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The story of Julius Baer began in 1890.
The firm dates itself back to 1890 when an exchange office was founded by Ludwig Hirschhorn and Theodor Grob.
Grob left the firm again in 1896 when at the same time Joseph Michael Uhl and Julius Bär joined.
1901: Julius Baer takes control of the partnership, which is renamed Julius Baer & Co. and granted a seat on the Zurich stock exchange.
In 1901, Hirschhorn, Uhl & Baer was dissolved after the death of Ludwig Hirschhorn, and all the assets and liabilities are taken over by Julius Baer & Co.
The Bank purchases the property at Bahnhofstrasse 36 (which until 1922 was the seat of the Swiss National Bank) on 14 March.
Julius Baer had previously served as vice-chairman of the Zurich Stock Exchange Association, and son Walter was named chairman of that body in 1931.
1940: The Baer family sets up its first office in New York, Baer Custodian Corporation.
Parallel to the strong economic growth and technological progress after World War II, the company – then a partnership comprising of an increasing number of Baer family members – began expanding internationally in 1940 and thus laid the first building blocks of today’s global business.
Because of the confusion of the war, a subsidiary of the Bank was established in New York in 1940.
Part of the Baer family that went to New York was later Chairman Hans J. Baer, who, after studying at Horace Mann University, Lehigh University, and New York University, returned to Switzerland in 1947 to join the private banking firm.
In 1962, the group extended its securities activities to its New York office, setting up Baer Securities Corporation, which was later reformed as Julius Baer Securities Inc.
In 1966, Baer turned toward Mexico, setting up its first company in that country, Baer Mexicana.
1966: A subsidiary opens in Mexico.
1968: The company sets up its first subsidiary in the United Kingdom, Julius Baer International Ltd.
In addition to its international expansion, Baer also began diversifying its products, launching its first Swiss Investment Fund, called Baerbond, in 1970.
In 1974, the company formed a new offshore operation, Baerbank (Overseas) Ltd. in the Cayman Islands, which changed its name to Julius Baer Bank and Trust Company the following year.
1974: Company holdings are restructured under Julius Baer (Holding) Ltd.
In 1974, Julius Baer & Co. (Holding) Ltd. was established, and all of the assets and liabilities of Julius Baer & Co. were transferred to the newly established Bank Julius Baer & Co.
The family decided that a change was needed if the business was to flourish in a similar way, and, for a multitude of reasons, in 1974 the decision was taken to change the partnership into a stock company that would be floated on the stock exchange six years later.
Hans J. Baer was appointed the company's chairman in 1975, a position he was to hold through the end of the century.
1980: Baer lists shares on the Zurich stock exchange.
In 1980, Baer Holding Ltd., the successor of Julius Baer & Co. (Holding) Ltd., issued bearer shares with a par value of CHF 500, priced at CHF 3,000.
The need to finance this rapid growth drove Julius Baer to become the first Swiss private bank to go public in 1980.
Baer, which had established its international presence primarily through its securities operations, opened its first foreign bank branch office in London in 1982.
In 1983, the company turned its attention to New York, establishing Julius Baer Investment Management, which offered international pension fund products to the United States market.
Baer next turned to Hong Kong, establishing a representative office in that city in 1985.
1986: Baer acquires a majority stake in the branch office in Geneva.
Baer continued to expand elsewhere, launching a subsidiary in Frankfurt, Germany, Bank Julius Bär (Deutschland) AG, and a Guernsey subsidiary, Julius Baer Trust Company (Channel Islands), both in 1989.
1989: A subsidiary is formed in Germany.
In 1990 the company launched a new Luxembourg-based investment fund.
Another factor in Baer's growth was its decision to boost its private banking activity in the United States, where securities had long been the company's primary source of revenues. As a result, Baer's asset management portfolio grew strongly, reaching $23 billion in 1992, then climbing to $32 billion the following year.
In 1994, the company added a branch of Bank Julius Baer in Guernsey and also entered Monaco with the establishment of Société de Gestion Julius Baer (Monaco). The following year, the company launched a new Zurich-based subsidiary, Julius Baer Asset Management Ltd.
In 1994, Bank Julius Baer (Guernsey) Ltd. is founded.
In 1996, Baer surprised the Swiss private banking community when it announced that it had acquired a 51 percent controlling stake in family-owned Swiss private bank Bank Falck & Co., based in Lucerne.
In 1996, Baer Holding Ltd. was renamed Julius Baer Holding Ltd., and the new division-based management structure of the Julius Baer Group is implemented.
In 1997, Julius Baer Holding Ltd. acquired the Lucerne-based Bank Falck & Co.
By 1998, Baer had completed the take- over of Falck and converted it as a branch of Bank Julius Baer.
AG. In 1998, the remaining 49% of the shares are bought and the location becomes a branch office of Bank Julius Baer.
1999: The company opens branch offices in Milan and Amsterdam.
2000: The company opens a branch office in Madrid and branch offices in Berne and Basel.
According to Forbes, it is considered one of the Top 2000 Largest Public Companies in the World.
The move into brokering, however, was to turn against the group, with a collapse of the markets in 2001, and the group was forced to shut down its online operation, losing its investment.
With the global economy booming at the dawn of the 21st century, Baer's own fortunes grew strongly, as the group topped total assets under management of SFr 126 billion ($80 billion) and total corporate assets of $8.89 billion by 2001.
2001: The company opens a branch office in Stockholm.
