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Key account manager vs territory account manager

The differences between key account managers and territory account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a key account manager and a territory account manager. Additionally, a key account manager has an average salary of $102,315, which is higher than the $65,808 average annual salary of a territory account manager.

The top three skills for a key account manager include account management, customer service and patients. The most important skills for a territory account manager are customer service, CRM, and product knowledge.

Key account manager vs territory account manager overview

Key Account ManagerTerritory Account Manager
Yearly salary$102,315$65,808
Hourly rate$49.19$31.64
Growth rate5%5%
Number of jobs160,992163,183
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 80%
Average age4646
Years of experience88

What does a key account manager do?

A key account manager is primarily in charge of handling key clients that produce the most profit for a company or business, ensuring that they remain with them. They are mainly responsible for understanding their clients' needs and long-term goals, ensuring that the key clients get to receive all the necessary services and products in time, and promptly address and resolve any issues and concerns. Furthermore, a key account manager may prepare reports and proposals to team members, all while adhering to the company's policies and standards.

What does a territory account manager do?

Territory account managers are sales professionals who take responsibility for the maintenance of customer relationships. These managers learn how clients do business and establish a better understanding of customer interaction. They generate sales with client accounts using techniques such as cross-selling and upselling. It is their job to ensure that their clients receive the requested services and products on time. They also maintain long-term account relationships. The core skills for this job include strong communication skills, leadership skills, and attention to detail.

Key account manager vs territory account manager salary

Key account managers and territory account managers have different pay scales, as shown below.

Key Account ManagerTerritory Account Manager
Average salary$102,315$65,808
Salary rangeBetween $75,000 And $138,000Between $44,000 And $98,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateMaineNew Jersey
Best paying companyQuidelHitachi Vantara
Best paying industryPharmaceuticalTechnology

Differences between key account manager and territory account manager education

There are a few differences between a key account manager and a territory account manager in terms of educational background:

Key Account ManagerTerritory Account Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Key account manager vs territory account manager demographics

Here are the differences between key account managers' and territory account managers' demographics:

Key Account ManagerTerritory Account Manager
Average age4646
Gender ratioMale, 68.1% Female, 31.9%Male, 70.0% Female, 30.0%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between key account manager and territory account manager duties and responsibilities

Key account manager example responsibilities.

  • Lead the KAM division in market share expansion and activation for SWS portfolio.
  • Develop and manage GPO partnerships and new relationships in preparation of new product launch.
  • Utilize IRI reporting (CPGN) to deliver key category insights to customer base in order to effectively manage category decisions.
  • Manage company CRM implementation leading to increase sales profitability and customer satisfaction.
  • Provide managed care expertise to industry leading system developers to create web-base solutions for healthcare revenue cycle.
  • Manage services including contract logistics, distribution, and inbound logistics and shipping brokerage along with various additional transportation solutions.
  • Show more

Territory account manager example responsibilities.

  • Manage a sales territory for an OEM distributor of power transmission, motion control and automation devices.
  • Manage three CRM systems for notes/payments/renewals/tracking/proposals and quotes.
  • Generate leads, prepare RFP responses, build relationships, identify business/functional requirements, present technical solutions and negotiate contracts.
  • Map strategies to meet establish performance standards and to boost resource return on investment (ROI).
  • Develop pricing proposal and ROI for customers
  • Work within three CRM systems for notes/payments/renewals/tracking/proposals and quotes.
  • Show more

Key account manager vs territory account manager skills

Common key account manager skills
  • Account Management, 10%
  • Customer Service, 7%
  • Patients, 6%
  • CRM, 6%
  • Customer Relationships, 5%
  • Excellent Interpersonal, 5%
Common territory account manager skills
  • Customer Service, 10%
  • CRM, 9%
  • Product Knowledge, 7%
  • Healthcare, 6%
  • Salesforce, 6%
  • Business Development, 5%

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