Post job

Key account representative vs sales/account representative

The differences between key account representatives and sales/account representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a key account representative and a sales/account representative. Additionally, a sales/account representative has an average salary of $56,954, which is higher than the $48,841 average annual salary of a key account representative.

The top three skills for a key account representative include business development, account management and product knowledge. The most important skills for a sales/account representative are customer service, CRM, and sales process.

Key account representative vs sales/account representative overview

Key Account RepresentativeSales/Account Representative
Yearly salary$48,841$56,954
Hourly rate$23.48$27.38
Growth rate4%4%
Number of jobs236,207257,122
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 69%
Average age4747
Years of experience44

What does a key account representative do?

A key account representative identifies opportunities for increasing sales and defines outreach strategies. Key account representatives find, develop, and maintain customer accounts. The account representatives serve as the main point of contact between an organization and its clients. They make regular communication with the clients, address their concerns, and track their transactions and payments. Part of their job is to present expanded and new opportunities to the clients. They have to be adaptable and have empathy in performing their job. Among the skills they need to develop include people or communication skills, relationship building, and time management.

What does a sales/account representative do?

A sales account representative is responsible for managing and responding promptly to customer complaints and queries of clients. They focus on customer concerns and contact prospects. They work on upselling or cross-selling products and services, collaborating with account executives, and prepare reports to upper management. This job requires you to be a goal-driven person, energetic, and have excellent communication skills. Moreover, this is a challenging job; at times, it requires being extra polite and calm in handling customer complaints and other related situations.

Key account representative vs sales/account representative salary

Key account representatives and sales/account representatives have different pay scales, as shown below.

Key Account RepresentativeSales/Account Representative
Average salary$48,841$56,954
Salary rangeBetween $34,000 And $69,000Between $39,000 And $81,000
Highest paying City-Olympia, WA
Highest paying state-Washington
Best paying company-Smartsheet
Best paying industry-Technology

Differences between key account representative and sales/account representative education

There are a few differences between a key account representative and a sales/account representative in terms of educational background:

Key Account RepresentativeSales/Account Representative
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredSUNY College of Technology at Alfred

Key account representative vs sales/account representative demographics

Here are the differences between key account representatives' and sales/account representatives' demographics:

Key Account RepresentativeSales/Account Representative
Average age4747
Gender ratioMale, 52.3% Female, 47.7%Male, 57.8% Female, 42.2%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between key account representative and sales/account representative duties and responsibilities

Key account representative example responsibilities.

  • Evaluate monthly budgets and territory saturation levels quarterly while managing lease renewals through needs analysis and ROI presentations
  • Prepare catalogs, PowerPoint presentations, and cost spreadsheets in accordance with client product requests and within budgetary parameters.
  • Develop concepts and procedures, analyze and resolve general ledger interfaces with computerize payroll, time tracking and project accounting system.
  • Install and maintain software, hardware and networking and troubleshoot computer systems for problems ranging from software incompatibilities to electrical problems.

Sales/account representative example responsibilities.

  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Assist external accounts in error resolution so that all EDI transactions process without manual intervention or delay.
  • Work with senior management to implement a sales program for new P3T software enhancement and participate in CRM application development team.
  • Collaborate with sales representatives to ensure new account set-up, establish specifications, and assist with EDI account maintenance and invoicing.
  • Create PowerPoint presentations and literature utilize and present in sales calls.
  • Core competencies: -Administrative/computer skills: maintain CRM systems to successfully identify potential customers.
  • Show more

Key account representative vs sales/account representative skills

Common key account representative skills
  • Business Development, 15%
  • Account Management, 12%
  • Product Knowledge, 12%
  • Post Sales, 10%
  • Customer Complaints, 7%
  • CRM, 5%
Common sales/account representative skills
  • Customer Service, 13%
  • CRM, 8%
  • Sales Process, 6%
  • Product Knowledge, 5%
  • Sales Strategies, 5%
  • Sales Techniques, 4%