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La-Z-Boy company history timeline

1927

In 1927, cousins Edward M. Knabusch and Edwin J. Shoemaker partnered and invested in the furniture business in the town of Monroe, Michigan.

1928

Things have really evolved since La-Z-Boy first introduced the recliner in 1928.

1929

The men attended their first furniture show in May 1929 and returned with more orders than they could fill.

By May 1929, the La-Z-Boy had been patented and 13 had been made for a furniture show in Grand Rapids.

To protect their new invention the men incorporated in 1929 as the Floral City Furniture Company, abandoning the Kna-Shoe name because people mistook the company for a shoe manufacturer.

In 1929 the pair introduced their first upholstered recliner, thus establishing the template responsible for the company's enormous success in subsequent decades.

1933

In 1933 the first floor of their factory was converted into a showroom.

1935

Business was so successful that in 1935 the partners opened a new showroom.

1938

Completed in June 1938, the new mechanism was so different from the original that all new patents were required.

1939

The licensing agreements came to an end in 1939, and all manufacturing operations returned to Floral City Furniture.

1941

In order to separate the manufacturing and retailing functions, the La-Z-Boy Chair Company was incorporated in May 1941.

1947

At the war's end, the company reverted to civilian trade, and production of La-Z-Boy recliners began at the new building in 1947.

1951

The platform rocker was introduced in 1951.

1952

1952: The first La-Z-Boy recliner with built-in footrest is introduced.

1959

In 1959 the company built a loveseat designed to look like a car seat.

1960

Late in 1960, the partners introduced the Reclina-Rocker.

1961

In order to keep up with increasing production and to help the company expand into the national market, La-Z-Boy opened its first factory outside of Michigan in Newton, Mississippi, in 1961.

1969

In 1969, after years primarily as a manufacturer of recliners, La-Z-Boy started designing other products including reclining sofas, sleep sofas and modular groups.

1970

1970: The company offers recliners with electric controls.

1972

In March 1972, the company went public, and, in the first year, 600 people bought over 320,000 shares in over-the-counter trading.

1975

1975: The company introduces recliners that move away from walls.

1977

The company introduced a sleeper sofa in 1977 that represented the first major departure from La-Z-Boy's popular recliners.

1979

In 1979, the company purchased Deluxe Upholstering Ltd., a company that had previously manufactured La-Z-Boy products under a licensing agreement, and formed La-Z-Boy Canada Ltd. as a subsidiary.

1980

In 1980, La-Z-Boy's sales of $160 million were derived almost exclusively from recliners.

1981

1981 sales were $150 million.

1982

In 1982, the company reached a major turning point when Patrick Norton of Ethan Allen, renowned for its marketing savvy, was made senior vice-president of sales and marketing at La-Z-Boy.

LADD, whose name came from the three companies, began trading publicly in 1982.

1983

In 1983, La-Z-Boy introduced its first line of stationary sofas and occasional chairs, later offering a full line of home furnishings.

1985

Knabusch resigned as chairman of his concern in 1985.

1986

1986: The company introduces power recliners and power-assisted lifts.

1987

1987: La-Z-Boy begins trading on the New York Stock Exchange.

1989

In 1989, the company became a target of a hostile takeover by its largest institutional investor, Prescott Investors, which owned 5.6 percent of the shares.

1990

LADD was the third-largest American maker of furniture for homes, with over $600 million in sales, when it bought six Maytag businesses in 1990.

1991

In 1991 the company launched the largest ad campaign in its history without using a single television spot.

1993

By 1993 the company was operating 63 La-Z-Boy Furniture Galleries and planned to transform many La-Z-Boy Showcase Shoppes into galleries.

1994

La-Z-Boy sales rose 10 percent to $805 million in fiscal 1994, which represented the company's 12th straight year of record sales.

1997

LADD Industries moved from High Point, North Carolina to Grandover in Greensboro, North Carolina in November 1997, becoming the first company to locate its headquarters there.

When Charles Knabusch died in 1997, and Edwin Shoemaker a year later died (in his recliner), La-Z-Boy ceased to be family-owned.

