The Kraft Heinz Company CEO and leadership

Miguel Patricio is the Chief Executive Officer of The Kraft Heinz Company. Prior to Kraft Heinz, Miguel spent 20+ years at Anheuser-Busch InBev (AB InBev), where he served as part of the Executive Leadership team in various positions, driving organic growth and industry-leading margins. Miguel was the Global Chief Marketing Officer at AB InBev from 2012-2018. In this role, he developed and implemented a strategic playbook for global brands Corona, Budweiser and Stella Artois, accelerating organic sales growth which represented more than one-third of AB InBev’s organic growth and accounted for more than 20 percent of AB InBev’s 2018 year-end global revenues. Prior to that, he was AB InBev’s President of Asia Pacific from 2008 to 2012 and President of North America from 2006 to 2008. Before his career at AB InBev, Miguel held a variety of leadership positions at other global consumer packaged goods companies including Philip Morris, The Coca-Cola Company and Johnson & Johnson. He holds a degree in Business Administration from Fundacao Getulio Vargas in São Paulo.

Melissa Werneck is the Global Chief People Officer for The Kraft Heinz Company. She is responsible for overseeing the global human resources function. Melissa joined Heinz in 2013 to implement the new performance methodology and the integrated management system. Prior to joining Heinz, Melissa served as Performance Senior Vice President and Chief People Officer at America Latina Logistica (ALL). Melissa received a degree in chemical engineering from Federal University of Minas Gerais in Brazil and an MBA from Federal University of Rio De Janeiro.

I am an award-winning marketing, public relations and consumer engagement strategy leader who partners with clients across a variety of sectors including food and beverage, consumer packaged goods, retail, technology, financial services, social purpose and hospitality space. Key specialties include developing integrated-marketing strategies through analytics and inspiring creativity. I have extensive experience creating results-oriented fully integrated marketing solutions that support brand, corporate communications and business objectives, delivering public relations, communications and business solutions for partners including Nestlé, Kellogg’s, the Florida Department of Citrus, Darden Restaurants, Campari America brands, Unilever (Dove Campaign for Real Beauty), Best Buy, SC Johnson, Kimberly-Clark, USAA, McDonalds, Six Flags, Hyatt Hotels. Although US-based, I have had global accountability on every continent.

Specialties:

Functional Leadership; Building Systems & Relationships

Communication Marketing (advertising, media, PR, social, digital)

Consumer Marketing

Strategic Creativity

Brand Building

Integrating Media Relations, Content Development and Consumer Engagement

Building and Leading New Agencies, Businesses and IP Offerings

Motivating Multi-Faceted, High-Performance Teams across many Geographies

Managing Agency Operations and P&L Responsibilities

Paulo Basilio is the Chief Financial Officer for The Kraft Heinz Company. He is responsible for the Company’s global accounting, treasury, tax, internal audit, budget and business planning, investor relations, mergers and acquisitions, information technology, global business services and Global Center of Excellence functions. He previously served as the Company’s Chief Business Planning and Development Officer, responsible for developing the Company’s global business plans, leading mergers and acquisitions and overseeing the Company’s Amsterdam-based Global Center of Excellence and information technology and global business services function. Prior to that, he was Zone President of the Kraft Heinz U.S. Business, responsible for leading all functions that drove the $19 billion+ U.S. business. Paulo joined Heinz in 2013 as Executive Vice President and Chief Financial Officer and has been a Partner of 3G Capital, Inc. since July 2012. Prior to joining Kraft Heinz, he served as the Chief Executive Officer of America Latina Logistica (ALL) from 2010 to 2012. Paulo holds a bachelor’s degree in economics from Universidade de Brasilia and a M.Sc. in economics from EPGE/Fundacao Getulio Vargas (FGV).

Miguel Patricio is the Chief Executive Officer of The Kraft Heinz Company. Prior to Kraft Heinz, Miguel spent 20+ years at Anheuser-Busch InBev (AB InBev), where he served as part of the Executive Leadership team in various positions, driving organic growth and industry-leading margins. Miguel was the Global Chief Marketing Officer at AB InBev from 2012-2018. In this role, he developed and implemented a strategic playbook for global brands Corona, Budweiser and Stella Artois, accelerating organic sales growth which represented more than one-third of AB InBev’s organic growth and accounted for more than 20 percent of AB InBev’s 2018 year-end global revenues. Prior to that, he was AB InBev’s President of Asia Pacific from 2008 to 2012 and President of North America from 2006 to 2008. Before his career at AB InBev, Miguel held a variety of leadership positions at other global consumer packaged goods companies including Philip Morris, The Coca-Cola Company and Johnson & Johnson. He holds a degree in Business Administration from Fundacao Getulio Vargas in São Paulo.