Post job

Key account manager vs major account manager

The differences between key account managers and major account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a key account manager and a major account manager. Additionally, a key account manager has an average salary of $102,315, which is higher than the $98,287 average annual salary of a major account manager.

The top three skills for a key account manager include account management, customer service and patients. The most important skills for a major account manager are digital marketing, customer service, and cloud.

Key account manager vs major account manager overview

Key Account ManagerMajor Account Manager
Yearly salary$102,315$98,287
Hourly rate$49.19$47.25
Growth rate5%5%
Number of jobs160,992164,210
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a key account manager do?

A key account manager is primarily in charge of handling key clients that produce the most profit for a company or business, ensuring that they remain with them. They are mainly responsible for understanding their clients' needs and long-term goals, ensuring that the key clients get to receive all the necessary services and products in time, and promptly address and resolve any issues and concerns. Furthermore, a key account manager may prepare reports and proposals to team members, all while adhering to the company's policies and standards.

What does a major account manager do?

Major account manager responsibilities include growing strong relationships with customers, liaising with chief business executives and stakeholders, as well as making sales reports. Also, they answer the client's questions and determine new business opportunities between current customers. They also act as a liaison with cross-functional internal teams, which include customer service and product development departments, to enhance the overall customer experience. Additionally, they negotiate contracts and ensure that agreements increase profits. The work may require periodic travel.

Key account manager vs major account manager salary

Key account managers and major account managers have different pay scales, as shown below.

Key Account ManagerMajor Account Manager
Average salary$102,315$98,287
Salary rangeBetween $75,000 And $138,000Between $59,000 And $161,000
Highest paying CitySan Francisco, CA-
Highest paying stateMaine-
Best paying companyQuidel-
Best paying industryPharmaceutical-

Differences between key account manager and major account manager education

There are a few differences between a key account manager and a major account manager in terms of educational background:

Key Account ManagerMajor Account Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Key account manager vs major account manager demographics

Here are the differences between key account managers' and major account managers' demographics:

Key Account ManagerMajor Account Manager
Average age4646
Gender ratioMale, 68.1% Female, 31.9%Male, 71.0% Female, 29.0%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between key account manager and major account manager duties and responsibilities

Key account manager example responsibilities.

  • Lead the KAM division in market share expansion and activation for SWS portfolio.
  • Develop and manage GPO partnerships and new relationships in preparation of new product launch.
  • Utilize IRI reporting (CPGN) to deliver key category insights to customer base in order to effectively manage category decisions.
  • Manage company CRM implementation leading to increase sales profitability and customer satisfaction.
  • Provide managed care expertise to industry leading system developers to create web-base solutions for healthcare revenue cycle.
  • Manage services including contract logistics, distribution, and inbound logistics and shipping brokerage along with various additional transportation solutions.
  • Show more

Major account manager example responsibilities.

  • Coach sales team on processes allowing them to work through obstacles and generate new business opportunities within the IDN's manage.
  • Develop strategic competitive financial options, ROI analysis, and productivity comparisons for clients.
  • Represent and sell over 150 leading manufacturers' products to distributors within the channel.
  • Increase POS in core Playskool, license preschool, and boy s pre-cool brands.
  • Train brokers, distributors and units on how to market, promote and prepare Pillsbury products.
  • Leverage the CRM system to develop prospecting and sales strategy that ensures high activity and effective closing ratios.
  • Show more

Key account manager vs major account manager skills

Common key account manager skills
  • Account Management, 10%
  • Customer Service, 7%
  • Patients, 6%
  • CRM, 6%
  • Customer Relationships, 5%
  • Excellent Interpersonal, 5%
Common major account manager skills
  • Digital Marketing, 16%
  • Customer Service, 8%
  • Cloud, 8%
  • Customer Satisfaction, 6%
  • Account Management, 5%
  • CRM, 5%

Browse executive management jobs