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Key account representative vs territory sales representative

The differences between key account representatives and territory sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a key account representative and a territory sales representative. Additionally, a key account representative has an average salary of $48,841, which is higher than the $34,431 average annual salary of a territory sales representative.

The top three skills for a key account representative include business development, account management and product knowledge. The most important skills for a territory sales representative are customer service, CRM, and product knowledge.

Key account representative vs territory sales representative overview

Key Account RepresentativeTerritory Sales Representative
Yearly salary$48,841$34,431
Hourly rate$23.48$16.55
Growth rate4%4%
Number of jobs236,207219,928
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 79%
Average age4747
Years of experience44

What does a key account representative do?

A key account representative identifies opportunities for increasing sales and defines outreach strategies. Key account representatives find, develop, and maintain customer accounts. The account representatives serve as the main point of contact between an organization and its clients. They make regular communication with the clients, address their concerns, and track their transactions and payments. Part of their job is to present expanded and new opportunities to the clients. They have to be adaptable and have empathy in performing their job. Among the skills they need to develop include people or communication skills, relationship building, and time management.

What does a territory sales representative do?

A territory sales representative is responsible for selling goods and services, assisting customers with their inquiries and concerns, and monitoring the assigned area's sales reports. Territory sales representatives coordinate with the rest of the sales team to develop effective marketing strategies and promotional techniques to increase revenues and profitability. Territory sales representatives research current market trends to identify business opportunities to meet consumer demands and widen their services. A territory sales representative must have excellent knowledge of the sales disciplines and principles, managing the market approach to ensure customer satisfaction.

Key account representative vs territory sales representative salary

Key account representatives and territory sales representatives have different pay scales, as shown below.

Key Account RepresentativeTerritory Sales Representative
Average salary$48,841$34,431
Salary rangeBetween $34,000 And $69,000Between $15,000 And $78,000
Highest paying City-Boston, MA
Highest paying state-Massachusetts
Best paying company-IBM
Best paying industry--

Differences between key account representative and territory sales representative education

There are a few differences between a key account representative and a territory sales representative in terms of educational background:

Key Account RepresentativeTerritory Sales Representative
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredUniversity of Pennsylvania

Key account representative vs territory sales representative demographics

Here are the differences between key account representatives' and territory sales representatives' demographics:

Key Account RepresentativeTerritory Sales Representative
Average age4747
Gender ratioMale, 52.3% Female, 47.7%Male, 69.1% Female, 30.9%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between key account representative and territory sales representative duties and responsibilities

Key account representative example responsibilities.

  • Evaluate monthly budgets and territory saturation levels quarterly while managing lease renewals through needs analysis and ROI presentations
  • Prepare catalogs, PowerPoint presentations, and cost spreadsheets in accordance with client product requests and within budgetary parameters.
  • Develop concepts and procedures, analyze and resolve general ledger interfaces with computerize payroll, time tracking and project accounting system.
  • Install and maintain software, hardware and networking and troubleshoot computer systems for problems ranging from software incompatibilities to electrical problems.

Territory sales representative example responsibilities.

  • Track leads, log calls/activities, move sales cycle, and report/forecast using Salesforce.
  • Develop and manage a portfolio of customers seeking cost-effective, knowledgeable travel consultation and options.
  • Introduce CRM to corporate management to enhance customer relationships.
  • Provide training and direction to authorize distributors within western Washington.
  • Participate with dealers, distributors and clients concerning sales and advertising opportunities.
  • Record all customer contact utilizing company CRM (customer relationship management system).
  • Show more

Key account representative vs territory sales representative skills

Common key account representative skills
  • Business Development, 15%
  • Account Management, 12%
  • Product Knowledge, 12%
  • Post Sales, 10%
  • Customer Complaints, 7%
  • CRM, 5%
Common territory sales representative skills
  • Customer Service, 18%
  • CRM, 7%
  • Product Knowledge, 5%
  • Excellent Time Management, 5%
  • Sales Growth, 5%
  • Business Relationships, 4%