The Culture At L Brands

Information provided by the company
Deliver innovative, high quality solutions to customers.
Interested in and passionate about Retail/Design.
Highly developed collaborative nature and curious, entrepreneurial spirit.
We were the best then … and we're still at the top after all these years.
Has passion for beauty and fashion.

L Brands Overview

At L Brands, we are guided in our work and our interactions with others by four core principles - our values. These are the same beliefs that have made us successful since our start in 1963. LBrands (formerly Limited Brands), through Victoria's Secret, Pink, Bath & Body Works, La Senza and Henri Bendel, is an international company that sells lingerie, personal care and beauty products, apparel and accessories. The company operates more than 2,600 specialty stores in the United States, and its brands are sold in more than 680 company-owned and franchised additional locations worldwide. Additionally, the company's products are available through the Victoria's Secret Catalogue and online at,, and L Brands recorded sales of $10.5 billion in 2012 and employs more than 99,000 associates throughout North America
The staff at L Brands come from unusually diverse demographic backgrounds. The company is 82.1% female and 38.1% ethnic minorities. Even though it has great demographic diversity, L Brands notably lacks in political diversity. It has an unusually high proportion of employees who are members of the Democratic Party, at 74.0%. Despite having coworkers who agree with each other about politics, employees at L Brands tend to have relatively short tenures. Staff members usually stay with the company for 2.5 years. The average employee at L Brands makes $33,631 per year, which is competitive for its industry and location. Some of its highest paying competitors, Gap, Foot Locker, and Nordstrom, pay $38,929, $33,760, and $33,114, respectively.
Based in Columbus, OH, L Brands is an industry leader with 59,950 employees and an annual revenue of $12.6B.

The Organization’s Mission

Our mission is to make our customers feel sexy, sophisticated and forever young, and we are committed to deliver on this promise by providing high-quality, safe and effective products.

Perks of Working at L Brands

Most people that work there mention the comprehensive pay and benefits this company offers.


Clothing and Apparel Stores





Founded in



Columbus, OH


Organization Type


Is This Your Company?

L Brands Employee Reviews

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Zippia UserAugust 2021


Zippia Official LogoZippia UserAugust 2021

What Do You Like About Working There?

Staff was friendly

What DON'T You Like About Working There?

Didn’t respect time off or being sick

What Are Your Favorite Benefits/Perks?

Good store discount
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Zippia UserMay 2021


Zippia Official LogoZippia UserMay 2021

What Do You Like About Working There?

The people that work on my current team are amazing. Very helpful, knowledgeable and readily available to assist at any moment/

What DON'T You Like About Working There?

I do not like working on call hours. I have a family and I need a work/life balance. If my current job offered that, I wouldn't be looking anywhere else.

What Are Your Favorite Benefits/Perks?

I love majority of the benefits. My current jobs offers a plethora of benefits such as 401k, Medical Benefits, Tuition Reimbursement and a huge discount to the employees.
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Zippia UserNovember 2020


Zippia Official LogoZippia UserNovember 2020

What Do You Like About Working There?

The pay during peak season is nice, the PTO and the health care

What DON'T You Like About Working There?

I do not feel as if I have a voice there

What Are Your Favorite Benefits/Perks?

the paid time off
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Zippia UserJuly 2020


Zippia Official LogoZippia UserJuly 2020

What Do You Like About Working There?

My staff

What DON'T You Like About Working There?

Dealing with someone who won’t listening to you recommendations

What Are Your Favorite Benefits/Perks?

Everything there that we offer to are amazing customer and staff
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Zippia UserJanuary 2020


Zippia Official LogoZippia UserJanuary 2020

What Do You Like About Working There?

My coworkers were amazing

What DON'T You Like About Working There?

The company as a whole had some flaws, but I had an enjoyable experience

What Are Your Favorite Benefits/Perks?

Schedule flexibility
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The Team At L Brands

  • Leslie Wexner (CEO)
The Inside Scoop
Bath & Body Works is one of the world's leading specialty retailers and home to America's Favorite Fragrances. They offer a breadth of exclusive fashion fragrances, including the number one fragrance collection in America, Japanese Cherry Blossom; the number one selling 3-Wick Candle and the number one selling Hand Soap collection. They have more than 1,700 Bath & Body Works or White Barn stores across North America and online. Additionally, Bath & Body Works has 80 stores in more than 20 other countries operating under franchise, license and wholesale arrangements.
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L Brands Company Rankings

L Brands is ranked #17 on the Best Retail Companies to Work For in Ohio list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

