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Become A Junior Account Executive

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Working As A Junior Account Executive

  • Selling or Influencing Others
  • Communicating with Persons Outside Organization
  • Thinking Creatively
  • Organizing, Planning, and Prioritizing Work
  • Getting Information
  • Deal with People

  • Make Decisions

  • Stressful

  • $58,000

    Average Salary

What Does A Junior Account Executive Do

Advertising sales agents, also called advertising sales representatives, sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.

Duties

Advertising sales agents typically do the following:

  • Locate and contact potential clients to offer their firm’s advertising services
  • Explain to clients how specific types of advertising will help promote their products or services in the most effective way
  • Provide clients with estimates of the costs of advertising products or services
  • Process all correspondence and paperwork related to accounts
  • Prepare and deliver sales presentations to new and existing clients
  • Inform clients of available options for advertising art, formats, or features and provide samples of previous work for other clients
  • Deliver advertising or illustration proofs to clients for approval
  • Prepare promotional plans, sales literature, media kits, and sales contracts
  • Recommend appropriate sizes and formats for advertising

Advertising sales agents work outside the office occasionally, meeting with clients and prospective clients at their places of business. Some may make telephone sales calls as well—calling prospects, attempting to sell the media firm’s advertising space or time, and arranging followup appointments with interested prospects.

A critical part of building relationships with clients is learning about their needs. Before the first meeting with a client, a sales agent gathers background information on the client’s products, current clients, prospective clients, and the geographic area of the target market.

The sales agent then meets with the client to explain how specific types of advertising will help promote the client’s products or services most effectively. If a client wishes to proceed, the advertising sales agent prepares and presents an advertising proposal to the client. The proposal may include an overview of the advertising medium to be used, sample advertisements, and cost estimates for the project.

Because of consolidation among media industries, agents are increasingly selling several types of ads in one package. For example, agents may sell ads that would be found in print editions, as well as online editions, of a particular publication, such as a newspaper.

In addition to maintaining sales and overseeing their accounts, advertising sales agents analyze sales statistics and prepare reports about clients’ accounts. They keep up to date on industry trends by reading about both current and new products, and they monitor the sales, prices, and products of their competitors.

In many firms, the advertising sales agent drafts contracts, which specify the cost and the advertising work to be done. Agents also may continue to help the client, answering questions or addressing problems the client may have with the proposal.

In addition, sales agents may be responsible for developing sales tools, promotional plans, and media kits, all of which they use to help make a sale. In other cases, firms may have a marketing team that sales agents work with to develop these sales tools.

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How To Become A Junior Account Executive

Although a high school diploma is typically enough education for an entry-level advertising sales position, some employers prefer applicants with a bachelor’s degree. Proven sales success and communication skills are essential. Most training for advertising sales agents takes place on the job.

Education

Although a high school diploma is typically the minimum education requirement for an entry-level advertising sales position, some employers prefer applicants with a college degree. Publishing companies with large circulations and broadcasting stations with a large audience may prefer workers with at least a college degree. Courses in marketing, communications, business, and advertising are helpful. For those who have a proven record of successfully selling other products, educational requirements are not likely to be strict.

Training

Most training takes place on the job and can be either formal or informal. In the majority of cases, an experienced sales manager instructs a newly hired advertising sales agent who lacks sales experience. In this one-on-one environment, supervisors typically coach new hires and observe them as they make sales calls and contact clients. Supervisors then advise the new hires on ways to improve their interaction with clients. Employers may bring in consultants to lead formal training sessions when agents sell to a specialized market segment, such as automotive dealers or real estate professionals.

Advancement

Agents with proven leadership ability and a strong sales record may advance to supervisory and managerial positions, such as sales manager, account executive, and vice president of sales. Successful advertising sales agents may also advance to positions in other industries, such as corporate sales.

Important Qualities

Communication skills. Advertising sales agents must be persuasive during sales calls. In addition, they should listen to the client’s desires and concerns, and recommend an appropriate advertising package.

Initiative. Advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas.

