L'Oréal history

Their daughter Francoise was born in 1953.

Schueller died in 1957.

Amway history, profile and corporate video Jay Van Andel and Richard DeVos, a pair of direct sales veterans, launched Amway in 1959.

The logo has been with the company since 1962 and has become a symbol synonymous with beauty and style.

Dalle in 1963 took the company public, although Schueller's daughter, Liliane Bettencourt, held on to a majority interest in her father's company.

An important step in the company's diversification came in 1965 when L'Oréal acquired Lancome.

L’Oréal purchased Synthélabo in 1973 to pursue its ambitions in the pharmaceutical field.

Nestle has owned a stake in L’Oreal since 1974 when it bought into the company at the request of Liliane Bettencourt, the daughter of the founder of L’Oreal and world’s richest woman, who was trying to prevent the French state’s intervention in the company.

In 1987, during the growth years of the mail order business, L’Oréal and 3 Suisses founded Le Club des Créateurs de Beauté for mail-order sales of cosmetic products, with brands including Agnès b., Cosmence and Professeur Christine Poelman among others.

StudioCanal acquired the Paravision properties in 1994.

In 1995, L'Oréal purchased Maybelline for $508 million, thus becoming the second largest United States cosmetics producer, trailing only Procter & Gamble, which manufactures Cover Girl and Max Factor brand-name products.

In 1997 the company purchased the sun protection brand Ombrelle; the following year it acquired Soft Sheen Products, a manufacturer of ethnic hair care products.

Synthélabo merged with Sanofi in 1999 to become Sanofi-Synthélabo.

In 2000 L'Oréal added another ethnic beauty products producer, Carson, which has since been combined with L'Oréal's Soft Sheen and renamed Soft Sheen/Carson Products.

Of the company's 2001 performance, one Paris analyst observed: "Their weak point is luxury in the United States, but that is compensated for by a very good performance in the younger markets."

"l'oréal sa." hoover's online, 2002. available at http://www.hoovers.com.

Sanofi-Synthélabo merged with Aventis in 2004 to become Sanofi-Aventis.

In 2005 L’Oreal released the Men Expert line, thought to be the largest and most comprehensive range of its type.

Since 2006, Jean-Paul Agon has been the chairman and chief executive officer of L'Oréal.

In March 2008, L’Oréal acquired 3 Suisse’s stake, taking sole control of the company.

In 2010, significant growth occurred at Indonesia with 61 percent increase of unit sales or 28 percent of net sales.

In 2011, L’Oreal released the Men Expert Vita Lift line, with an advertising campaign designed by Hugh Laurie, a distinguished male icon, the line initially contained a single moisturiser and eye roll on.

At the 2012, the breakdown of share ownership was mentioned as: 30.5% by the Bettencourt family, 29.3% by Nestlé, 24.5% by International institutional investors, 8.3% by French institutional investors, 5% by individual shareholders, 1.7% treasury stock and 0.7% by employees.

As of 2013, 33.31% of the company is owned by the Bettencourt family, 23.29% of the company is owned by Nestle, and 21.8% of the company is owned by institutional investors.

On 11 February 2014 it was announced that L’Oreal has sealed a deal worth €3.4bn to buy back 8% of its shares from Swiss consumer goods giant Nestle.

Before her death in 2017 at the age of 94, Liliane was the sole heir to L'Oréal.

In 2021, L’Oréal celebrated the slogan’s 50th anniversary.