Invoca CEO and Leadership

Prior to founding Invoca and RingRevenue, Colin was the Chief Technology Officer at CallWave, Inc. from 2000 to 2008 where he architected the company’s voice services platform to scale to over 10 million free and paid users. From 1989 - 1999, Colin was staff scientist and lead software architect at Unisys/Pulsepoint Communications, a supplier of highly scalable and reliable voicemail systems to major carriers and corporations such as Pacific Bell, Verizon, Motorola and 3M.

Colin earned his BS degree in Electrical Engineering and Computer Science from Villanova University. While there he founded and co-wrote Gnuplot, an open source data visualization tool distributed with the Gnu project that remains widely in use today at universities and research organizations worldwide.

From tee to green, Rob’s lifelong pursuit of the outdoors is typically measured 72 shots at a time.But, long before he ever picked up a golf club, he was catching fish with his Dad. Prior to Co-Founding Fin & Field, Rob was co-founder, COO and board member of Invoca (formerly RingRevenue, Inc). His vision led to the creation of Invoca, the industry-leading inbound call marketing solution for Fortune 1000 and Inc. 500 companies. Rob’s efforts were focused on leading the product, implementation, and client development teams for the organization. Prior to Invoca, as Director of Customer Acquisition and as Sr. Product Manager for CallWave, Inc., he developed strategies and defined product requirements for customer acquisition and retention that helped secure a tier-one venture capital investment and created the foundation for CallWave's IPO. Rob earned a BS degree in Business Administration from The George Washington University.

A SaaS veteran with over 30 years of experience in business-facing leadership roles, Mike is responsible for Finance, Accounting, Legal, Business Systems, Facilities, and IT. Prior to Invoca, Mike was CFO and Chief Administrative Officer at enterprise SaaS unicorn AppDirect, where he enabled the company to simultaneously drive 2x revenue growth and improve its cash flow profile. He also served as head of Finance and Business Development for the SaaS Division of Citrix Systems, and helped lead the $1.8B spinoff and merger of this business with LogMein. Prior to Citrix, he was CFO and led all G&A functions at MuleSoft in its early days. Mike graduated from Penn State University and holds an MBA from the Amos Tuck School of Business at Dartmouth College.

Dee Anna is CMO at Invoca, the leading conversation intelligence platform.

Previously, she was SVP of Marketing at Movable Ink, the visual experience platform for email, web, display and mobile.

Prior to Movable Ink, Dee Anna was President, CMO and co-founder of mom.life, the app for modern moms, where she was responsible for marketing, sales and business development.

As VP of Marketing at Hootsuite, she helped the company scale from the early stages to a valuation of more than $1 billion.

For nearly three years, she built a category-leading brand and led the marketing team through rapid growth, global expansion, product line extensions and a brand refresh.

Prior to joining Hootsuite, Dee Anna was VP of Marketing at Yammer, where she established Enterprise Social Networking as a new category of business software and helped propel Yammer to a leading market position, with 300% annual growth and a $1.2 billion acquisition by Microsoft.



As a Partner at Horn Group, a digital communications agency, Dee Anna led the San Francisco office. Before that, she led worldwide public relations for PeopleSoft and was a Senior Vice President at both Edelman and Ogilvy.

Prior to founding Invoca and RingRevenue, Colin was the Chief Technology Officer at CallWave, Inc. from 2000 to 2008 where he architected the company’s voice services platform to scale to over 10 million free and paid users. From 1989 - 1999, Colin was staff scientist and lead software architect at Unisys/Pulsepoint Communications, a supplier of highly scalable and reliable voicemail systems to major carriers and corporations such as Pacific Bell, Verizon, Motorola and 3M.

Colin earned his BS degree in Electrical Engineering and Computer Science from Villanova University. While there he founded and co-wrote Gnuplot, an open source data visualization tool distributed with the Gnu project that remains widely in use today at universities and research organizations worldwide.

From tee to green, Rob’s lifelong pursuit of the outdoors is typically measured 72 shots at a time.But, long before he ever picked up a golf club, he was catching fish with his Dad. Prior to Co-Founding Fin & Field, Rob was co-founder, COO and board member of Invoca (formerly RingRevenue, Inc). His vision led to the creation of Invoca, the industry-leading inbound call marketing solution for Fortune 1000 and Inc. 500 companies. Rob’s efforts were focused on leading the product, implementation, and client development teams for the organization. Prior to Invoca, as Director of Customer Acquisition and as Sr. Product Manager for CallWave, Inc., he developed strategies and defined product requirements for customer acquisition and retention that helped secure a tier-one venture capital investment and created the foundation for CallWave's IPO. Rob earned a BS degree in Business Administration from The George Washington University.

From tee to green, Rob’s lifelong pursuit of the outdoors is typically measured 72 shots at a time.But, long before he ever picked up a golf club, he was catching fish with his Dad. Prior to Co-Founding Fin & Field, Rob was co-founder, COO and board member of Invoca (formerly RingRevenue, Inc). His vision led to the creation of Invoca, the industry-leading inbound call marketing solution for Fortune 1000 and Inc. 500 companies. Rob’s efforts were focused on leading the product, implementation, and client development teams for the organization. Prior to Invoca, as Director of Customer Acquisition and as Sr. Product Manager for CallWave, Inc., he developed strategies and defined product requirements for customer acquisition and retention that helped secure a tier-one venture capital investment and created the foundation for CallWave's IPO. Rob earned a BS degree in Business Administration from The George Washington University.