Organizational skills. Agents work with many clients, each of whom may be at a different stage in the sales process. Agents must be well organized to keep track of their clients and potential clients.

Self-confidence. Advertising sales agents should be confident when calling potential clients (making cold calls). Because potential clients are often unwilling to commit on a first call, agents frequently must continue making sales calls, even if rejected at first.

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Junior Account Executive Career Paths

Junior Account Executive
Account Executive Account Manager
Director, Inside Sales
6 Yearsyrs
Account Executive Sales Manager
Corporate Sales Manager
6 Yearsyrs
Account Executive Sales Manager Account Manager
Global Account Manager
9 Yearsyrs
Account Coordinator Senior Account Executive Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Account Coordinator Senior Account Executive Marketing Director
Executive Director, Marketing
9 Yearsyrs
Account Coordinator Marketing Coordinator Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Marketing Coordinator Senior Account Executive Marketing Director
Marketing Operations Director
8 Yearsyrs
Marketing Coordinator Sales Specialist National Account Manager
Director, Strategic Accounts
13 Yearsyrs
Executive Marketing Consultant Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Executive Marketing Consultant Advertising Account Executive
Advertising Account Manager
5 Yearsyrs
Executive Assistant Marketing Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Executive Assistant Marketing Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Marketing Specialist Assistant Marketing Manager Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Executive Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
Media Coordinator Media Planner And Buyer Digital Media Planner
Digital Account Manager
5 Yearsyrs
Assistant Account Executive Marketing Account Executive
Senior Sales Account Executive
7 Yearsyrs
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Do you work as a Junior Account Executive?

Help others decide if this is a good career for them

Average Length of Employment
Account Executive 2.9 years
Account Associate 2.8 years
Top Careers Before Junior Account Executive
Internship 15.4%
Assistant 3.4%
Cashier 3.3%
Volunteer 2.2%
Top Careers After Junior Account Executive
Internship 4.2%
Manager 2.9%
Owner 2.5%
Executive 2.3%

Do you work as a Junior Account Executive?

Junior Account Executive Demographics

Gender

Female

54.6%

Male

33.0%

Unknown

12.4%
Ethnicity

White

53.8%

Hispanic or Latino

21.1%

Black or African American

10.9%

Asian

10.3%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

63.4%

French

9.1%

Italian

5.3%

Portuguese

4.9%

Mandarin

2.5%

Korean

2.1%

Chinese

2.1%

German

2.1%

Tagalog

1.2%

Japanese

1.2%

Turkish

0.8%

Catalan

0.8%

Russian

0.8%

Hebrew

0.8%

Arabic

0.8%

Telugu

0.4%

Romanian

0.4%

Gujarati

0.4%

Hindi

0.4%

Bengali

0.4%
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Junior Account Executive Education

