Ketchum CEO and leadership

Craig Mersky is a Secy/Gen Counsel/Partner at Ketchum, Chief Strategy Officer at Ketchum, and Chief HR Officer/Gen Counsel at Ketchum and is based in Greater New York City Area. He has worked as Partner, General Counsel & Secretary at Ketchum; Secretary/General Counsel at Ketchum; and Associate at DAVIS & GILBERT LLP. Craig works or has worked as Partner, Chief Human Resources Officer & General Counsel at Ketchum. He attended Emory University between 1990 and 1994 and George Washington University Law School between 1996 and 1999.

Senior financial and operations executive with experience as a CFO and COO in high growth global media, advertising and financial services organizations. Experience managing broad teams across IT, HR, Legal, Sales, Marketing, Operations, Product Development, Strategy Budgeting/forecasting, Tax, Treasury, client and vendor negotiation, and improving profitability by enhancing operational efficiency for domestic and international entities.

Experience in capital allocation, capital structure, organizational design, strategy, pricing, communications strategy and marketing of products and services; including data, SaaS, and technology products.

Have led large global teams of over 250+ full-time employees and consultants, including one responsible for standardizing financial business processes, consolidating operations in domestic and international shared service transaction centers while implementing an SAP solution globally.

Specialized Experiences: Shared service center set up, onshore/offshore decoupling of production work, cost bench marking, financial analysis and modeling, change and transition management, presenting to board of directors, large groups and sr. level executives

Bill Visone is a CFO/COO at OMNICOM GROUP INC. and Chief Financial Officer at Ketchum. He has experience at Coopers & Lybrand LLP and has worked as Board Member at Pentech Intl Inc, CFO/COO at The Beanstalk Group, and Exec VP/CFO at Pentech Intl Inc. William attended New York University.

Chris Liu is a Partner, Chief Business Officer, Greater China at Ketchum and is based in Hong Kong.

Strategic Communications and Business Growth leader. With experience across all aspects of communication, I can offer c-suite executives and business managers a truly 360 perspective to meet their specific communications needs. My work is insight driven and culturally attuned, always aiming to create earned impact, reputation advancement and commercial value.I have over 20 years’ communications experience pioneering storytelling for global brands across multiple sectors including Technology, FMCG, Consumer Health, Retail, Food and Nutrition, Beauty and Luxury. I have a track record of innovative brand building and growth as well as forging outstanding reputations for corporates on the global stage.

Gavin Cooper is a Finance Director at Ketchum and CFO at Ketchum and is based in London, United Kingdom. He has worked as Finance Director at Ogilvy.