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Key account manager vs national accounts sales manager

The differences between key account managers and national accounts sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a key account manager and a national accounts sales manager. Additionally, a key account manager has an average salary of $102,315, which is higher than the $91,882 average annual salary of a national accounts sales manager.

The top three skills for a key account manager include account management, customer service and patients. The most important skills for a national accounts sales manager are national accounts, healthcare, and account management.

Key account manager vs national accounts sales manager overview

Key Account ManagerNational Accounts Sales Manager
Yearly salary$102,315$91,882
Hourly rate$49.19$44.17
Growth rate5%5%
Number of jobs160,992116,777
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 83%
Average age4646
Years of experience88

What does a key account manager do?

A key account manager is primarily in charge of handling key clients that produce the most profit for a company or business, ensuring that they remain with them. They are mainly responsible for understanding their clients' needs and long-term goals, ensuring that the key clients get to receive all the necessary services and products in time, and promptly address and resolve any issues and concerns. Furthermore, a key account manager may prepare reports and proposals to team members, all while adhering to the company's policies and standards.

What does a national accounts sales manager do?

A national accounts sales manager is responsible for maintaining healthy business relationships with clients by managing and monitoring the performance of their accounts. National accounts sales managers establish reasonable sales targets and develop techniques that would maximize sales staff productivity and efficiency. They conduct data and statistical analysis with the current market trends to identify business opportunities that would generate more revenue resources and increase profitability. A national accounts sales manager negotiates contracts and agreements with clients and ensures their brand consistency in the market.

Key account manager vs national accounts sales manager salary

Key account managers and national accounts sales managers have different pay scales, as shown below.

Key Account ManagerNational Accounts Sales Manager
Average salary$102,315$91,882
Salary rangeBetween $75,000 And $138,000Between $64,000 And $130,000
Highest paying CitySan Francisco, CALos Angeles, CA
Highest paying stateMaineCalifornia
Best paying companyQuidelDaltile
Best paying industryPharmaceuticalEducation

Differences between key account manager and national accounts sales manager education

There are a few differences between a key account manager and a national accounts sales manager in terms of educational background:

Key Account ManagerNational Accounts Sales Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 83%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Key account manager vs national accounts sales manager demographics

Here are the differences between key account managers' and national accounts sales managers' demographics:

Key Account ManagerNational Accounts Sales Manager
Average age4646
Gender ratioMale, 68.1% Female, 31.9%Male, 73.7% Female, 26.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between key account manager and national accounts sales manager duties and responsibilities

Key account manager example responsibilities.

  • Lead the KAM division in market share expansion and activation for SWS portfolio.
  • Develop and manage GPO partnerships and new relationships in preparation of new product launch.
  • Utilize IRI reporting (CPGN) to deliver key category insights to customer base in order to effectively manage category decisions.
  • Manage company CRM implementation leading to increase sales profitability and customer satisfaction.
  • Provide managed care expertise to industry leading system developers to create web-base solutions for healthcare revenue cycle.
  • Manage services including contract logistics, distribution, and inbound logistics and shipping brokerage along with various additional transportation solutions.
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National accounts sales manager example responsibilities.

  • Lead in the selection and implementation of CRM / CMS (client management system) software.
  • Streamline sales process and internal communications by implementing CRM software to track contacts, leads, opportunities and sales.
  • Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.
  • Close sales for ten key healthcare centers worth in excess of $30MM in revenue.
  • Work closely with healthcare purchasing organizations to increase share of member facilities.
  • Market and promote a range of home-base physical, occupational and speech language pathology therapies primarily to Medicare patients.
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Key account manager vs national accounts sales manager skills

Common key account manager skills
  • Account Management, 10%
  • Customer Service, 7%
  • Patients, 6%
  • CRM, 6%
  • Customer Relationships, 5%
  • Excellent Interpersonal, 5%
Common national accounts sales manager skills
  • National Accounts, 13%
  • Healthcare, 9%
  • Account Management, 7%
  • CRM, 6%
  • Product Development, 6%
  • Revenue Growth, 5%

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