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K’NEX history
K’NEX company history timeline
Sales of construction toys jumped almost 14 percent in 1992, making the whole market worth some $267 million.
By the Christmas season of 1993, K'Nex was selling at several other major retailers, including Target Stores and Kmart.
1993: K'Nex enjoys its first nationwide Christmas season.
1996: Company is renamed K'Nex Industries, Inc.
The K'Nex Big Ball Factory display "stopped pedestrians in their tracks," Entertainer's marketing director told the Wall Street Journal (May 21, 1998). K'Nex also promoted its construction sets in England by working with Tetley Group Ltd. to give away K'Nex pieces in Tetley tea boxes.
In 1999 K'Nex announced it had hired another agency to handle its television advertising, with the account now going to Griffin Bacal.
K'Nex made another bold move in 1999, beginning to market and distribute another venerable construction toy, Lincoln Logs.
Hasbro initially rejected K'Nex' offer, but in 1999 the two companies signed a three-year licensing agreement giving K'Nex broad leeway to reposition the brand.
Buoyed by this leading item, K'Nex Industries' sales grew over 30 percent for 2001.
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K’NEX competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Creative Toys | - | $170,000 | 5 | - |
| Inkcups | 2001 | $6.9M | 78 | - |
| Swimwear Anywhere | 1985 | $52.0M | 100 | 2 |
| Komar | 1908 | $190.0M | 750 | 1 |
| Delta Galil | 1975 | $18.0M | 249 | 128 |
| Innovation First | 1996 | $25.0M | 200 | - |
K’NEX history FAQs
Zippia gives an in-depth look into the details of K’NEX, including salaries, political affiliations, employee data, and more, in order to inform job seekers about K’NEX. The employee data is based on information from people who have self-reported their past or current employments at K’NEX. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by K’NEX. The data presented on this page does not represent the view of K’NEX and its employees or that of Zippia.
K’NEX may also be known as or be related to K'Nex Industries, Inc., K'nex Industries, K'nex Industries Inc and K’NEX.