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Kirin Brewery Co. history
Kirin Brewery Co. company history timeline
Production began in June 1996.
Kanzaki Plant completed (later renamed the Amagasaki Plant, closed in 1996).
By 1996 Super Dry became the top-selling beer in Japan, displacing Kirin Lager, and Asahi's market share had increased to 35 percent while Kirin's had fallen to 47 percent.
1996: Kirin and Anheuser-Busch establish Kirin Brewery of America, LLC to produce and distribute Kirin brands in the United States; Kirin enters the Chinese beer market through a licensing agreement and a joint venture with local partners.
Amid the increasing competition at home, Kirin announced in September 1997 its intention to seek mergers and acquisitions to increase its presence overseas.
But the firm's belated moves only slowed the steady decline of its market share, and in late 1997 Kirin was forced to restructure.
In 1998, the company acquired a stake in Lion Nathan Limited(the forerunner of Lion Pty Limited) in New Zealand.
Kirin Kuro Beer (out of production in 1998) introduced.
With more than 31,000 employees and over 190 companies, Kirin Holdings Company, Limited is considered one of the Top 2000 Largest Public Companies in the World, according to Forbes.
2000: Anheuser-Busch dissolves its joint venture with Kirin in Japan, replacing it with a licensing agreement between the two firms.
Kirin Light also debuted in 1989. It closed three aging breweries located in Tokyo, Kyoto, and Hiroshima, shifting production to its remaining 12 plants, and began a process to reduce its workforce by 20 percent, or about 1,000 employees, through attrition by 2000.
In January 2001 Kirin adopted a holding company structure to oversee its group companies' operations; each business sector--including brewing, soft drinks, distilled liquor, food, and pharmaceuticals--gained more independence.
In February 2001 arch-rival Asahi Breweries launched its first happoshu beer, and despite being the last of the major Japanese brewers to enter the segment, Asahi Honnama captured 22.3 percent of the happoshu market for 2001.
Also in 2001, Kirin entered another growing low-alcohol market in Japan, chu-hi drinks, canned mixtures of distilled liquor and fruit juices.
Meantime, Kirin and Lion Nathan joined forces in May 2002 to launch a new product in Taiwan called Kirin Bar Beer, the first low-priced beer sold outside of Japan under the Kirin name.
Nevertheless, sales of chu-hi drinks were growing even faster, and Kirin saw its revenues in that sector jump 44 percent in 2003.
In April 2004 Kirin's Chinese affiliate Zhuhai Kirin President Brewery introduced Haizhu Draft Beer into its market area in Guangdong province.
It became the holding company of the Kirin Group on July 1, 2007, when Kirin Brewery Co., Ltd. changed its name to Kirin Holdings Co., Ltd.
In 2008, the biochemical business of Kyowa Hakko Kogyo was spun off as Kyowa Hakko Bio Co., Ltd.
Kirin Stout (out of production in 2008) introduced.
Long-Term (2010) Group Vision: Deliver enjoyment and pleasure through food and health as a trusted partner of consumers.
2013 CSV Division established.
2016 Restructuring and revitalizing Kirin Group
2016 Formulates corporate governance policy.
Kirin-Amgen, a joint venture company established by Kirin and Amgen, Inc., a United States biotech company, starts mass-production of erythropoietin (EPO), following research conducted by our R&D Division. *The joint venture was dissolved in 2017.
In 2019, the company made a capital and business alliance with FANCL Corporation.
Strategic Decisions in 2019 / Message from the Officer in Charge of Health Business Strategy
"Kirin Brewery Company Ltd. ." International Directory of Company Histories. . Retrieved June 23, 2022 from Encyclopedia.com: https://www.encyclopedia.com/books/politics-and-business-magazines/kirin-brewery-company-ltd
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Kirin Brewery Co. competitors
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| Pacific World | 1973 | $1.4M | 125 | 2 |
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| Behringer | 1989 | $30.0M | 3,500 | - |
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Kirin Brewery Co. history FAQs
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Kirin Brewery Co. may also be known as or be related to Kirin Brewery Co., Kirin Brewery Of America Llc and Kirin Brewery of America LLC.