L Brands Salaries

How much does L Brands pay?
The national average salary for a L Brands employee in the United States is $33,631 per year. Employees in the top 10 percent can make over $64,000 per year, while employees at the bottom 10 percent earn less than $17,000 per year.
Salary Score
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Average Employee Earnings

L Brands Salaries By Job Title

While L Brands employees earn an average yearly salary of $33,631, different roles can command different wages. Some of the positions that earn high wages at L Brands include Co-Manager, Assistant Manager, Store Manager, and Sales Leader. A typical Co-Manager salary at L Brands is $104,505. To get a better sense of the salaries at L Brands, other roles such as Sales Associate and Cashier can be considered as well. For comparison, the title Sales Associate at L Brands earns $29,303 per year.
Average Salarydesc
Salary Range89k - 121k$105k$104,505
Assistant Manager
Salary Range47k - 74k$59k$59,499
Store Manager
Salary Range42k - 68k$54k$53,972
Sales Leader
Salary Range35k - 79k$53k$53,267
Salary Range31k - 59k$43k$43,421
Customer Service Associate
Salary Range30k - 37k$34k$34,000
Key Holder
Salary Range30k - 36k$33k$33,432
Customer Service Representative
Salary Range28k - 34k$32k$31,635
Salary Range27k - 32k$30k$30,166
Salary Range27k - 33k$30k$30,029

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L Brands Careers

On average, employees at L Brands stay with the company for 2.5 years. Employees most commonly join L Brands after leaving McDonald's. When they leave L Brands, they most frequently get their next job at Walmart.

Average Length of Employment

Top Employers Before L Brands

Top Employers After L Brands

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L Brands Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.



17.9 %


82.1 %



61.9 %

Hispanic or Latino

16.8 %

Black or African American

11.9 %

Foreign Languages Spoken


71.7 %


7.5 %


2.5 %
See More About L Brands Demographics

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L Brands Employees Education

Of the 59,950 employees at L Brands, 13.2% attended Ohio State University. Employees at L Brands most frequently majored in Business, and most employees’ highest level of education is a Bachelors.


Ohio State University

13.2 %

Miami Dade College

6.5 %

University of North Carolina at Greensboro

6.0 %



20.9 %


10.7 %

General Studies

6.9 %



39.4 %

High School Diploma

31.4 %


18.3 %

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L Brands Employee Political Affiliation

L Brands employees are most likely to be members of the Democratic Party. The largest donation made to a political party by a L Brands employee was by Leslie Wexner. Leslie Wexner donated $84,700 to the Republican Party.


Democratic Party

74.8 %

Republican Party

25.2 %

Employee Political Donations

NameJob TitlePartyDonation
Leslie WexnerChief Executive OfficerRepublican Party$84,700
Bruce SollSenior Vice PresidentRepublican Party$51,700
Samuel FriedAttorneyDemocratic Party$13,500
SAM FriedExecutive Vice PresidentDemocratic Party$5,400
Abigail WexnerExecutiveRepublican Party$5,200
Diane NealPresidentDemocratic Party$5,000
Shelley MilanoAttorneyDemocratic Party$4,700
Steve MargaritisRetail Account ExecutiveDemocratic Party$4,220
Charles McGuiganChief Operating OfficerRepublican Party$2,700
Anne PhitayakornMerchandise PlannerDemocratic Party$2,353
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L Brands Employment Videos

L Brands Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


> $1B

Founded in


Organization type


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L Brands Competitors

Based on our research, similar companies to L Brands are Gap, Foot Locker, and Nordstrom. Employees at Gap earn more than most of the competition, with an average yearly salary of $38,929. The employees at Foot Locker earn an average yearly salary of $33,760 per year, and the salaries at Nordstrom average $33,114 per year.
Average Salarydesc
Salary Range27k - 55k$39k$38,929
Foot Locker
Salary Range24k - 46k$34k$33,760
Salary Range23k - 47k$33k$33,114
J. C. Penney
Salary Range25k - 43k$33k$32,942
The Children's Place
Salary Range25k - 42k$33k$32,929
American Eagle Outfitters
Salary Range23k - 45k$33k$32,792
Salary Range23k - 45k$33k$32,636
Charlotte Russe
Salary Range23k - 44k$32k$32,479
Salary Range26k - 38k$32k$32,159
Sears Holdings
Salary Range25k - 39k$31k$31,379

Frequently Asked Questions about L Brands

When was L Brands founded?

L Brands was founded in 1963.

How many Employees does L Brands have?

L Brands has 59,950 employees.

How much money does L Brands make?

L Brands generates $12.6B in revenue.

What industry is L Brands in?

L Brands is in the clothing and apparel stores industry.

What is L Brands's mission?

