Isobar CEO and leadership

Regional (APAC) Director of Mobile & Innovation at Isobar Australia (@isobarAU). Swedish born Melbourne based technology enthusiast.

As the Chief Technology Officer of Isobar US, Sean has over 18 years of experience delivering large-scale digital solutions in a variety of industries. Although he began his career as a software engineer, he has spent the last several years advising clients on how to combine creativity and technology to solve business problems, defining Isobar's business strategy and service offering, establishing global innovation and engineering centres and leading Isobar's marketing and advertising activities in the United States.

Today, Sean is responsible for leading Isobar’s highly-acclaimed technology practice and nurturing the world-class engineering talent and culture that sustains it. He has extensive experience in tackling the digital challenges facing large government agencies, financial services companies and the healthcare industry.

Sean was a founding member of the pioneering digital agency, Roundarch, which became Isobar US in 2013. He has advised and created digital products for dynamic organisations, such as the U.S. Army, the U.S. Air Force, the Centres for Disease Control, Northern Trust, UBS, Healthways, Nationwide Insurance and McDonalds. Sean has a BA in History from the University of North Carolina at Chapel Hill.

Technology Executive with more than two decades of experience in leading digital transformations across multiple large organizations.

Particularly interested in the application of technology and strategy in the areas of digital commerce and marketing platforms.

Specialties:

* Delivery and Process Improvement Functions - Manage operations, Delivery of large software projects involving globally distributed teams

* CMTO Functions - Enterprise digital architecture planning, Process governance, Product evaluation

* Primary Industry domain experience - Retail and FSI

8 years leading finance and operations, scaling and integrating high growth global service businesses including independent SMEs and standalone fast-moving acquisitions of two of the biggest media and advertising conglomerates (WPP and Dentsu).

Industry experience includes brand design, advertising, e-commerce, HR tech and consultancy, digital content, publishing, events, insights and UX/UI design.

Caroline Dean is a Global Chief Marketing Officer at ISOBAR.

My career has been built working for a series of blue chip brands such as Allianz, American Express, Cadillac, Castrol, Diageo, Gillette, GM, Huawei, IKEA, Loblaw and Procter & Gamble.

My role oversees the Strategy team and its output across the creative agencies at dentsu Canada as well as sitting on dentsu’s global CSO Council and leading dentsu innovation and Design Thinking platform, PROTON.

Prior to my time in Canada, I spent 17 year forging a Sports Marketing & Sponsorship career in Europe, covering sporting events including FIFA World Cup, Formula One, Tour de France, London 2012 & UEFA European Championships & Champions League. Key work included the global partnership strategy for Huawei; the management of a 16 market European network for Castrol's football sponsorship which covered PR, content creation and local activation; leading the Press Office for Gillette for four years and also content creation for P&G on their UK Olympic programme.

Chris Chen has more than 26 years’ experience in the advertising industry, 18 of which are in digital marketing. He founded the company in 1999 as Trio Digital, before it was acquired by Isobar in 2013. He was CEO & ECD of Trio Isobar, taking charge of the creative duties and operations of the company. He was appointed as Chief Creative Officer of Isobar China Group in January 2018. Chris integrates and leads the creative teams of Isobar China Group agencies to deliver superior quality work, develops creative product, offering and culture beyond day-to-day client engagements. He also supports and promotes the agency brand and sets the tone for its creative philosophy and excellency. In 2016, Chris was awarded Greater China Agency Head of the Year by Campaign Asia, and his team have won more than 100 awards across Asia and Greater China.

Managing Director at Isobar Hong Kong & Managing Director, Creative Operations at Dentsu Aegis Network

Over 14 years of experience in Advertising and Marketing Communication with 12 years spent in Digital Media. Heading Strategic Planning / Buying across Digital & Emerging New Media for Isobar India,Aegis Media. Previously was Heading MEC Interaction, Group M ,Delhi, India and was responsible for maintaining P&L of the Unit, Responsible for Digital Strategy , Media Planning and Buying across digital mediums. Specialties: Strategic Planning across Digital and Emerging New Media (Display,Search, Social,Mobile & New Media),Media Planning & Buying. New Business, Startup Environment.

Jory Edmunds are a Chief Strategy Officer at ISOBAR.