La-Z-Boy bought LADD furniture in 1997, making themselves the largest residential furniture manufacturer in the United States.

1999

In September 1999, La-Z-Boy, at the time the largest American upholstered furniture manufacturer, bought LADD, the seventh-largest American furniture maker, for $197.8 million in stock and $101.5 million in assumed debt.

However in 1999 the economy began to sink and took the furniture market along with it.

1999: The company offers recliners with built-in beverage coolers, phones, caller ID, and motorized-massage options.

2000

Saul Cutler of BDO Seidman said the deal "sets up La-Z-Boy as an industry behemoth." The deal, approved in January 2000, gave La-Z-Boy $2 billion in sales and made it one of the country's two largest furniture makers, Furniture Brands International being the other.

Doner made the individual pieces of furniture the heroes of the campaign's introductory print ads, which ran, beginning in late November 2000, in publications that included InStyle, Martha Stewart Living, Elle Decor, and Metropolitan Home.

By the middle of 2000, La-Z-Boy had decided to start consolidating.

2000: La-Z-Boy and Microsoft team up to offer the Explorer E-cliner, a recliner with built-in WebTV Internet access and tools.

The company progressively placed more emphasis on modern, fashionable furniture lines, and in 2000 it charged its longtime agency, Doner of Detroit, with the project of changing consumers' perceptions of the La-Z-Boy brand.

2001

On July 23, 2001, La-Z-Boy announced the LADD name would cease to exist.

2001: The company introduces chairs for children.

A 2001 Mitchell Gold print campaign targeting women suggested that the company made "recliners that don't look like recliners" and employed copy modeled after common women's-magazine exhortations, such as "Bring something a little daring into your relationship."

In 2001, La-Z-Boy developed the next generation of La-Z-Boy furniture galleries.

2002

Irwin, Tanya. "Designs on a La-Z-Boy." Adweek (midwest ed.), February 11, 2002.

A 2002 charity event in which the company asked prominent designers to contribute recliner prototypes for auction eventually led to a sustained collaboration with Todd Oldham, a former New York fashion designer.

In 2002 the company intensified its efforts to reach young consumers, cutting prices on Horizons as well as on a more expensive line targeted at those who were beginning to upgrade their furniture after the first few years of home ownership.

2003

The Todd Oldham collection debuted in 2003 and built further buzz around La-Z-Boy's evolution; advertising on behalf of the prominent new line retained the tagline "The New Look of Comfort."

The resulting Todd Oldham by La-Z-Boy collection of urban-styled furniture generated substantial buzz upon its fall 2003 release.

2006

American of Martinsville was sold to Hancock Park Associates in November 2006.

In November 2006, High Point offered $600,000 to the La-Z-Boy division that was formerly LADD to move its headquarters back.

2007

Also sold was the Sam Moore division, in February 2007 to Hooker Furniture.

On September 6, 2007, La-Z-Boy announced the sale of Pennsylvania House to Universal Furniture.

2009

UK ProminenceLa-Z-Boy did come not to the UK until 2009, working with Furnico Ltd as their UK partner to channel their furniture across the country.

2010

By 2010, La-Z-Boy began to adapt to the digital age introducing the first mobile site, Ipad app, and 3D room planner.

2013

Unlike other companies making headlines due to corporate conraversies, CEO scandals, bailouts, and bankruptcies, Forbes identified La-Z-Boy Incorporated in its 2013 list of America’s most trustworthy companies.

2014

Late in 2014, La-Z-Boy announced the closing of Lea after an unsuccessful attempt to find someone to buy the company.

2015

More recently, La-Z-Boy has been branded to appeal to a younger audience, with Brooke Shields appearing in US TV commercials for the company over 2015/16 and a redesign has taken place across the company’s US stores for a “hippier” vibe.

2022

© 2022 Frank Knighton Suite Centres Limited.

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Founded
1927
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Headquarters
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La-Z-Boy may also be known as or be related to La Z Boy Inc., La-Z-Boy, La-Z-Boy Inc, La-Z-Boy Incorporated, La-Z-Boy, Inc. and La-z-boy.