Kraft Pizza Co History
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Kraft Pizza Co Company History Timeline
1986
The company pursued similar tactics in Dart Kraft's nonfood businesses, but when sales continued to lag into 1986, the company decided, in effect, to dissolve the six-year-old merger.
1987
Smith began a massive reorganization of the company in 1987, splitting its three core product lines--coffees, meats, and assorted groceries--into separate units.
1990
Tombstone added Portland and North and South Carolina to its ever-expanding market in 1990.
1991
In 1991, the company launched another new variety, the 12-inch Tombstone Special Order Pizza, to compete with carryout and delivery pizzas from local restaurants.
1992
By 1992, with its expansion into major metropolitan areas in Florida, Pennsylvania, New Mexico, and California, Tombstone's sales areas encompassed about 70 percent of the country's households.
1995
In 1995, Tombstone announced that its product had earned the number one ranking in a year-long Nielsen poll of frozen pizza consumers nationwide.
2000
Nabisco was put up for sale in early 2000, leading to yet another takeover battle involving the company.
2003
As it was integrating Nabisco and attempting to meet the anticipated annual cost savings of 600 million by 2003, Kraft Foods also began divesting some of the marginal brands it had acquired in the takeover.
Founded
1986
Headquarters
Madison, MS
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