How To Become A Junior Publicist: What It Is and Career Path

What is a junior publicist and how to become one

Updated January 8, 2025

2 min read

There is more than meets the eye when it comes to being a junior publicist. For example, did you know that they make an average of $22.58 an hour? That's $46,964 a year! Between 2018 and 2028, the career is expected to grow 8% and produce 22,300 job opportunities across the U.S.

ScoreJunior PublicistUS Average

Salary

3.7

Avg. Salary $46,964

Avg. Salary $59,228

Stability level

7.3

Growth rate 8%

Growth rate 0.3%

Diversity

6.6

Race

American Indian and Alaska Native 0.59%

Asian 5.32%

Black or African American 10.18%

Hispanic or Latino 12.06%

Unknown 5.10%

White 66.75%

Gender

female 76.47%

male 23.53%

Age - 40

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40

Stress level

7.3

Stress level is high

7.1 - high

Complexity level

8.8

Complexity level is advanced

7 - challenging

Work life balance

3.8

Work life balance is poor

6.4 - fair

Key steps to become a junior publicist

Explore junior publicist education requirements

Most common junior publicist degrees

Bachelor's

88.4 %

Master's

5.3 %

Associate

4.3 %

Start to develop specific junior publicist skills

Skills	Percentages
Edit Press Releases	27.34%
Writing Press Releases	6.00%
Media Management	5.53%
Brainstorming	5.51%
Photo Shoots	5.06%

Complete relevant junior publicist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New junior publicists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a junior publicist based on U.S. Bureau of Labor Statistics data and data from real junior publicist resumes.

Research junior publicist duties and responsibilities

Manage all clips books and master clip archive.
Manage Facebook strategy, customer outreach, and promotional campaigns.
Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
Create talent biographies and press releases to service to journalists.

Prepare your junior publicist resume

When your background is strong enough, you can start writing your junior publicist resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a junior publicist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable junior publicist resume templates

Build a professional junior publicist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your junior publicist resume.