Post job

Key account manager vs sales representative

The differences between key account managers and sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a key account manager, becoming a sales representative takes usually requires 2-4 years. Additionally, a key account manager has an average salary of $102,315, which is higher than the $56,591 average annual salary of a sales representative.

The top three skills for a key account manager include account management, customer service and patients. The most important skills for a sales representative are sales process, product knowledge, and customer service.

Key account manager vs sales representative overview

Key Account ManagerSales Representative
Yearly salary$102,315$56,591
Hourly rate$49.19$27.21
Growth rate5%4%
Number of jobs160,992205,456
Job satisfaction-4.33
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 54%
Average age4647
Years of experience84

What does a key account manager do?

A key account manager is primarily in charge of handling key clients that produce the most profit for a company or business, ensuring that they remain with them. They are mainly responsible for understanding their clients' needs and long-term goals, ensuring that the key clients get to receive all the necessary services and products in time, and promptly address and resolve any issues and concerns. Furthermore, a key account manager may prepare reports and proposals to team members, all while adhering to the company's policies and standards.

What does a sales representative do?

Sales representatives primarily sell the company's products and services to businesses or organizations. They should be adept at closing out sales, negotiating, and providing customer service. They should be knowledgeable about the products or services of the manufacturer or producer they represent. They must also have strong analytical skills that would help them in coming up with cost-benefit analysis in assessing the current roster of clients and even prospective ones. Sales representatives should also be able to maintain good working relationships with all involved stakeholders, especially clients.

Key account manager vs sales representative salary

Key account managers and sales representatives have different pay scales, as shown below.

Key Account ManagerSales Representative
Average salary$102,315$56,591
Salary rangeBetween $75,000 And $138,000Between $33,000 And $94,000
Highest paying CitySan Francisco, CABoston, MA
Highest paying stateMaineMassachusetts
Best paying companyQuidelGoogle
Best paying industryPharmaceuticalPharmaceutical

Differences between key account manager and sales representative education

There are a few differences between a key account manager and a sales representative in terms of educational background:

Key Account ManagerSales Representative
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 54%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaSUNY College of Technology at Alfred

Key account manager vs sales representative demographics

Here are the differences between key account managers' and sales representatives' demographics:

Key Account ManagerSales Representative
Average age4647
Gender ratioMale, 68.1% Female, 31.9%Male, 58.1% Female, 41.9%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%
LGBT Percentage7%6%

Differences between key account manager and sales representative duties and responsibilities

Key account manager example responsibilities.

  • Lead the KAM division in market share expansion and activation for SWS portfolio.
  • Develop and manage GPO partnerships and new relationships in preparation of new product launch.
  • Utilize IRI reporting (CPGN) to deliver key category insights to customer base in order to effectively manage category decisions.
  • Manage company CRM implementation leading to increase sales profitability and customer satisfaction.
  • Provide managed care expertise to industry leading system developers to create web-base solutions for healthcare revenue cycle.
  • Manage services including contract logistics, distribution, and inbound logistics and shipping brokerage along with various additional transportation solutions.
  • Show more

Sales representative example responsibilities.

  • Manage prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.
  • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
  • Search for procurement contracts, attend trade shows, design flyers, postcards, etc.
  • Utilize POS sales software to maintain monetary sales information produce reports for organizational review.
  • Develop and maintain business relationships with businesses and policyholders using establish methods such as customer relationship management CRM.
  • Handle administrative and sales duties as Jr.
  • Show more

Key account manager vs sales representative skills

Common key account manager skills
  • Account Management, 10%
  • Customer Service, 7%
  • Patients, 6%
  • CRM, 6%
  • Customer Relationships, 5%
  • Excellent Interpersonal, 5%
Common sales representative skills
  • Sales Process, 9%
  • Product Knowledge, 9%
  • Customer Service, 7%
  • CRM, 6%
  • Business Development, 6%
  • Sales REP, 5%

Browse executive management jobs