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Junior publicist skills for your resume and career

Updated January 8, 2025
2 min read
Quoted expert
Anonymous Professor
Below we've compiled a list of the most critical junior publicist skills. We ranked the top skills for junior publicists based on the percentage of resumes they appeared on. For example, 27.3% of junior publicist resumes contained edit press releases as a skill. Continue reading to find out what skills a junior publicist needs to be successful in the workplace.

15 junior publicist skills for your resume and career

1. Edit Press Releases

Here's how junior publicists use edit press releases:
  • Draft and edit press releases and pitch letters.

2. Writing Press Releases

Here's how junior publicists use writing press releases:
  • Managed public relations and events including writing press releases, composing press lists, and providing editorial research.
  • Demonstrated responsibilities for writing press releases, and launching meetings

3. Media Management

Here's how junior publicists use media management:
  • Provide on-site support including logistics, media management, media relations material distribution and VIP coordination and management.
  • Offered support in creative efforts and tactical execution, including traditional media relations and social media management.

4. Brainstorming

Here's how junior publicists use brainstorming:
  • Participated in client meetings and brainstorming sessions, as well as acted as the liaison between contacts and clients.

5. Photo Shoots

A photoshoot is a series of photographs that a photographer takes of someone, usually of a model or a famous person, to be used in a newspaper or a magazine. The goal of a photoshoot is to achieve a predetermined visual objective. Later, these images can be used for editing or post-production..

Here's how junior publicists use photo shoots:
  • Handled phones and rolled calls, managed calendar and scheduled meetings, appointments, travel and photo shoots.
  • Arranged and covered press junkets, screenings, premieres, events, photo shoots, film festivals and interview

6. Press Materials

Here's how junior publicists use press materials:
  • Prepared and supported distribution of press materials.
  • Assembled and distributed approved press materials.

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7. Public Appearances

Public appearance is any participation in a forum, seminar, television, or radio interview. Usually, it revolves around knowledgeable professionals making recommendations, offering an opinion, or delivering information successfully.

Here's how junior publicists use public appearances:
  • Organized public appearances, lectures, contests and exhibits to increase the visibility of the client.

8. Fact Sheets

A fact sheet is a short, typed or handwritten one-page document that contains the most important information about a specific topic, product, substance, or service in the least amount of space. The aim is to convey key facts and points on a topic in a clear, concise, and easily understandable way and to communicate the most relevant information effectively.

Here's how junior publicists use fact sheets:
  • Helped plan the media target strategy for press releases, media alerts, fact sheets and business announcements.
  • Distributed promo items, film synopses and fact sheets of upcoming films to regional press.

9. Press Kits

Here's how junior publicists use press kits:
  • Created and maintained updated media contact lists, compiled press kits and assisted with Red Carpet coverage.
  • Conducted media campaigns and prepared press kits related to movie premieres, screenings, and product launches.

10. Facebook

Here's how junior publicists use facebook:
  • Researched media outlets for various clients Created social media post for K. Wooten PR on Twitter and Facebook.
  • Create and execute social media campaigns for talent via WhoSay, Facebook, Instagram and Twitter

11. Biographies

Here's how junior publicists use biographies:
  • Composed and distributed press releases and organizational biographies to solicit publicity.
  • Put together client biographies, EPK's, press releases and pitch letters to be sent out to relevant media outlets.

12. Twitter

Here's how junior publicists use twitter:
  • Managed social media marketing duties for Logo's Twitter account increasing social media followers and creating brand awareness for consumers/stakeholders.
  • Initiated Twitter accounts for the 3 networks: 13eme RUE, Syfy and E!.

13. Social Media Sites

Social media sites are interactive digital platforms that allow the creation, sharing, and exchange of information, interest, and ideas with others through virtual networks and communication. Popular social media sites include Facebook, Instagram, Twitter, Snapchat, and TikTok.

Here's how junior publicists use social media sites:
  • Contributed to building company brand name recognition by uploading company information on all relevant social media sites.
  • Managed two social media sites for distributing information and give-away promotions.

14. Pr Campaigns

Here's how junior publicists use pr campaigns:
  • Assisted owner/publicist with numerous National/International PR campaigns for such musical artists as Poison, Brunette, Firehouse.
  • Researched and analyzed product competition to establish PR campaigns that fit each clients' needs.

15. Event Planning

Here's how junior publicists use event planning:
  • Coordinated details for special event planning activities and arrangements.
  • Assisted with event planning and preparation for various clients.
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What skills help Junior Publicists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What soft skills should all junior publicists possess?

Anonymous Professor Anonymous Professor LinkedIn profile

Folks who study international relations tend to graduate with strong writing, analytical, research, and presentation skills. Many also possess strong language skills.
Do you want to know more?
Read more about what experts have to say about junior publicist

List of junior publicist skills to add to your resume

Junior publicist skills

The most important skills for a junior publicist resume and required skills for a junior publicist to have include:

  • Edit Press Releases
  • Writing Press Releases
  • Media Management
  • Brainstorming
  • Photo Shoots
  • Press Materials
  • Public Appearances
  • Fact Sheets
  • Press Kits
  • Facebook
  • Biographies
  • Twitter
  • Social Media Sites
  • Pr Campaigns
  • Event Planning
  • Film Festival
  • Press Conferences
  • Coverage Reports
  • Client Events
  • Press Coverage
  • Press Events
  • Phone Interviews
  • Pitch Letters
  • Blog Posts
  • Travel Arrangements
  • A-List
  • Clips
  • Event Coordination
  • Local Events
  • Press Interviews
  • BET
  • NYC
  • HBO
  • Event Management
  • Press Reports
  • Expense Reports
  • PowerPoint
  • Promotional Events

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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