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In 1986, the company ranked 71st in Inc. magazine's top 500 companies, with sales hovering at the $100 million mark.
Together, until Mitchell's death in 1989, the two men shaped their entrepreneurial creation into a market winner, succeeding through Mitchell's haircutting demonstrations, DeJoria's renowned marketing skills, and the company's signature Awapuhi shampoo, made from Hawaiian ginger root.
Everything finally came together in 2000 when Winn, John Paul, and Paul’s son Angus Mitchell—by that time co-owner of the company that bears his late father’s name—decided to create Paul Mitchell Schools with just one location.
In 2016, JPMS partnered with YouCam Makeup to create an app that allowed people to virtually experiment with their hair color.
As of 2018, JPMS sold more than 80 products.
After passing the half-million mark, the brand pledges to reach a new milestone: 750,000 trees by 2019.
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John Paul Mitchell Systems may also be known as or be related to John Paul Mitchell Systems and John Paul Mitchell Systems, Inc.