In 2002, Baer placed the next generation of the family at its head, in the form of Raymond J. Baer, who led the company on a drive to refocus its efforts on its core private banking business.
2002: Raymond J. Baer is named chairman.
In 2002, the trust company Julius Baer Fiduciaria S.p.A. was founded in Milan.
In April 2005, Julius Baer sold its wealth management business in the USA and Canada to UBS.
In September 2005, the Group announced the takeover of three private banks – Ehinger & Armand von Ernst AG, Ferrier Lullin & Cie SA, and BDL Banco di Lugano – as well as asset manager GAM Holding AG from UBS AG.
In September 2005, the bank acquired the formerly independent private bankers Ferrier, Lullin & Cie SA, Ehinger & Armand von Ernst AG, Banco di Lugano and the asset management house GAM (Global Asset Management) from UBS, making it one of the largest independent asset managers in Switzerland.
Watching the incredible growth of Julius Baer from 2005 onwards, though, confirmed that it was the right decision for the Bank and it has been – and continues to be – a source of great pride for the family.
The purchase of five private banks from UBS in 2005, along with the asset management firm GAM, gave the Bank the cash flow to be able to expand in Asia.
Foundation of Julius Baer (Uruguay) S.A., Montevideo on 24 July 2007.
On 4 October 2007, Julius Baer acquires Capital Invest (Monaco) S.A.M., which will subsequently be renamed Julius Baer (Monaco) S.A.M., thereby gaining a foothold in the promising Monegasque market.
The 2008 credit crisis ushered in a fundamentally changed business environment, leading Julius Baer to take a rather unorthodox step.
In May 2009, Julius Baer announced the acquisition of the independent Italian investment manager Alpha SIM.
Following the regulatory approval in September 2009, the company is merged with Julius Baer's business in Milan, thus complementing the Bank's well-established onshore business in Italy.
In October 2009, the shares of Julius Baer Group Ltd. were traded on the SIX Swiss Exchange, as the result of the former Julius Baer Holding Ltd. separating its wealth management and asset management businesses.
In 2010, Julius Baer acquired ING Bank (Switzerland) Ltd.
In May 2011, Julius Baer acquired the independent Brazilian wealth manager GPS.
In October 2011, Julius Baer entered into a strategic partnership with Macquarie Group and took over Macquarie’s wealth management business in Asia.
Now, Julius Baer celebrates a decade since our strategic market entry in Brazil in 2011.
In July 2012, Julius Baer entered into a strategic partnership with the Bank of China (BOC).
In 2012, the bank acquired Merrill Lynch's wealth management business outside the US from Bank of America.
The merger of independent wealth management companies Infidar Investment Advisory Ltd., part of the Julius Baer Group, and WMPartners Wealth Management Ltd. announced in November 2013 is completed on 1 April.
The inaugural championship, which starts in Beijing on 13 September 2014, includes 10 races in major cities around the globe.
Since its inception in 2014, the bank has been title sponsor of the FIA Formula E championship.
In addition, Leumi’s Swiss private client business in Geneva and Zurich was transferred to Bank Julius Baer in March 2015.
In 2015, Julius Baer acquired the independent wealth manager Fransad Gestion SA in Geneva.
In 2016, Julius Baer acquired Commerzbank International S.A. Luxembourg.
The consolidated company trades under the name of WMPartners Wealth Management Ltd and was integrated into Julius Baer’s important existing intermediaries business at the end of 2017.
In January 2018, Julius Baer acquired Reliance Group, Brazil, one of the country’s largest independent wealth managers.
In September 2018, Julius Baer entered into a strategic partnership with Nomura Holdings Inc. by forming Julius Baer Nomura Wealth Management Ltd.
In 2016, Julius Baer acquired Commerzbank International S.A. Luxembourg. It was later renamed Bank Julius Baer Europe S.A. in 2018
Following an additional participation of 30% announced in March 2019, today the majority participation amounts to 70%.
On 19 March, a representative office in Moscow is opened. It was upgraded with a new advisory license in the first half of 2019, thus significantly strengthening the Group’s local presence.
Since the end of 2019, Reliance Group together with GPS, has been operating under the name Julius Baer Family Office Brasil.
Acknowledging the challenges evident at the outset of a fresh decade, Julius Baer presented an update and refinement of its strategy for the medium and longer term at the beginning of 2020.
Julius Baer launches a new advisory office in São Paulo in April 2021 where the Group is already present with Julius Baer Family Office Brasil.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Credit Suisse | 1856 | $3.1B | 47,860 | - |
| UBS | 1862 | $36.0B | 71,551 | 225 |
| Deutsche Bank | 1870 | $26.8B | 84,389 | 446 |
| Commerzbank Ag | 1870 | $9.2B | 49,174 | - |
| Bankers Trust Company | 1903 | $150.0M | 573 | 22 |
| Daiwa Capital Markets America Holdings Inc. | 1990 | $56.0M | 575 | 6 |
| Natwest Group Holdings Corporation | 1996 | $54.0M | 59,200 | 11 |
| Portfolio Management | - | $650,000 | 10 | - |
| Leumi | 1954 | $300.5M | 200 | - |
| CIBC World Markets | 1905 | $2.3B | 1,100 | 11 |
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Julius Baer may also be known as or be related to Bank Julius Baer & Co. Ltd, Julius Baer, Julius Baer Bank, Julius Baer Bank & Trust (Bahamas) Ltd., Julius Baer Group, Julius Baer Group Ltd and Julius Baer Investment Management Inc.