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Competitor Summary. See how KitchenAid compares to its main competitors:
| Company | Founding date | Zippia score | Headquarters | # of Locations | Revenue | Employees |
|---|---|---|---|---|---|---|
| 1919 | 4.2 | Benton Harbor, MI | 1 | $21.3B | 10,001 | |
| 1945 | 3.8 | Davenport, IA | 1 | $35.0M | 75 | |
| 1855 | 4.3 | Stamford, CT | 6 | $1.5B | 11,000 | |
| 1934 | 3.7 | Washington, MO | 1 | $95.0M | 3,000 | |
| 1905 | 4.8 | Louisville, KY | 1 | $2.6B | 6,000 | |
| 1986 | 4.0 | Carson, CA | 17 | $256.3M | 1,564 | |
| 1978 | 3.9 | Irvine, CA | 1 | $14.0M | 7,500 | |
| 2005 | 4.5 | Boca Raton, FL | 1 | $1.4B | 154 | |
| 1968 | 3.3 | Burbank, CA | 1 | $950,000 | 50 | |
TRX Training | 2005 | 3.8 | San Francisco, CA | 1 | $39.7M | 5 |
| 2001 | 3.7 | Ashland, OH | 1 | $810,000 | 50 | |
Erno Laszlo | 1927 | 4.0 | New York, NY | 1 | $19.0M | 10 |
| - | 3.8 | Sparta, NJ | 1 | $930,000 | 50 | |
Royal Sovereign | 1986 | 4.1 | Rockleigh, NJ | 1 | $13.0M | 20 |
| - | 3.9 | New York, NY | 1 | $4.7M | 50 | |
| 1994 | 3.5 | Miami, FL | 1 | $740,000 | 50 | |
Zak Designs | 1976 | 2.8 | Airway Heights, WA | 2 | $1.1M | 7 |
| 1953 | 4.5 | San Diego, CA | 1 | $590.6M | 522 | |
DollarDays | 2001 | 3.1 | Phoenix, AZ | 1 | $300,000 | 5 |
Bourjois | - | 3.7 | - | - | $240,000 | 5 |
| 1995 | 4.7 | Santa Monica, CA | 14 | $220.0M | 999 |
Rate how well KitchenAid differentiates itself from its competitors.
| Company | Average salary | Hourly salary | Salary score |
|---|---|---|---|
KitchenAid | $56,300 | $27.07 | - |
| Company | Highest salary | Hourly salary |
|---|---|---|
KitchenAid | $53,790 | $25.86 |
Deco Tool Supply Co. | $80,901 | $38.89 |
Dermalogica | $73,674 | $35.42 |
Red Bull North America | $69,611 | $33.47 |
GE Appliances | $69,251 | $33.29 |
NOEVIR U.S.A. | $65,760 | $31.62 |
Zak Designs | $64,712 | $31.11 |
Sporlan Valve | $62,734 | $30.16 |
Royal Sovereign | $62,368 | $29.98 |
Crane Co. | $62,300 | $29.95 |
1928 Jewelry | $60,741 | $29.20 |
Testo Inc. | $58,329 | $28.04 |
Erno Laszlo | $58,098 | $27.93 |
WD-40 | $57,789 | $27.78 |
ADRIANA HOYOS | $57,469 | $27.63 |
DollarDays | $56,865 | $27.34 |
Bourjois | $56,144 | $26.99 |
Bendon | $55,816 | $26.83 |
CELSIUS | $55,643 | $26.75 |
Le Metier De Beaute | $53,666 | $25.80 |
Do you work at KitchenAid?
Does KitchenAid effectively differentiate itself from competitors?
| Job title | Male | Female |
|---|---|---|
| Crane Co. | 70% | 30% |
| KitchenAid | - | - |
| Company | White | Hispanic or Latino | Black or African American | Asian | Unknown | Diversity score |
|---|---|---|---|---|---|---|
| 62% | 15% | 11% | 9% | 4% | 10.0 |