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Kaplan, Inc. was founded in 1938 by Stanley H. Kaplan, who started the business by tutoring students for the New York State Regents Exam in the basement of his parents' Brooklyn home.
In 1946 he began to offer a 16-session preparatory class, charging $135.
1970: Kaplan opens first branch outside of New York, in Philadelphia; more follow.
Founded in 1973, MPW operates three schools in London, Cambridge, and Birmingham and prepares local and international students for entry into top universities in the U.K., United States, and Australia.
1979: FTC investigation proves effectiveness of Kaplan's SAT preparation courses.
Since its 1984 acquisition by the Washington Post Co., Kaplan has grown to account for nearly half the revenues of its parent firm.
1984: Stanley Kaplan sells the business to The Washington Post Company for $33 million.
In 1984, Kaplan sold the company to The Washington Post Company.
1993: Printed test preparation study guides are introduced.
1994: Jonathan Grayer is appointed CEO.
The year 1995 also saw the launch of Kaplan’s first web site, www.kaplan.com.
In the fall of 1995 Kaplan also acquired Crimson & Brown Associates, a career counseling firm that helped companies find minority recruits and published Career Access magazine and the Minority Resume Book.
In the spring of 1995 the company introduced a student loan information program, which was offered in conjunction with UBL Educational Loan Center.
Mid-1996 saw Kaplan’s publishing arm link with Simon & Schuster to publish its test preparation guides under the Kaplan Books imprint.
Launching Kaplan Books Imprint and Moving into K-12 Education: 1996–97
1996: Kaplan acquires Score! Learning, Inc.; Kaplan Books imprint is created.
1999: Concord University of Law is formed to offer classes online.
“Kaplan Aggressively Courts Internet Alliances, Launches Sites,” Educational Marketer, April 10, 2000.
In March 2001, Kaplan’s Canadian division acquired The Study Seminar for Financial Analysts of Windsor, Ontario, which offered test preparation for the CFA exam.
In early 2002 the company bought online test-prep services firm Achieva as well as vocational education providers Texas Careers, Thomson Institute, and Technology Education College.
With Kaplan's revenues continuing to grow the Washington Post Co. began referring to itself as "a media and education company," and during 2003 revenues of the subsidiary eclipsed those of the newspaper.
During 2003 Kaplan also offered $138 million to buy 55 percent of the stock options owned by management personnel, which had been hurting its bottom line.
In 2003 Kaplan bought information technology practice test maker Transcender LLC, Ireland-based Dublin Business School, and The Financial Training Company.
The company's British presence was expanded in 2004 when it formed a partnership with Nottingham Trent University to create Nottingham Trent International College.
In 2005 a substantially revised SAT was introduced, and the firm reworked its preparation programs to address the changes.
For 2006 the firm's revenues leapt to more than $1.6 billion, or about 43 percent of its parent company's total.
In April 2007 a joint venture called Kaplan ACE was formed with ACE Education of China, which helped students prepare for admission to United States universities and also offered college and professional training programs throughout China.
Stanley died in 2009, at the age of 90, leaving an extraordinary legacy – millions of people across the world whose dreams of a better life he’d helped to come true.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Career Education | 1994 | $681.3M | 4,000 | - |
| ELS Educational Services | - | $19.8M | 200 | - |
| English for New Bostonians | 2013 | $440,000 | 5 | - |
| Graham Holdings | 1947 | $4.8B | 11,500 | 58 |
| National University | 1971 | $5.5B | 3,500 | 18 |
| Walden University | 1972 | $8.1M | 100 | 1 |
| Western Governors University | 1997 | $344.6M | 7,125 | 53 |
| Capella University | 1993 | $58.0M | 2,000 | 5 |
| Kaplan Test Prep | - | $580,000 | 50 | - |
| The Princeton Review | 1981 | $80.0M | 854 | 157 |
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Kaplan may also be known as or be related to Kaplan, Kaplan Corporation, Kaplan Inc, Kaplan University and Kaplan, Inc.