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LaCrosse Footwear history
LaCrosse Footwear company history timeline
La Crosse also introduced the first waterproof boot with a removable liner for kids in 1984.
On December 26, 1985, the company adopted a new name, LaCrosse Footwear, Inc., eliminating the space between "La" and "Crosse" in its new logo.
Adopted New Corporate Name for 1986
Sales continued to grow steadily and by 1989 had reached $50 million, boosted in part by a $4.7 million contract--the company's largest ever--with the United States government to produce more than 682,000 vinyl overshoes for United States military personnel.
In 1990 it received a $3 million defense contract to manufacture 300,000 pairs of mustard gas-proof boots for the Persian Gulf War.
It had 1,465 full-time employees, who were producing 21,000 pairs of footwear a day. As a result of its new marketing focus, LaCrosse achieved a leadership position in the sporting goods apparel industry by 1993.
Sales for 1994 reached an all-time high of $108.3 million.
After retiring all of its preferred stock in 1996 to lower its borrowing costs, LaCrosse was in excellent financial condition to pursue even higher levels of sales in the coming years.
Sales for 1997 are projected to reach $150 million.
With LaCrosse set to celebrate its 100th anniversary in 1997, it occupied a leadership position in its established markets.
Sales and profits dropped in 1998, and then the following year LaCrosse suffered a net loss of $2.6 million.
A further shift out of Wisconsin came in late 2001 when the company moved its headquarters to Portland, Oregon, ending more than 100 years as a La Crosse firm.
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LaCrosse Footwear competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Wolverine World Wide | 1883 | $1.8B | 3,700 | 105 |
| Haggar Clothing Co. | 1926 | $580.0M | 2,200 | 40 |
| PacSun | 1982 | $797.8M | 10,300 | 970 |
| Hibbett Sports | 1945 | $1.7B | 4,350 | 843 |
| VF | 1899 | $10.5B | 50,000 | 1,367 |
| Marmot | 1974 | $11.0M | 75 | - |
| Jill Acquisition LLC | 2009 | $616.0M | 3,200 | 17 |
| Prep Sportswear | 2003 | $750,000 | 25 | - |
| Sign-Zone | 1999 | $43.6M | 375 | - |
| Cutter & Buck | 1990 | $41.6M | 200 | 4 |
LaCrosse Footwear history FAQs
Zippia gives an in-depth look into the details of LaCrosse Footwear, including salaries, political affiliations, employee data, and more, in order to inform job seekers about LaCrosse Footwear. The employee data is based on information from people who have self-reported their past or current employments at LaCrosse Footwear. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by LaCrosse Footwear. The data presented on this page does not represent the view of LaCrosse Footwear and its employees or that of Zippia.
LaCrosse Footwear may also be known as or be related to LACROSSE FOOTWEAR INC, LaCrosse Footwear, Lacrosse Footwear Incorporated and Lacrosse Footwear, Inc.