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The Johnson Smith Company (Johnson Smith & Co.) is a mail-order company established in 1914 by Alfred Johnson Smith in Chicago, Illinois, USA that sells novelty and gag gift items such as x-ray goggles, whoopee cushions, fake vomit, and joy buzzers.
1923 – The catalog grows to 576 pages, with 100,000 copies being printed.
1955 - Mad Magazine runs a zany lampoon of Johnson Smith ads on the cover of its March issue #21 that creates even more business.
1967 – Additional space is purchased in Detroit; the company resumes effort to find new merchandise, and comic and science magazine advertising resumes in earnest; the business begins to grow again; professional personnel are hired.
More than one million Midget Bibles are sold in 1979, purchased by carnivals and handed out as an incentive for making a charitable donation.
1997 – E-commerce sites are launched for Things You Never Knew Existed (formerly known as the Johnson Smith Catalog) and The Lighter Side.
2003 – Full Of Life is launched, offering gear for the aging baby boomers. www.HalloweenOnly.com is launched as a result of strong Halloween merchandise sales experienced by the company.
2004 – A proactive public relations campaign, The Art of Having Fun, is launched to build consumer awareness of key brands.
2005 – 40 Below, the company's first outlet store, is opened in Bradenton.
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Johnson Smith Co may also be known as or be related to Johnson Smith Co and Johnson Smith Company.