Question 1

How much does Kellogg's spend on advertising?

Accepted Answer

Kellogg's spends hundreds of millions of dollars on advertising. For example, in 2022, the cereal and food product company spent $756 million on advertising, marketing, and promotions. Kellogg's has long held a dominant footprint in the cereal market in the United States and also has expanded into many other kinds of food products over the years.

Question 2

Who owns Kellogg?

Accepted Answer

The Kellogg Foundation and institutional investors own Kellogg. The largest shareholder of Kellogg is the Kellogg Foundation. This independent philanthropic organization established in 1930 owns 22% of the total shares in Kellogg.

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