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Junior copywriter skills for your resume and career

Updated January 8, 2025
4 min read
Below we've compiled a list of the most critical junior copywriter skills. We ranked the top skills for junior copywriters based on the percentage of resumes they appeared on. For example, 8.2% of junior copywriter resumes contained digital marketing as a skill. Continue reading to find out what skills a junior copywriter needs to be successful in the workplace.

15 junior copywriter skills for your resume and career

1. Digital Marketing

Here's how junior copywriters use digital marketing:
  • Write in-depth marketing and advertising copy for GannettLocal, the digital marketing agency under the largest newspaper publishing company.
  • Developed strategically and creatively aligned print and digital marketing materials as well as engaging training presentations for sales representatives

2. Copywriting

Here's how junior copywriters use copywriting:
  • Honed the copywriting skills Worked on various mediums in BTL &ATL including direct marketing and corporate AV films
  • Provided messaging strategy and on-target copywriting content that directly supported the core business objectives of global corporations and ad agency clients.

3. SEO

Here's how junior copywriters use seo:
  • Proofed, edited and composed outward facing product and brand descriptions, landing pages and print materials using best SEO practices.
  • Contributed to copy and concept development for website content, digital banners, SEO, billboards and product descriptions.

4. Proofreading

Here's how junior copywriters use proofreading:
  • Provided proofreading support for marketing email campaigns and/or CRM initiatives.
  • Led marketing initiatives by writing, editing and proofreading all communications for this wellness and physical therapy company.

5. Creative Concepts

A creative concept is a big idea that helps in capturing the audience's interest, attracting customers, influencing decisions, and help them to take action. A creative concept can be applied to all communication channels like messages, call to action, emails, etc. Generally, a headline or a tagline is the place where creative concepts play a vital role in successfully attracting the target audience.

Here's how junior copywriters use creative concepts:
  • Developed and wrote creative concepts, headlines, signage and menus to be distributed nationwide.
  • Proofread all in-house publications Developed creative concepts and wrote copy for print media Maintained copy standards for all clientele

6. Email Marketing

Here's how junior copywriters use email marketing:
  • Develop marketing strategies for more than five unique clients, including email marketing and social media marketing.
  • Assisted the Email Marketing Manager with writing and planning emails each month.

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7. Blog Posts

Blog post refers to information that you write on a blog. It can include content in the form of text, photos, infographics, or videos.

Here's how junior copywriters use blog posts:
  • Created interesting, engaging copy for e-mail marketing campaigns; Provided content for blog posts; Edited extensive e-mail funnel campaigns
  • Created blog posts, magazine articles, and e-newsletters in various markets, such as Canadian law and Entrepreneurship.

8. Product Copy

Product copy refers to a product description that a company is selling. Since the product copy is directly attached to the product, it needs to be highly engaging and attract customers.

Here's how junior copywriters use product copy:
  • Researched new product copy as needed.
  • Distill complex, highly technical digital advertising and targeting product copy down to accessible information even novices can easily digest.

9. Marketing Campaigns

Here's how junior copywriters use marketing campaigns:
  • Composed original content for digital and print work including website, email blasts, marketing campaigns and advertorials.
  • Conceptualized ideas and wrote copy for all print advertising activity - Conceptualized ideas for direct marketing campaigns

10. Art Directors

Here's how junior copywriters use art directors:
  • Participated in concept development for new campaigns and successfully collaborated with a agency staff, including art directors and account executives.
  • Worked with art directors and account executives to develop and implement creative marketing concepts.

11. Brainstorming

Here's how junior copywriters use brainstorming:
  • Worked closely with designers while concepting and brainstorming pertinent marketing ideas.
  • Brand globalizing, intensive creative brainstorming, storyboard presentations, figurative language translation and interpretations, and cost management and budgeting.

12. WordPress

Here's how junior copywriters use wordpress:
  • Created and maintained the organization's internal website utilizing WordPress.
  • Aided in development of new official university website and news site, NIU Today, using WordPress CMS.

13. Facebook

Here's how junior copywriters use facebook:
  • Maintained company's and clients' Twitter, Facebook, and LinkedIn accounts.
  • Implemented daily posts to Chaumette's Facebook and Twitter.

14. Edit Copy

Edit copy is the process of checking copy for mistakes, spelling errors, style, punctuation and repetition and inconsistencies that may affect the quality of the copy used. In checking and identifing areas of error, you can make corrections to copy to make it of higher quality and appeal to the target audience.

Here's how junior copywriters use edit copy:
  • Edit copy contributed by project stakeholders.
  • Prepare, rewrite and edit copy to improve readability, or supervise others who do this work.

15. Video Scripts

A video script is a document and an outline for one's digital video. It's a chronological preview that conveys the narrative and message that includes descriptions of scenes, actions, instructions, camera cues, post-production notes, and dialogue that one would want to see in their video.

Here's how junior copywriters use video scripts:
  • Collaborated on retail billboard copy, video scripts, TV spots, and retail training content.
  • Worked on short video scripts with the Burger King team for their 2015 Halloween campaign.
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List of junior copywriter skills to add to your resume

Junior copywriter skills

The most important skills for a junior copywriter resume and required skills for a junior copywriter to have include:

  • Digital Marketing
  • Copywriting
  • SEO
  • Proofreading
  • Creative Concepts
  • Email Marketing
  • Blog Posts
  • Product Copy
  • Marketing Campaigns
  • Art Directors
  • Brainstorming
  • WordPress
  • Facebook
  • Edit Copy
  • Video Scripts
  • Creative Ideas
  • Product Description
  • Web Content
  • Account Executives
  • Style Guides
  • Print ADS
  • B2C
  • Creative Copy
  • Content Creation
  • Content Marketing
  • Press Releases
  • Proofread Copy
  • Body Copy
  • YouTube
  • Creative Directors
  • Concept Development
  • Promotional Materials
  • Creative Briefs
  • Creative Strategy
  • Web Copy
  • CMS
  • Social Campaigns
  • Market Research
  • OOH
  • Radio Scripts
  • Pinterest
  • Promotional Copy
  • Blog Content
  • Brand Development
  • Biographies
  • Google Adwords

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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