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Key holder vs sales lead/sales associate

The differences between key holders and sales lead/sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a key holder and a sales lead/sales associate. Additionally, a sales lead/sales associate has an average salary of $31,954, which is higher than the $31,779 average annual salary of a key holder.

The top three skills for a key holder include sales floor, product knowledge and visual standards. The most important skills for a sales lead/sales associate are POS, cash control, and customer service.

Key holder vs sales lead/sales associate overview

Key HolderSales Lead/Sales Associate
Yearly salary$31,779$31,954
Hourly rate$15.28$15.36
Growth rate-6%-
Number of jobs431,956882,220
Job satisfaction4-
Most common degreeHigh School Diploma, 35%Bachelor's Degree, 36%
Average age4343
Years of experience66

What does a key holder do?

A keyholder is responsible for ensuring the store's daily security before and after the operation. Keyholders' duties include assisting with administrative tasks, handling customers' inquiries, managing and escalating customers' complaints, monitoring the alarm system, keeping track of the deliveries, supporting staff training, cooperating in company's events, and recommending operational strategies to meet business goals and objectives. A keyholder must have excellent customer service and time-management skills, as well as the ability to multi-task, especially during high customer volume.

What does a sales lead/sales associate do?

Sales lead and sales associates are two different sales positions in the retail industry. A sales lead is in charge of supervising the sales department. Sales leads perform administrative duties like recruiting and training staff, monitoring inventories, and maintaining sales performance. On the other hand, sales associates guide potential customers to acquire the products or services that fit their needs. The associates notify clients of sales promotions then present to them the product or service. Employees for these positions are looking for candidates with relevant experience in sales and related degrees like marketing and sales.

Key holder vs sales lead/sales associate salary

Key holders and sales lead/sales associates have different pay scales, as shown below.

Key HolderSales Lead/Sales Associate
Average salary$31,779$31,954
Salary rangeBetween $25,000 And $39,000Between $17,000 And $57,000
Highest paying CityNew York, NYNew York, NY
Highest paying stateWisconsinNew York
Best paying companyConnecticut Children's Medical CenterGoogle
Best paying industryManufacturingRetail

Differences between key holder and sales lead/sales associate education

There are a few differences between a key holder and a sales lead/sales associate in terms of educational background:

Key HolderSales Lead/Sales Associate
Most common degreeHigh School Diploma, 35%Bachelor's Degree, 36%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Delhi

Key holder vs sales lead/sales associate demographics

Here are the differences between key holders' and sales lead/sales associates' demographics:

Key HolderSales Lead/Sales Associate
Average age4343
Gender ratioMale, 28.1% Female, 71.9%Male, 35.3% Female, 64.7%
Race ratioBlack or African American, 8.6% Unknown, 4.7% Hispanic or Latino, 18.1% Asian, 6.6% White, 61.4% American Indian and Alaska Native, 0.7%Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.9% Asian, 6.9% White, 61.5% American Indian and Alaska Native, 0.7%
LGBT Percentage9%9%

Differences between key holder and sales lead/sales associate duties and responsibilities

Key holder example responsibilities.

  • Achieve and exceed store and company sales and KPI goals.
  • Manage monetary transactions and POS operations.
  • Used upselling techniques daily when selling gaming systems and accessories.
  • Maintain operational duties in the manager's absence including scheduling and review of KPI reports.
  • Used social networking, such as Facebook, to keep customers update on new arrivals and merchandise.
  • Maintain a cleanly environment for customers, employees, and other animals, especially after any pet messes.
  • Show more

Sales lead/sales associate example responsibilities.

  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Complete customer transactions using POS register system and fraud security protocol.
  • Monitor inventory accountability by physically checking inventory, running inventory reports, receiving shipments, and completing transfers in the POS.
  • Demonstrate strong leadership, communication and supervisory skills by providing coaching and feedback to maximize individual and store performance.

Key holder vs sales lead/sales associate skills

Common key holder skills
  • Sales Floor, 18%
  • Product Knowledge, 11%
  • Visual Standards, 9%
  • Bank Deposits, 7%
  • Loss Prevention, 7%
  • Store Management, 6%
Common sales lead/sales associate skills
  • POS, 16%
  • Cash Control, 13%
  • Customer Service, 9%
  • Bank Deposits, 8%
  • Inventory Control, 8%
  • Sales Transactions, 7%