Keebler Company history

Nabisco, like Keebler, was formed from a consortium of bakeries, beginning business in 1898.

History of Lux soup History of Lux soap Lux soap first produced in United Kingdom in 1899.

From there, the bakery became part of the United Biscuit Company of America in 1926 and continued to grow.

His bakery networked with several other local bakeries and others around the country over the years, and in 1927 they merged into the United Biscuit Company of America.

History of Unilever The company was formed by a merger of Dutch Margarine Union and British soap-makers Lever Brothers in 1929.

Dettol soap Dettol started off in the 1930’s with Dettol mouthwash, antiseptic cream, obstetrics cream, and liquid antiseptic.

There were 16 Keebler bakeries across the country by 1944.

History of Pizza Hut History of Pizza Hut The history of Pizza hut began in 1958, when what is now the world's largest pizza franchise was born.

By 1963, United Biscuit introduced the Kitchen Rich brand nationally while still utilizing the regional brand names.

In 1966, United Biscuit decided to adopt a uniform brand name and chose Keebler as the national brand and the name of the company.

The company’s elf lore began when ad man Leo Burnett created the elves for Keebler in 1969.

Keebler was acquired by United Biscuits in 1974, headquartered in West Drayton, Middlesex, England.

In 1988, he joined his wife in business and for the next three years the pair worked as marketing consultants.

In 1991, the Vermylens received a telephone call from Sam Reed, who had worked with Vermylen's wife a decade earlier.

In 1995, United Biscuits announced plans to spin off the snack chip business, but ending up selling the entire company to a partnership between Flowers Industries and Artal Luxembourg, a private equity firm.

Reed and Vermylen arrived at Keebler in January 1996.

By September 1998, he had reached an agreement to acquire a private company owned by Taiwan-based President Enterprises Corp., the largest food company in Taiwan.

In January 1999, Reed established two new business units to help integrate the distribution of President Baking's brands into Keebler's existing distribution system.

Flowers Industries was expected, at least by some, to sell Keebler or spin it off as a separate company at some point in 2000.

In March 2001, The Keebler Company was acquired by the Kellogg Company.

In honor of the company’s 150th anniversary in 2003, they baked a 150-pound cookie.