Schools

Fashion Institute of Technology

9.6%

New York University

8.0%

University of Phoenix

7.4%

Florida International University

7.4%

Central Washington University

6.6%

Sacred Heart University

5.8%

University of Georgia

5.2%

Boston University

5.2%

University of Miami

5.0%

Fordham University

4.4%

Hofstra University

4.1%

Arizona State University

3.9%

University of the Sacred Heart

3.6%

DePaul University

3.6%

Florida State University

3.6%

Syracuse University

3.3%

Saint John's University - New York

3.3%

Temple University

3.3%

Pennsylvania State University

3.3%

University of Central Florida

3.3%
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Majors

Business

18.3%

Communication

15.3%

Marketing

15.1%

Public Relations

10.6%

Advertising

4.5%

Management

3.9%

Specialized Sales And Merchandising

3.9%

Journalism

3.8%

Finance

3.5%

English

3.1%

Psychology

3.0%

Accounting

2.7%

Graphic Design

2.3%

Political Science

1.9%

Photography

1.8%

Economics

1.5%

Business Communications

1.4%

Audiovisual Communications Technologies

1.2%

Law

1.2%

Health Care Administration

1.1%
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Degrees

Bachelors

59.9%

Masters

19.5%

Other

11.5%

Associate

3.7%

Certificate

2.6%

Diploma

1.4%

Doctorate

1.2%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$58,000
View Detailed Salary Report
$33,000
Min 10%
$58,000
Median 50%
$58,000
Median 50%
$58,000
Median 50%
$58,000
Median 50%
$58,000
Median 50%
$58,000
Median 50%
$58,000
Median 50%
$99,000
Max 90%
Best Paying Company
Yardi Systems
Highest Paying City
San Francisco, CA
Highest Paying State
Alaska
Avg Experience Level
1.6 years
How much does a Junior Account Executive make at top companies?
The national average salary for a Junior Account Executive in the United States is $58,072 per year or $28 per hour. Those in the bottom 10 percent make under $33,000 a year, and the top 10 percent make over $99,000.

Real Junior Account Executive Salaries

Job Title Company Location Start Date Salary
Junior Account Executive Newedge USA, LLC New York, NY Apr 06, 2011 $95,000
Junior Account Executive, Sales Planning Ralph Lauren Corporation New York, NY Mar 09, 2016 $65,000
Junior Account Executive CIBO Global LLC San Francisco, CA Jan 10, 2016 $53,019 -
$200,000
Junior Account Executive Advance Design Center, Inc. Dallas, TX Oct 01, 2011 $45,000
Junior Account Executive Advance Design Center, Inc. Dallas, TX Sep 26, 2011 $45,000
Junior Account Executive Gucci America, Inc. New York, NY Sep 19, 2012 $45,000
Junior Account Executive Media Planning Group USA LLC New York, NY Sep 16, 2015 $45,000
JR. Account Executive Selectny, LLP New York, NY Nov 01, 2010 $45,000
JR. Account Executive Selectny, LP New York, NY Nov 01, 2010 $45,000
Junior Account Executive JAYA Apparel Group, LLC New York, NY Oct 01, 2011 $43,389
Junior Account Executive Laforce & Company, LLC New York, NY Sep 23, 2016 $43,000
Junior Account Executive Laforce & Company LLC New York, NY Sep 23, 2016 $43,000
Junior Account Executive Fitz & Co. New York, NY Sep 03, 2015 $40,000
Junior Account Executive Media Planning Group USA LLC New York, NY Sep 16, 2015 $40,000
Account Executive Junior Balboa Capital Corporation & Subsidiaries Irvine, CA Nov 01, 2016 $40,000
Junior Account Executive Exposure Communications LLC New York, NY Jan 01, 2014 $40,000
Junior Account Executive Think Pr Inc. New York, NY Jun 20, 2011 $40,000
Junior Account Executive Think Pr New York, NY Jun 20, 2011 $40,000

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Top Skills for A Junior Account Executive

  1. Press Releases
  2. New Clients
  3. New Accounts
You can check out examples of real life uses of top skills on resumes here:
  • Created briefing books including detailed travel plans and itineraries, developed press releases and media alerts, developed/updated executive biographies.
  • Maintain client contact lists as well as making outbound calls to reach potential new clients.
  • Verified and examined all pertinent information towards initial application and established new accounts.
  • Maintain and expand relationships with existing account holders and company representatives with a superior level of customer service.
  • Planned and coordinated promotion and publicity of special events.

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Top 10 Best States for Junior Account Executives

  1. Massachusetts
  2. Rhode Island
  3. Colorado
  4. District of Columbia
  5. Minnesota
  6. Connecticut
  7. Pennsylvania
  8. New Jersey
  9. Michigan
  10. Texas
  • (684 jobs)
  • (67 jobs)
  • (595 jobs)
  • (216 jobs)
  • (420 jobs)
  • (224 jobs)
  • (721 jobs)
  • (488 jobs)
  • (359 jobs)
  • (1,499 jobs)

Top Junior Account Executive Employers

Jobs From Top Junior Account Executive Employers

Junior Account Executive Videos

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60 Seconds With...Heather Peebles, Junior Account Executive at Holyrood PR

Career Advice on becoming an Account Manager by Alexandra F (Full Version)

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