What does a junior copywriter do?
A junior copywriter specializes in producing informative content on various subjects. Their responsibilities depend on their industry or place of employment. Still, they typically revolve around following directives, conducting research and fact-checking procedures, proofreading content, submitting written materials to an editor or manager on time, and performing corrective measures as recommended. There are also instances when one must coordinate with graphic designers, utilize search engine optimization or SEO, and even update databases, all while adhering to the company's policies and regulations.
Junior copywriter responsibilities
Here are examples of responsibilities from real junior copywriter resumes:
- Manage Facebook accounts, including doing research for relevant article uploads to boost site traffic.
- Manage the editorial production of the pamphlets, brochures and graphic material to target worldwide audiences including china.
- Proofread copy and suggest edits for senior copywriting team members.
- Depend upon for the thoughtful development of creative concepts and copy for clients in insurance, healthcare and financial services industries.
- Work on projects for both B2C and B2B clients.
- Learned some basic Wordpress skills.
- Proofread entire issue for typos and errors.
- Develop brand images for products and services through copywriting.
- Understand and can apply HTML and CSS code to customize sites.
- Proofread all outgoing projects and attend client meetings to ensure satisfaction.
- Participate in creative brainstorming and work closely with numerous creative teams on various accounts.
- Require a basic knowledge of HTML for use in the company's in-house CMS.
- Brainstorm, create and transform ideas into words for articles, advertisements, publications and pamphlets.
- Maintain brand voices of gaming and travel clients through print, radio, outdoor, and Facebook.
- Contribute to copy and concept development for website content, digital banners, SEO, billboards and product descriptions.
Junior copywriter skills and personality traits
We calculated that 8% of Junior Copywriters are proficient in Digital Marketing, Copywriting, and SEO. They’re also known for soft skills such as Social perceptiveness, Writing skills, and Creativity.
We break down the percentage of Junior Copywriters that have these skills listed on their resume here:
- Digital Marketing, 8%
Write in-depth marketing and advertising copy for GannettLocal, the digital marketing agency under the largest newspaper publishing company.
- Copywriting, 8%
Honed the copywriting skills Worked on various mediums in BTL &ATL including direct marketing and corporate AV films
- SEO, 8%
Proofed, edited and composed outward facing product and brand descriptions, landing pages and print materials using best SEO practices.
- Proofreading, 7%
Provided proofreading support for marketing email campaigns and/or CRM initiatives.
- Creative Concepts, 7%
Developed and wrote creative concepts, headlines, signage and menus to be distributed nationwide.
- Email Marketing, 4%
Develop marketing strategies for more than five unique clients, including email marketing and social media marketing.
"digital marketing," "copywriting," and "seo" are among the most common skills that junior copywriters use at work. You can find even more junior copywriter responsibilities below, including:
Social perceptiveness. To carry out their duties, the most important skill for a junior copywriter to have is social perceptiveness. Their role and responsibilities require that "writers and authors must understand how readers react to ideas to connect with their audience." Junior copywriters often use social perceptiveness in their day-to-day job, as shown by this real resume: "implemented brand voice and values into provoking social content for facebook, twitter, and instagram. "
Writing skills. Another soft skill that's essential for fulfilling junior copywriter duties is writing skills. The role rewards competence in this skill because "writers and authors must be able to write clearly and effectively to convey feeling and emotion and to communicate with readers." According to a junior copywriter resume, here's how junior copywriters can utilize writing skills in their job responsibilities: "attend production meetings, brainstorm campaign concepts, write copy and assist with writing press releases. "
Creativity. This is an important skill for junior copywriters to perform their duties. For an example of how junior copywriter responsibilities depend on this skill, consider that "writers and authors must be able to develop interesting plots, characters, or ideas for new stories." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a junior copywriter: "research and write b2b blog content about marketing and web design for the graphic design boutique creative juice. ".
The three companies that hire the most junior copywriters are:
- Deloitte72 junior copywriters jobs
- System One51 junior copywriters jobs
- Wpp Us Holdings Inc27 junior copywriters jobs
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Compare different junior copywriters
Junior copywriter vs. Associate editor
The primary role of an Associate Editor is to ensure that subordinates submit high-quality content. They review and edit copies, set deadlines, and supervise the production details of magazines, newspapers, books, or websites.
There are some key differences in the responsibilities of each position. For example, junior copywriter responsibilities require skills like "digital marketing," "creative concepts," "email marketing," and "product copy." Meanwhile a typical associate editor has skills in areas such as "edit content," "twitter," "news stories," and "instagram." This difference in skills reveals the differences in what each career does.
Associate editors really shine in the media industry with an average salary of $53,230. Comparatively, junior copywriters tend to make the most money in the professional industry with an average salary of $81,622.The education levels that associate editors earn slightly differ from junior copywriters. In particular, associate editors are 2.7% more likely to graduate with a Master's Degree than a junior copywriter. Additionally, they're 2.4% more likely to earn a Doctoral Degree.Junior copywriter vs. News editor
A News Editor reviews and changes the content of a publication provided by writers and other contributors. They generally work for newspapers, magazines, and websites.
Each career also uses different skills, according to real junior copywriter resumes. While junior copywriter responsibilities can utilize skills like "digital marketing," "proofreading," "creative concepts," and "email marketing," news editors use skills like "news stories," "news coverage," "instagram," and "twitter."
On average, news editors earn a lower salary than junior copywriters. Some industries support higher salaries in each profession. Interestingly enough, news editors earn the most pay in the professional industry with an average salary of $63,412. Whereas junior copywriters have higher pay in the professional industry, with an average salary of $81,622.Average education levels between the two professions vary. News editors tend to reach similar levels of education than junior copywriters. In fact, they're 1.2% less likely to graduate with a Master's Degree and 2.4% more likely to earn a Doctoral Degree.Junior copywriter vs. Assistant editor
An assistant editor is an individual responsible for assisting an editor-in-chief or editor-at-large of a newspaper, magazine, radio program, or website. Assistant editors hold meetings with staff and freelance writers to discuss new, fresh and original content for projects on a daily, weekly, or monthly basis. They review assignments handed in by writers or reporters for sense, accuracy, readability, and content. Assistant editors must also utilize new media applications such as Twitter and Facebook to draw attention to an article or cause.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a junior copywriter is likely to be skilled in "digital marketing," "proofreading," "creative concepts," and "email marketing," while a typical assistant editor is skilled in "editorial content," "video footage," "media management," and "production process."
Assistant editors earn the highest salary when working in the media industry, where they receive an average salary of $55,636. Comparatively, junior copywriters have the highest earning potential in the professional industry, with an average salary of $81,622.When it comes to education, assistant editors tend to earn similar degree levels compared to junior copywriters. In fact, they're 0.1% more likely to earn a Master's Degree, and 1.0% more likely to graduate with a Doctoral Degree.Junior copywriter vs. Technical editor
A technical editor is someone who proofreads, revises, and edits technical documents. He/She or she checks for grammar, punctuation, and style to ensure that the technical content meets company standards. Some of the qualifications to become a technical editor include knowledge of technical concepts, prior experience in print or online publishing, a keen eye for details, and strong verbal and written communication skills. Someone having a bachelor's degree in English or journalism could qualify for the position.
Types of junior copywriter
Updated January 8, 2025