L Brands's mission statement is "Our mission is to make our customers feel sexy, sophisticated and forever young, and we are committed to deliver on this promise by providing high-quality, safe and effective products."

What type of company is L Brands?

L Brands is a public company.

Who are L Brands's competitors?

L Brands competitors include Ross Stores, Macy's, Dollar General, Dillard's, Burlington Stores, Kohl's, Nordstrom, J. C. Penney, The Children's Place, Toys R Us, Aeropostale, Forever 21, American Eagle Outfitters, Sears Holdings, Gap, Charlotte Russe, Payless ShoeSource, The Home Depot, Foot Locker, GameStop.

Who works at L Brands?

Leslie Wexner (CEO)

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L Brands FAQs

Does L Brands drug test?

Yes, L Brands drug tests for certain positions. While some employees state that they were not drug tested prior to employment, others claim it was required. In the latter cases, the tests were generally performed on the same day as their interview, using a urine sample.

If your position does not require an initial drug test, L Brands does reserve the right to drug test later if it chooses. To avoid potential problems, it is best to prepare for the possibility of being drug tested, and stop any use of illicit substances for several weeks before applying for a job.

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Does L Brands hire felons?

Yes, L Brands does hire felons. Having a criminal record is not an automatic disqualification from employment. The HR representative will look at your criminal record as well as your work history when evaluating you for employment.

L Brands may perform a background check and look at your criminal record to see what you were convicted of in the past. The company will use this information to help determine if you are a right fit for the job. Remember to always be honest and straightforward during the hiring process.

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How do you answer, "Why are you interested in working for L Brands"?

To answer. "Why are you interested in working for L Brands?" you should mention your admiration for its commitment to diversity and inclusion. L Brands has worked hard to become a leader in fragrances for body and home, and places great significance on helping all customers improve themselves and their home environments.

It is wise to express a passion for helping others, especially in the context of collaborative teamwork and customer service. L Brands seeks employees who will have a positive impact on its customers, their coworkers, and the world around them.

You may also note your admiration for how L Brands fosters a culture where everyone is treated fairly and with respect, allowing its employees to perform at their best.

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How do you write a cover letter for a job at L Brands?

You write a cover letter for a job at L Brands by focusing on your skills, and personal values that reflect diversity, equity, and inclusion. L Brands is one of the world's leading specialty retailers and its values guide everything that it does.

The ideal employee is one who understands how to prioritize customers. Prospective employees should use the cover letter to demonstrate their ability to provide excellent customer service, in keeping with L Brand's high standards.

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How old do you have to be to work at L Brands?

The minimum age for employment at L Brands is 18 years old. Entry-level positions are typically hourly, customer-facing roles that emphasize providing customers with excellent customer service.

In addition to retail positions, there are additional opportunities in corporate locations and distribution centers, although the age requirements may differ.

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What benefits does L Brands offer?

L Brands offers benefits to full-time employees, including health, dental, prescription, and vision insurance.

Additional benefits include:

  • Health advocate services

  • Life insurance

  • Disability insurance

  • 401(k) with employer matching

  • Stock purchase program

  • Flexible spending accounts

  • Sales bonus programs (for field and store leaders)

  • Incentive compensation program (for home office associates)

Employees may also receive additional lifestyle benefits, such as:

  • Paid time off

  • Paid holidays

  • Paid parental leave

  • Adoption assistance

  • Childcare discounts

  • Commuter benefits

  • Legal insurance

  • Tuition reimbursement

  • Counseling services

  • Fleet benefits (for regional and district managers)

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What is the dress code at L Brands?

The dress code for L Brands varies by position, but is generally uniform. For sales employees, this consists of a white shirt, blue jeans, black shoes, and an apron displaying their name tag. Distribution center employees wear the same basic outfit, but with black shirts instead of white.

Shirts may be long- or short-sleeved. Pants cannot be ripped or distressed in any way, and should not be more than three inches above the ankles.

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What is the hiring process at L Brands?

The hiring process at L Brands varies by position and can be quite extensive. The hiring steps include:

  • Filling out an online application form

  • Screening process, usually in the form of a phone call

  • Initial interview with the hiring manager and an employee at the same level as the position you are applying for

  • Possible group interview

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Zippia gives an in-depth look into the details of L Brands, including salaries, political affiliations, employee data, and more, in order to inform job seekers about L Brands. The employee data is based on information from people who have self-reported their past or current employments at L Brands. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by L Brands. The data presented on this page does not represent the view of L Brands and its employees or that of Zippia.

L Brands may also be known as or be related to Bath & Body Works Inc., L Brands, L Brands Inc, L Brands, Inc. and L brands.