client relationships. The most important skills for a finance planner are financial aid, financial services, and client facing.

Investment counselor vs finance planner overview

Investment CounselorFinance Planner
Yearly salary$120,817$71,607
Hourly rate$58.09$34.43
Growth rate15%15%
Number of jobs33,01691,557
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 73%
Average age4545
Years of experience44

What does an investment counselor do?

Investment counselors can be called financial planners. They usually work in a financial institution to communicate with clients on how to invest in an investment. An investment counselor often assesses the client's financial situation to come up with a financial plan. Sometimes, they are also responsible for conducting training and workshops for both clients and bank employees.

What does a finance planner do?

A financial planner is responsible for handling client accounts and providing financial advice to determine the best investment options according to the clients' interests and risk appetite. Financial planners record the clients' living expenses as a part of their portfolio, identifying their long-term goals and objectives, and giving tax advice. They also educate clients with investment options and opportunities to improve the clients' account performance and sell financial products. A financial planner must have excellent analytical and communication skills to conduct data and statistical analysis, especially in researching financial instruments in the market.

Investment counselor vs finance planner salary

Investment counselors and finance planners have different pay scales, as shown below.

Investment CounselorFinance Planner
Average salary$120,817$71,607
Salary rangeBetween $68,000 And $213,000Between $42,000 And $120,000
Highest paying CityNew York, NYSpringfield, MA
Highest paying stateNew YorkMassachusetts
Best paying companyCitiNorthern Trust
Best paying industryFinanceInsurance

Differences between investment counselor and finance planner education

There are a few differences between an investment counselor and a finance planner in terms of educational background:

Investment CounselorFinance Planner
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of Minnesota - Twin CitiesUniversity of Pennsylvania

Investment counselor vs finance planner demographics

Here are the differences between investment counselors' and finance planners' demographics:

Investment CounselorFinance Planner
Average age4545
Gender ratioMale, 74.0% Female, 26.0%Male, 62.0% Female, 38.0%
Race ratioBlack or African American, 5.6% Unknown, 4.4% Hispanic or Latino, 9.4% Asian, 8.1% White, 72.5% American Indian and Alaska Native, 0.1%Black or African American, 5.7% Unknown, 4.4% Hispanic or Latino, 9.6% Asian, 8.4% White, 71.8% American Indian and Alaska Native, 0.1%
LGBT Percentage5%5%

Differences between investment counselor and finance planner duties and responsibilities

Investment counselor example responsibilities.

  • Manage $3MM private investment portfolio consisting of mid-cap/large-cap equities.
  • Adjust sector exposure to express personal macro views, selecting single stocks within sector base on fundamental analysis and technical indicators.
  • Monitor preparation of asset/liability management report.

Finance planner example responsibilities.

  • Manage financial planning, educate clients on fix indexed annuities, and consistently analyze financial markers and ever-changing client needs.
  • Manage and strengthen customer relationships through cross-selling and up-selling to maximize retention and income generation by contacting existing and prospective customers.
  • Represent a large brokerage firm for products and services through direct sales.
  • Educate clients in tax implications for products that include mutual funds, securities, and retirement plans.
  • Redesign the existing report from a value-base manual effort to a Hyperion driven report, vastly improving both efficiency and accuracy.
  • Gain additional responsibility as a season FSR.
  • Show more

Investment counselor vs finance planner skills

Common investment counselor skills
  • Client Service, 13%
  • Capital Markets, 11%
  • Client Relationships, 10%
  • Securities, 10%
  • Wealth Management, 8%
  • Brokerage, 7%
Common finance planner skills
  • Financial Aid, 21%
  • Financial Services, 9%
  • Client Facing, 8%
  • Retirement Planning, 7%
  • Estate Planning, 6%
  • Life Insurance, 6%

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