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Key account manager vs relationship manager

The differences between key account managers and relationship managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a key account manager and a relationship manager. Additionally, a key account manager has an average salary of $102,315, which is higher than the $83,761 average annual salary of a relationship manager.

The top three skills for a key account manager include account management, customer service and patients. The most important skills for a relationship manager are client relationships, work ethic, and strong work ethic.

Key account manager vs relationship manager overview

Key Account ManagerRelationship Manager
Yearly salary$102,315$83,761
Hourly rate$49.19$40.27
Growth rate5%5%
Number of jobs160,99272,920
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 69%
Average age4646
Years of experience88

What does a key account manager do?

A key account manager is primarily in charge of handling key clients that produce the most profit for a company or business, ensuring that they remain with them. They are mainly responsible for understanding their clients' needs and long-term goals, ensuring that the key clients get to receive all the necessary services and products in time, and promptly address and resolve any issues and concerns. Furthermore, a key account manager may prepare reports and proposals to team members, all while adhering to the company's policies and standards.

What does a relationship manager do?

A relationship manager is responsible for maintaining a positive and professional relationship with customers and business partners, ensuring the highest customer satisfaction and good reputation. Relationship managers advise management on identifying business opportunities by analyzing the current market trends that would help generate revenues and increase its profitability. They connect with the marketing and sales team for product and services innovation, create compelling sales pitches, and develop customer service processes to assist customers with their inquiries and concerns efficiently.

Key account manager vs relationship manager salary

Key account managers and relationship managers have different pay scales, as shown below.

Key Account ManagerRelationship Manager
Average salary$102,315$83,761
Salary rangeBetween $75,000 And $138,000Between $56,000 And $123,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateMaineNew York
Best paying companyQuidelGoogle
Best paying industryPharmaceuticalFinance

Differences between key account manager and relationship manager education

There are a few differences between a key account manager and a relationship manager in terms of educational background:

Key Account ManagerRelationship Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Key account manager vs relationship manager demographics

Here are the differences between key account managers' and relationship managers' demographics:

Key Account ManagerRelationship Manager
Average age4646
Gender ratioMale, 68.1% Female, 31.9%Male, 53.5% Female, 46.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between key account manager and relationship manager duties and responsibilities

Key account manager example responsibilities.

  • Lead the KAM division in market share expansion and activation for SWS portfolio.
  • Develop and manage GPO partnerships and new relationships in preparation of new product launch.
  • Utilize IRI reporting (CPGN) to deliver key category insights to customer base in order to effectively manage category decisions.
  • Manage company CRM implementation leading to increase sales profitability and customer satisfaction.
  • Provide managed care expertise to industry leading system developers to create web-base solutions for healthcare revenue cycle.
  • Manage services including contract logistics, distribution, and inbound logistics and shipping brokerage along with various additional transportation solutions.
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Relationship manager example responsibilities.

  • Manage both general and bankruptcy FHLMC loans.
  • Demonstrate ability to manage a portfolio with a concentration in loan modifications for HAMP and FNMA.
  • Lead the district in sales by initiating and document a proactive customer profiling effort and sale calls.
  • Oversee and manages all incoming and outgoing automate clearing house (ACH) transfer of electronic fund.
  • Process annuities, insurance policies, office bills, manage correspondence, and maintain require files and accounts.
  • Manage the west coast territory to research and analyze which healthcare facilities would benefit from the services offer.
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Key account manager vs relationship manager skills

Common key account manager skills
  • Account Management, 10%
  • Customer Service, 7%
  • Patients, 6%
  • CRM, 6%
  • Customer Relationships, 5%
  • Excellent Interpersonal, 5%
Common relationship manager skills
  • Client Relationships, 11%
  • Work Ethic, 10%
  • Strong Work Ethic, 10%
  • Financial Services, 9%
  • Taking Care, 5%
  • Customer Service, 5%

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