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Key account representative vs account executive

The differences between key account representatives and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive has an average salary of $69,618, which is higher than the $48,841 average annual salary of a key account representative.

The top three skills for a key account representative include business development, account management and product knowledge. The most important skills for an account executive are customer service, CRM, and healthcare.

Key account representative vs account executive overview

Key Account RepresentativeAccount Executive
Yearly salary$48,841$69,618
Hourly rate$23.48$33.47
Growth rate4%5%
Number of jobs236,207205,561
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 78%
Average age4744
Years of experience4-

What does a key account representative do?

A key account representative identifies opportunities for increasing sales and defines outreach strategies. Key account representatives find, develop, and maintain customer accounts. The account representatives serve as the main point of contact between an organization and its clients. They make regular communication with the clients, address their concerns, and track their transactions and payments. Part of their job is to present expanded and new opportunities to the clients. They have to be adaptable and have empathy in performing their job. Among the skills they need to develop include people or communication skills, relationship building, and time management.

What does an account executive do?

An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.

Key account representative vs account executive salary

Key account representatives and account executives have different pay scales, as shown below.

Key Account RepresentativeAccount Executive
Average salary$48,841$69,618
Salary rangeBetween $34,000 And $69,000Between $44,000 And $109,000
Highest paying City-Portland, OR
Highest paying state-Oregon
Best paying company-Hitachi Vantara
Best paying industry-Finance

Differences between key account representative and account executive education

There are a few differences between a key account representative and an account executive in terms of educational background:

Key Account RepresentativeAccount Executive
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredUniversity of Pennsylvania

Key account representative vs account executive demographics

Here are the differences between key account representatives' and account executives' demographics:

Key Account RepresentativeAccount Executive
Average age4744
Gender ratioMale, 52.3% Female, 47.7%Male, 57.2% Female, 42.8%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4%
LGBT Percentage6%5%

Differences between key account representative and account executive duties and responsibilities

Key account representative example responsibilities.

  • Evaluate monthly budgets and territory saturation levels quarterly while managing lease renewals through needs analysis and ROI presentations
  • Prepare catalogs, PowerPoint presentations, and cost spreadsheets in accordance with client product requests and within budgetary parameters.
  • Develop concepts and procedures, analyze and resolve general ledger interfaces with computerize payroll, time tracking and project accounting system.
  • Install and maintain software, hardware and networking and troubleshoot computer systems for problems ranging from software incompatibilities to electrical problems.

Account executive example responsibilities.

  • Create and manage Facebook and twitter accounts.
  • Have achieve Google certification for both SEM and SEO sales.
  • Lead proposal team in winning a $1MM RFP, turning around a key account relationship.
  • Manage all aspects of new FedEx implementations (automation set-up, operational support and training of customers).
  • Develop and manage networking, VoIP, IP/TV, video, cloud, wireless, and security/disaster recovery projects.
  • Source all leads by means of cold calling, leveraging linkedin, referrals, and upselling to existing customers.
  • Show more

Key account representative vs account executive skills

Common key account representative skills
  • Business Development, 15%
  • Account Management, 12%
  • Product Knowledge, 12%
  • Post Sales, 10%
  • Customer Complaints, 7%
  • CRM, 5%
Common account executive skills
  • Customer Service, 9%
  • CRM, 6%
  • Healthcare, 5%
  • Sales Process, 5%
  • Salesforce, 4%
  • Work Ethic, 4%